Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

every second one hour video uploaded to youtube

33 Amazing YouTube Facts & Stats to Tweet & Share [Updated]

Ever wondered how many hours of video are uploaded to YouTube every 10 seconds? Or how many billions and billions of hours of cat videos, how-tos, music videos, beauty tutorials, and unboxings we watch every month? YouTube is an amazing space and so generates some incredible stats - we bring you 33 of them. Enjoy!
video marketing roadblocks

How to Smash the Corporate Barriers That Kill Video Marketing Success

It's rare that a marketing department or agency doesn't encounter some kind of resistance to their video marketing efforts, but when that resistance is coming from high up in the corporate management chain, you will need all the tactics at your disposal to change opinions. Learning how to avoid the cultural pitfalls that are holding you, your team and your company back could transform your video marketing potential.
video marketing wins

71% of Marketers Confirm Video Converts Better Than Other Content [Study]

Incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study confirms that online video has been found to convert better than other forms of digital content, with 71% of respondents indicating it helps conversion and lead generation.
brand strategy for youtube

The Industry Experts Talk Building Your Brand on YouTube

The meteoric growth of YouTube has given brands the opportunity to reach their target audiences directly, without having to go via traditional broadcast channels. At the 2014 ReelSummit, industry experts discussed how brands can capitalize on the popularity of YouTube, along with the best methods to reach and connect with their audience.
micro-video strategies

Micro-Video Marketing Strategies for Brands on Vine & Instagram

In a very short space of time, micro, or short-form video content has become a vital marketing vehicle for many top brands and creators. At ReelSummit 2014, we put together a stellar panel to analyse the current trends for micro-video and which direction it may be heading in. The panel discussed the state of the industry, and why and how brands should look to invest in short-form video content.
pixability

Forget Viral! How Industry Dynamics Drive YouTube Performance

Pixability gave attendees at the 2014 ReelSummit some exclusive brand data on YouTube, which highlighted how earned media is driving more engagement and views than branded content could ever hope to. Independent creators, and viewers with their own agendas, are driving the way content is performing and being consumed. His presentation is mandatory viewing for brands who are looking to get it right on YouTube.
5 secrets to success on youtube

5 Totally Tubular Secrets to Brand Success on YouTube

YouTube has more daily views of its video content than Facebook posts get likes, and a recent survey of teens indicated that YouTube was their preferred social network. So, clearly every video marketing campaign should include the site as part of its strategy. At ReelSummit 2014, Allison Stern, Co-Founder of Tubular, presented "five secrets to success on YouTube," highlighting common brand pitfalls.
buzzfeed video strategy

BuzzFeed Video Shares Its Formula for Video Content Marketing

If you are in the business of content marketing, or are active on social media, then you'll be familiar with BuzzFeed, arguably the site with the most shareable content on the web. Jonathan Perelman, BuzzFeed’s GM of Video & VP of Agency Strategy, gave attendees at the 2014 ReelSummit a glimpse into the video marketing strategy the brand employs. particularly how BuzzFeed views and categorizes consumable vs. shareable content.
youtube messages

YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

YouTube has released another resource, aimed at video creators and marketers who want to get the most out of the site. The new YouTube Creator Discovery Handbook is full of advice, especially for those new to video marketing. In this post, we take a look at Watch Time, and the why YouTube wants all of it's users to be logged in.
youtube worth $40 billion

Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

Some marketers, brands, retailers and storytellers still find it hard to believe that YouTube has just passed Facebook and is now the largest social media site. We take another look at the figures, and suggest what can be done with the data.
youtube bigger facebook us social

YouTube is Now Bigger Than Facebook in the U.S.

YouTube has just passed Facebook and is now the largest social media site in the U.S. Yes, that's right - the largest social media site. So, isn't it time we stopped treating video sharing sites as if they are social outcasts?
web series funding

6 Awesome Rules for Funding Your Web Series Successfully

If you've ever struggled to produce high-quality web shows because you have no money, this guide is for you. It's a struggle for many creators to get funding because they follow advice that is 100% wrong. The industry is rapidly changing and dumping your show onto YouTube and crossing your fingers that it goes viral, or producing pilots on extended credit is madness! Web TV now works the SAME WAY the broadcast TV business works, so follow our battle plan for raising revenue
instagram video marketing

7 Tips for a Wildly Successful Instagram Video Marketing Campaign

With over 200 million active users per month, Instagram has come into its own as a social media power player. The site has been called the most effective social platform for business, so how do brands leverage it for video marketing? We bring you 7 solid tips.