^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

Quick Video Tips from Experts at the ReelSEO Video Marketing Summit [Creator's Tip #105]

Quick Video Tips from Experts at the ReelSEO Video Marketing Summit [Creators Tip #105]

At the ReelSEO Video Marketing Summit, we asked some of the experts, who just-so-happened to be walking around, what kind of tips they would give to creators when they’re launching their videos. Suzie Reider, Jim Louderback, and many more offer their thoughts.

Video Success Is Like Success of the ‘Old Days:’ It’s Not What You Know, It’s Who You Know

Video Success Is Like Success of the Old Days: Its Not What You Know, Its Who You Know

Here we are again, to remind you that it’s not just great content that gets your video shared. It’s the ability to talk to others who might want to share your content. There are lots of great videos out there that don’t get watched, and the reason they don’t is that creators don’t bother to do the additional work.

Vine vs. Instagram: Short-Form Social Video Marketing Ideas

Vine vs. Instagram: Short Form Social Video Marketing Ideas

While many comment on the rivalry of Instagram vs. Vine, the problem isn’t which platform is better, The problem is that companies don’t use the platforms to their advantage. Here are examples of which videos should be used on either Vine or Instagram video.

How the Top 100 Brands Use YouTube for Marketing

How the Top 100 Brands Use YouTube for Marketing

Pixability just did a report on the top 100 brands and how they use YouTube. These brands have a “YouTube Creator Playbook” mentality when it comes to publishing content, using the proper SEO, implementing strong social media practices, and more.

Creative Storytelling for Brands: Video Marketing Summit Recap

Creative Storytelling for Brands: Video Marketing Summit Recap

What did the top creative minds in the online video industry say about storytelling at the ReelSEO Video Marketing Summit? What are the steps? Is there a magic unicorn? Does it really come down to planning? Here’s a summary of what they said.

Everything You Always Wanted to Know About AdWords for Video* (*But Were Afraid to Ask) [Creator's Tip #102]

Everything You Always Wanted to Know About AdWords for Video* (*But Were Afraid to Ask) [Creators Tip #102]

In this week’s Creator’s Tip, we go long! We get BLASTmedia’s Ryan Noel to tell us everything about AdWords for Video: where to start, who to target, where the ads will appear, the frequency at which they will appear, and so on. Follow this video to start becoming a master.

Video is No Longer an Option, It’s Go**amn Mandatory

Video is No Longer an Option, Its Go**amn Mandatory

Visitors to the ReelSEO Video Marketing Summit were given a strong introduction to the proceedings with a video from Bonfire Labs, which declared that, “Video Is Mandatory.” Here’s a look at the video, and once you’ve seen it…is video mandatory?

Why Video Sharing Matters More Than You Might Realize

Why Video Sharing Matters More Than You Might Realize

While a lot of us care about how many views a video gets, it’s really the sharing that matters most, especially for brands–when friends share with friends, video gets instant credibility from it, and it doesn’t have the intrusiveness of a brand directly marketing to a consumer.

The Cure for Videos Suffering from Television Syndrome and Viralitis

The Cure for Videos Suffering from Television Syndrome and Viralitis

Brands often suffer from “Television Syndrome” and “Viralitis” when it comes to creating video, expecting the things that work on TV to work on YouTube, or shooting for a viral video when “virality” is more for entertainment value than brand lift. So what’s the cure?

Why Video Is So Important To the Future of Marketing

Why Video Is So Important To the Future of Marketing

How exactly do you grab viewers attention with video? It’s pretty much down to a science these days. And knowing what engages people when it comes to video is critical in marketing. Here are some of the keys to video engagement.

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