Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

The Signal and the Noise by Nate Silver

Recognizing the Signal and the Noise in Online Video Rankings

What can Nate Silver's "The Signal and the Noise" teach us about online video metrics? While Silver's book doesn't talk about the subject specifically, we can use concepts lined out in the book to better separate the signal from the noise when it comes to the often confusing measurement of online video numbers.
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YouTube's 'Subscribe' Trailer: An Intriguing Part of the New Channel Design

With everyone able to opt in on the new YouTube channel design, there is one particularly intriguing feature in which content creators should take advantage: the subscribe trailer, which will be visible to only the people who visit the channel page who are not subscribed.
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Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

BodyLogicMD discovered that by embedding videos into important landing pages, their company started dramatically shooting up in search rankings. They also had a plan for spammers who took up some of that valuable search result real estate. Here's how BodyLogicMD found a way to shoot nearly to the top with their strategy.
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How to Increase Watch Time in YouTube with Skip Annotations & Chapter Markers [Creator's Tip #79]

Chapter markers can enhance your video's engagement by giving the viewers choices to find the content they need without having to scrub through the whole video looking for it. This is especially useful when it comes to long-form content like a Google Hangout or a speech/lecture video. Learn how to create YouTube skip annotations that work as chapter markers so as to keep your viewers engaged and increase your videos' watch time.
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8 Ways to Brand Yourself on YouTube

How do you develop a brand on YouTube?  It definitely takes more than just an awesome logo.  Why is branding important?  You want to give people something fa...
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HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More

On this week's Creator's Tip, we collaborated with Matt Ballek of VidiSEO to share with you some of the top reasons why you should be utilizing annotations regularly in your videos and to show you several tips and tricks to use YouTube's annotations effectively to increase video views, subscribers, and rankings.