^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

Video Keyword Research - SEO Basics for Video and Beyond – Part I

Video Keyword Research   SEO Basics for Video and Beyond – Part I

We spend a ton of time on this site talking about video SEO.  And with good reason.  Video is on a meteoric rise that shows no signs of stopping—heck, YouTube took 4.5 years to reach a billion views a day, and then doubled it in ...

HOW TO: Create A Call To Action In Small Business Video

HOW TO: Create A Call To Action In Small Business Video

One of the topics of discussion in my last post, 5 Ways Small Businesses Can Succeed on YouTube, was the importance and challenge of creating a call to action (CTA) in your video that engages customers and stands out from the other CTAs in the ...

Steve Jobs' Flash Dance - Contradicts Self On Reasons for No Flash for Apple Mobile Platforms

Steve Jobs Flash Dance   Contradicts Self On Reasons for No Flash for Apple Mobile Platforms

Two big A's continue their row. The latest round was fired by Apple CEO, Steve Jobs in a lengthy blog post entitled 'Thoughts on Flash.' No it's not some new memory technique or a way to save your childhood before old age strips you of ...

5 Ways Small Businesses Can Take Advantage of YouTube

5 Ways Small Businesses Can Take Advantage of YouTube

We all know that YouTube is the number 2 search engine on the Web in terms of query volume.  It sounds impressive, but what does that mean for local businesses trying to reach customers? After all, aren't most of the 13+ billion clips watched each ...

Site Speed Now Affects Your Website’s Rank On Google

For years Google has been telling us how to present our content in a way that helps them understand what our websites are about.  Now, they want us to do it faster. On Friday, Google announced something official that many in the SEO community were ...

Goal Setting Is Step #1 In Creating Viral Videos That Convert

I have been thinking a lot about this topic ever since I read about how poor the sales have been for OK Go following the band's latest viral video hit, the music video for "This Too Shall Pass.”  You could argue that their original hit, ...

A Baker's Dozen List of "HTML5" Video Encoding Tools

A Bakers Dozen List of HTML5 Video Encoding Tools

These aren't really HTML5 video encoders but they do support the two currently competing encoding/compression formats - H.264 MP4 and Ogg Theora. With that in mind it means you could use them to encode your video to formats that work with the HTML 5 video ...

Video = Fastest Growing Website Feature for Small Businesses

Indeed, small businesses have been racing to get their websites video-capable over the past year - and those same small businesses are spending more on paid search advertising.  According to a new report, small business advertisers spent more than twice as much on paid search and nearly 4 ...

Video File Container Formats, Compression and Codecs - Oh My!

Video File Container Formats, Compression and Codecs   Oh My!

When I first took the dive into online video, I quickly found that there was a steep learning curve - especially with regard to new terms like codecs, video file formats, compression and the like.

List of Royalty Free Online Resources for Video Production

List of Royalty Free Online Resources for Video Production

We here at ReelSEO like to do things on the cheap when we can. Not because we're cheap but often because video production costs can spiral out of control if you're not careful. Here's a list of available resources on the web for royalty free ...

Video Ad Networks - Where Should You Place Your Video Ads?

2009 was a massive year for the online video advertising industry as a whole. But some ad networks did far better than others. I've compiled the statistics for the last third of 2009 and have some ideas on where you should place your video advertisements ...

7 Tips for More Powerful Online Video Storytelling

As a television news reporter, I was pushed everyday to create a powerful story on a tight deadline, and to make that story 1:30 or less. Consulting firms spend millions researching audiences, and they know what makes a good story. Here are a few tips ...

Defamation and Libel In Online Video – How To Protect Yourself

Defamation and Libel In Online Video – How To Protect Yourself

Grant Crowell of ReelSEO answers this week's submitted legal video marketing question: Is it legal for someone to make a video to purposely ruin a company or person's business reputation? Learn how to best handle and protect yourself from defamatory online video, legally and professionally.

Reel Video SEO Strategies and Video SEO Best Practices Webinar

Reel Video SEO Strategies and Video SEO Best Practices Webinar

Last week, I participated in a webinar (produced by Ooyala) all about Video SEO titled, "Reel" Video SEO Strategies & Best Practices." I promised both those who attended as well as those who were unable to attend that I would provide my slides from the ...

How To Use A Virtual Set - Virtual Studio for Online Video

How To Use A Virtual Set   Virtual Studio for Online Video

ReelSEO's Grant Crowell interviews virtual set producer Earle Greenberg of Chicago Video Works, who explains some of the business advantages of promoting your business with videos featuring virtual sets, what's involved with building a virtual set, and some tips on how to to prepare yourself for a video show featuring a virtual set.