^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

Tips to Unlock the Power of YouTube for Brands

Tips to Unlock the Power of YouTube for Brands

How do you optimize your presence on YouTube? Here are a few tips and tricks that will get you going in the right direction. Great content requires great analytics so that you can uniquely position your videos in the right places at the right times.

How to Create Unique, Compelling, Entertaining or Informative Content

How to Create Unique, Compelling, Entertaining or Informative Content

Creating compelling content...it's an impossible thing to teach but it does have certain qualities you should be aiming for. What does the Contemporary American Theater Festival have to say about creativity that we can apply to video?

How To Track Unclicked Video Ad Impressions With Google Analytics

How To Track Unclicked Video Ad Impressions With Google Analytics

Google Analytics is essential for understanding how your site and marketing is performing. Now, they have introduced a new feature which allows advertisers to track unclicked video ad impressions to see how they still contribute to the conversion process.

Bet Raise Fold Documentary Gives the Lowdown on Poker Life, Black Friday

Bet Raise Fold Documentary Gives the Lowdown on Poker Life, Black Friday

Bet Raise Fold comes from filmmakers Taylor Caby, Jason Rosenkrantz, and Ryan Firpo, who do a great job uncovering the reasons for what is known as "Black Friday" in the online poker world, and how it affects three players who relied on online poker to make a living.

The Golden Rule in Video Marketing: Know Thy Audience

The Golden Rule in Video Marketing: Know Thy Audience

This article explains how to better know your audience when it comes to video marketing campaigns and how that expertise will directly relate to conversions. Creating video without the knowledge of who you want to specifically target can make for a tough marketing strategy.

YouTube Views: Three Simple but Important Ranking Factors

YouTube Views: Three Simple but Important Ranking Factors

YouTube’s emphasis on watch time over number of views has changed the game for video marketers. Win it by telling a narrative with the three most important pieces of metadata you have: title, thumbnail, and description.

10 Social Media Tips to Increase Your YouTube Presence

10 Social Media Tips to Increase Your YouTube Presence

Sure, you might want to use social media to help launch your video, but how exactly do you do that and keep audiences engaged? Luckily, there are a great many tips to make your social media video campaign a success, and make it fun.

8 Ways to Use User-Generated Video for Marketing [Infographic]

8 Ways to Use User Generated Video for Marketing [Infographic]

User generated video is gaining more and more ground in today’s marketing landscape. But what can YOU do with user generated video? Here are 8 ways to get you going, but first off all we take a look at the rise of “UGV”.

Your YouTube Likes and Dislikes Bar: How Much Does It Matter?

Your YouTube Likes and Dislikes Bar: How Much Does It Matter?

Your likes and dislikes bar can mean something...but probably only after you get an established presence on YouTube. Like many things on YouTube, it really depends on the type of video. Heavily opinionated pieces on controversial subjects, music, and comedy can all be subject to intense engagement on both sides.

5 Effective Video Styles for Video Marketing [Creator's Tip #93]

5 Effective Video Styles for Video Marketing [Creators Tip #93]

Now that we've covered the different types of video marketing, it's time to cover the different video styles you can use for that marketing. What are the pros and cons of each of these styles? It's good to know what you're getting into before you start.

New Arrested Development Shows the Effect of Raised Expectations

New Arrested Development Shows the Effect of Raised Expectations

The new season of Arrested Development came with lots of high hopes and expectations. And like all things where fans demand to be entertained exactly as they were before, those hopes and dreams were given a reality check. However, this season of Arrested Development is just as good. It's just different.

6 Types of Video Marketing and How They Work [Creator's Tip #92}

6 Types of Video Marketing and How They Work [Creators Tip #92}

There are six types of video marketing that a business can use when attracting interest in a product. Which one works best for you? Do all of them work best for you? Are you that kind of video junkie? Read on, and discover a marketing strategy that works.

How to License Music for Your Videos

How to License Music for Your Videos

You want to use a copyrighted song in your video. When do you need permission to use a song? How do you go about doing getting a license to use it? Luckily, there is a process you can go through and it doesn't have to be painful.

How to Deal With YouTube Trolls Effectively, Creatively, and Hilariously

How to Deal With YouTube Trolls Effectively, Creatively, and Hilariously

YouTube trolls are awful, let's face it. But there's a way to turn their hateful comments into an opportunity to show that you are above it all. And you can create tremendous goodwill with how you handle such comments. This is how you do it.

The Video SEO War is Over … and YouTube Won!

The Video SEO War is Over … and YouTube Won!

When it comes to finding your videos on your own personal website in Google search, you're best off having a YouTube video embedded there, according to data discovered by Searchmetrics. This might shock you, but videos from pretty much any other source don't rank too well.