^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

Video Content Marketing is a hot topic for online marketers these days. But how does it fit within your own online marketing mix? Creativa worked with a national chain of retail art and craft stores to help build video content marketing in to their strategy. The results drove new customers in to stores.

Behind The Curtain: Everything I Learned About Video Was from ReelSEO

Behind The Curtain: Everything I Learned About Video Was from ReelSEO

A bid adieu to ReelSEO as I move on to the wild and wonderful world of YouTube channel management full-time. It was a pleasure getting to know many of you and in my "farewell address," I tell you what makes a good YouTube channel can be found on this very site.

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Our next-to-last panel at the ReelSEO Video Marketing Summit was "Best Practices to Optimize the Video Advertising Opportunity," and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.

The Online Video Battle of Content Vs. Community: Which Rules?

The Online Video Battle of Content Vs. Community: Which Rules?

Our panel, "Content vs. Community - Which Is King?" featured a host of great experts discussing whether it's the great content or a solid community that creates success in online video. It shouldn't surprise you that these two things are not mutually exclusive.

Going Beyond Awareness to Advocacy: Marketing Video Across the Customer Lifecycle

Going Beyond Awareness to Advocacy: Marketing Video Across the Customer Lifecycle

There are 8 phases of the customer life cycle, and video can play a part in all of those...from the time that you make people aware that you exist to the point where they become your most vocal cheerleaders, video can and should be a part of each step.

Making Your Videos Famous – The Science of Sharing & Video Diffusion [Case Study]

Making Your Videos Famous – The Science of Sharing & Video Diffusion [Case Study]

For the 2013 Video Marketing Summit panel entitled, "Making Your Videos Famous – The Science of Sharing & Video Diffusion" for the ReelSEO Video Marketing Summit, we got a look into the science of sharing from Unruly, with a case study provided by OgilvyOne for IBM's "Touch" ad.

Video Marketing Fits Snugly with Famous Footwear and Poptent [Case Study]

Video Marketing Fits Snugly with Famous Footwear and Poptent [Case Study]

Here is part 3 of the Reel Case Studies – The Anatomy of Successful Video Marketing panel from the ReelSEO Video Marketing Summit. It stars Chris Vasquez from Poptent, who gave us the success story of Famous Footwear.

Quick Video Tips from Experts at the ReelSEO Video Marketing Summit [Creator's Tip #105]

Quick Video Tips from Experts at the ReelSEO Video Marketing Summit [Creators Tip #105]

At the ReelSEO Video Marketing Summit, we asked some of the experts, who just-so-happened to be walking around, what kind of tips they would give to creators when they're launching their videos. Suzie Reider, Jim Louderback, and many more offer their thoughts.

Video Success Is Like Success of the 'Old Days:' It's Not What You Know, It's Who You Know

Video Success Is Like Success of the Old Days: Its Not What You Know, Its Who You Know

Here we are again, to remind you that it's not just great content that gets your video shared. It's the ability to talk to others who might want to share your content. There are lots of great videos out there that don't get watched, and the reason they don't is that creators don't bother to do the additional work.

Vine vs. Instagram: Short-Form Social Video Marketing Ideas

Vine vs. Instagram: Short Form Social Video Marketing Ideas

While many comment on the rivalry of Instagram vs. Vine, the problem isn't which platform is better, The problem is that companies don't use the platforms to their advantage. Here are examples of which videos should be used on either Vine or Instagram video.

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