^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

YouTube and the Beauty Industry: How Brands are Getting Crushed [Report]

YouTube and the Beauty Industry: How Brands are Getting Crushed [Report]

The big beauty brands may dominate TV and the glossy magazines but they are being crushed on YouTube when it comes to views, likes, comments and engagement. In fact, only 3% of YouTube beauty views belong to the big cosmetic and beauty brands.

How Much Does an Animated Explainer Video Really Cost to Make?

How Much Does an Animated Explainer Video Really Cost to Make?

An explainer video is going to introduce your company to the world so it has to look and sound as good as possible. But what are the real costs involved in producing a great explainer video, particularly an animated one? Our handy guide explains what's involved and why it pays to spend that extra budget.

82% Marketers Say Video Email Marketing is Effective [Survey]

82% Marketers Say Video Email Marketing is Effective [Survey]

60% of marketers are using video for email marketing purposes with 82% of those surveyed for our report confirming that video within email has been an effective part of their online campaign strategy.

Forget Views! Two Video Metrics That Really Matter, Especially for YouTube

Forget Views! Two Video Metrics That Really Matter, Especially for YouTube

If you are running a video marketing campaign, view counts are a very ineffective way to measure how well your video is doing, especially on YouTube. We take a look at two metrics that you should be measuring your video content against.

65% of Marketers to Produce 10+ Videos for Marketing Purposes in 2013 [Report]

65% of Marketers to Produce 10+ Videos for Marketing Purposes in 2013 [Report]

On location shoots and testimonials were the top video styles chosen by marketers this year and over 65% of those surveyed for our report confirmed that they were producing 10 or more videos for marketing purposes. This and more from our 2013 Online Video Marketing Survey and Business Video Trends Report.

2013 Video Marketing Survey & Business Video Trends Report

2013 Video Marketing Survey & Business Video Trends Report

A new report from ReelSEO, Flimp Media and The WMC confirms that 93% of marketing professionals surveyed are using video as part of their mix, with 82% stating they are very satisfied with the ROI they are seeing with their video marketing campaigns.

What It Takes To Make A Living From YouTube's Partner Earnings

What It Takes To Make A Living From YouTubes Partner Earnings

Earning a full time living from YouTube is a reality for many creators but what exactly does it take to reach that goal? We look at some of the revenue streams available such as ad monetization, paid subscriptions, sponsorship deals or a content partnership with a Multi Channel Network.

3 Tips To Get The Most Out Of YouTube Collaboration Projects

3 Tips To Get The Most Out Of YouTube Collaboration Projects

Collaborating with other creators on YouTube can be hugely beneficial for all parties especially if the channels have an active subscriber base and something to say that is going to appeal to their respective audiences. We bring you 3 great tips for getting the most out of these projects.

Want To Make Money From YouTube? Work Hard And Be Amazing

Want To Make Money From YouTube? Work Hard And Be Amazing

YouTube advise that creating "unique, compelling, and entertaining or informative" content should be the video creator's top priority - but they don't actually offer specific advice on how to do this. So how do you know what YouTube are actually looking for?

The Best YouTube Hacks, Tips, Tricks & Workarounds

The Best YouTube Hacks, Tips, Tricks & Workarounds

YouTube comes out of the box for many viewers but there are lots of little workarounds and hacks for those who want to watch video their own way, thank you very much. We take a look at some of the best and easiest to implement. Let us know your favourites and we'll add them to the list.

Google's Hummingbird Update And The Implications For Video SEO

Googles Hummingbird Update And The Implications For Video SEO

Google introduced a new algorithm last week and it is expected to affect up to 90% of global search results. We take a look at the implications for video marketing and how user intent behind a search is now far more important that the actual keywords used.

5 Really Great Ways To Ruin A Corporate Video

5 Really Great Ways To Ruin A Corporate Video

Whatever type of corporate video you want to produce, whether it's a talking head interview or a How To guide, the bottom line is it has to be good. Badly produced video content can shatter your reputation and provide very little ROI. We take you through 5 things not to do.

Beyond YouTube: 7 Steps to Making Online Videos Deliver [Strategy]

Beyond YouTube: 7 Steps to Making Online Videos Deliver [Strategy]

Marketers and brands always have high hopes for their video strategy but what happens when no one visits your YouTube channel or watches that video you poured your heart and soul and budget into. We take a look at how video should be leveraged as part of a wider marketing campaign.

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

Video Content Marketing is a hot topic for online marketers these days. But how does it fit within your own online marketing mix? Creativa worked with a national chain of retail art and craft stores to help build video content marketing in to their strategy. The results drove new customers in to stores.

Behind The Curtain: Everything I Learned About Video Was from ReelSEO

Behind The Curtain: Everything I Learned About Video Was from ReelSEO

A bid adieu to ReelSEO as I move on to the wild and wonderful world of YouTube channel management full-time. It was a pleasure getting to know many of you and in my "farewell address," I tell you what makes a good YouTube channel can be found on this very site.