^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

The Golden Rule in Video Marketing: Know Thy Audience

The Golden Rule in Video Marketing: Know Thy Audience

This article explains how to better know your audience when it comes to video marketing campaigns and how that expertise will directly relate to conversions. Creating video without the knowledge of who you want to specifically target can make for a tough marketing strategy.

YouTube Views: Three Simple but Important Ranking Factors

YouTube Views: Three Simple but Important Ranking Factors

YouTube’s emphasis on watch time over number of views has changed the game for video marketers. Win it by telling a narrative with the three most important pieces of metadata you have: title, thumbnail, and description.

10 Social Media Tips to Increase Your YouTube Presence

10 Social Media Tips to Increase Your YouTube Presence

Sure, you might want to use social media to help launch your video, but how exactly do you do that and keep audiences engaged? Luckily, there are a great many tips to make your social media video campaign a success, and make it fun.

8 Ways to Use User-Generated Video for Marketing [Infographic]

8 Ways to Use User Generated Video for Marketing [Infographic]

User generated video is gaining more and more ground in today’s marketing landscape. But what can YOU do with user generated video? Here are 8 ways to get you going, but first off all we take a look at the rise of “UGV”.

Your YouTube Likes and Dislikes Bar: How Much Does It Matter?

Your YouTube Likes and Dislikes Bar: How Much Does It Matter?

Your likes and dislikes bar can mean something...but probably only after you get an established presence on YouTube. Like many things on YouTube, it really depends on the type of video. Heavily opinionated pieces on controversial subjects, music, and comedy can all be subject to intense engagement on both sides.

5 Effective Video Styles for Video Marketing [Creator's Tip #93]

5 Effective Video Styles for Video Marketing [Creators Tip #93]

Now that we've covered the different types of video marketing, it's time to cover the different video styles you can use for that marketing. What are the pros and cons of each of these styles? It's good to know what you're getting into before you start.

New Arrested Development Shows the Effect of Raised Expectations

New Arrested Development Shows the Effect of Raised Expectations

The new season of Arrested Development came with lots of high hopes and expectations. And like all things where fans demand to be entertained exactly as they were before, those hopes and dreams were given a reality check. However, this season of Arrested Development is just as good. It's just different.

6 Types of Video Marketing and How They Work [Creator's Tip #92}

6 Types of Video Marketing and How They Work [Creators Tip #92}

There are six types of video marketing that a business can use when attracting interest in a product. Which one works best for you? Do all of them work best for you? Are you that kind of video junkie? Read on, and discover a marketing strategy that works.

How to License Music for Your Videos

How to License Music for Your Videos

You want to use a copyrighted song in your video. When do you need permission to use a song? How do you go about doing getting a license to use it? Luckily, there is a process you can go through and it doesn't have to be painful.

How to Deal With YouTube Trolls Effectively, Creatively, and Hilariously

How to Deal With YouTube Trolls Effectively, Creatively, and Hilariously

YouTube trolls are awful, let's face it. But there's a way to turn their hateful comments into an opportunity to show that you are above it all. And you can create tremendous goodwill with how you handle such comments. This is how you do it.

The Video SEO War is Over … and YouTube Won!

The Video SEO War is Over … and YouTube Won!

When it comes to finding your videos on your own personal website in Google search, you're best off having a YouTube video embedded there, according to data discovered by Searchmetrics. This might shock you, but videos from pretty much any other source don't rank too well.

How Do YOU Market Video Online? Take the 2013 Video Marketing Survey

How Do YOU Market Video Online? Take the 2013 Video Marketing Survey

ReelSEO and the Web Video Marketing Council want to know how you market video. What kind of content are you putting out? What platforms do you use? What kind of SEO tactics do you implement to get your video seen? In 2012, 81% of marketers used video in their programs. How much more or less do we use it now?

How UCP WORK Charity Connects Their Story to YouTube [Interview]

How UCP WORK Charity Connects Their Story to YouTube [Interview]

We talked to Marty Kinrose at UCP WORK, Inc, an affiliate of United Cerebral Palsy that has launched a YouTube channel in the past week. We asked Marty what the challenges of running a charity with no government funding are, and how he hopes YouTube will spread the word.

The Top Branded Video Ad Campaigns for April 2013

The Top Branded Video Ad Campaigns for April 2013

Three is the magic number in this month's Unruly Global Viral Video Chart. That's because for the first time in the chart's long history three ads launched in the same month also made it onto the top 20 most shared ads of all time. On ...

Creative Women Join Forces on 'Wonderly' [Interview]

Creative Women Join Forces on Wonderly [Interview]

Women looking to find content and create content should take a look at Wonderly, which encourages creativity in every realm of expression: writing, music, cooking, drawing, etc. Wonderly's network creates a great amount of video, including entries from Megan Tonjes, Ophelia Dagger, Overly Attached Girlfriend, and Squaresville.