^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

How To Build A YouTube Audience With Keyword Tools - Reel Video Producer Tips #13

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This week our Producer Tip helps video producers understand how to use YouTube and Google's keyword suggestion tools for determining what videos to make for their niche and audience. It also helps online video creators know how to best title and tag their videos in order to gain maximum exposure and discoverability in search engines ...

A Simple & Effective Video Marketing Strategy - Reel Video Producer Tips #12

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This week we feature a Producer Tip from another one of you all, the viewers and readers of ReelSEO.com! Dan Safkow recently won a video contest through ReelSEO.com sharing his tip for video creators. He uses an acronym and an example of what a simple and effective video marketing strategy could look like. Great advice ...

Connect With Your Audience's Needs And Fears - Reel Video Producer Tips #11

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This week we feature a Producer Tip from one of you all, the viewers and readers of ReelSEO.com! Steven Washer recently won a video contest through ReelSEO.com sharing his tip for video creators about why it's important for video creators to connect with their audience's needs, fears, hopes and dreams. He explains that this is ...

How To Use Video Marketing To Engage Website Visitors - Reel Video Producer Tips #10

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For last week's Producer Tip, we looked at how to use online video to drive traffic to your website. If you haven't seen that video yet, it is somewhat of a precursor to this video, so watch it here first. Once you've watched that video, this video builds upon it and gives stats and ideas on ...

Best Video Marketing Tip Winners: Knowing Customer Pain & Having A Good Call To Action

hac

About a week ago, we announced a ReelSEO video marketing tips contest, with two winners gaining free entry into this year's Blogworld conference in L.A. And while we were surprised we didn't see a few more entries, we were nonetheless impressed with the video marketing tips that were presented, and we thought we'd share some ...

How To Optimize YouTube Thumbnails To Attract Viewers - The YouTube Creator Playbook

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Now it's time to get into the mind of a movie poster designer and create images for your video that are appealing to increase the chances of someone clicking on it.  Usually, you're going to watch the video and find that compelling image that sums everything up and use that.  This is the section of ...

How To Drive Traffic To Your Website From YouTube Marketing - Reel Video Producer Tips #9

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If you're a small business, a large business, or just a guy with a blog, using online video can be an effective way to drive traffic to your website from YouTube. In this week's Producer Tip episode, I share 4 ways video producers can use online video to send new visitors to their websites.

The Role Of Metadata In Video SEO, Part 2: The YouTube Creator Playbook

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In Part 1 of our coverage of the YouTube Creator Playbook's metadata section, we discussed the general overview of how titles, tags, and descriptions help people find your video through YouTube's search engine.  We also talked about how good metadata isn't the main way people are going to find a video, that it needs to ...

How To Use Royalty Free Music Professionally On YouTube

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Proper use of music and sound can make or break your video or film production. However, for those who use YouTube in a professional way, using the right type of music in your productions can make all the difference between a happy and a grumpy client.

YouTube's Own Marketing Advice For Retailers: Create Content, Not Commercials

Andy Stack YouTube

Online video is massive in its reach and scale with 6.9 billion videos viewed monthly in the U.S. in July and August of this year, and it's quickly growing into a major component of what people do online or how they consume information and entertainment. YouTube represents a lot of the growth of online video, ...

How To Use YouTube Annotations To Increase Engagement - Reel Video Producer Tips #8

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YouTube Annotations are an important tool for any online video producer on YouTube, but many people either don't know how to use them nor use them well. This is not a tutorial on how to create annotations on your videos -- there are plenty of those around on YouTube already. This is a look at ...

The Role Of Metadata In Video SEO, Part 1: The YouTube Creator Playbook

youtubemag

One of the great mysteries among those who don't work inside Google headquarters is how a search engine decides who the cool kids are on the Internet.  The top few links you get from a search engine are also going to be the ones that are most likely to be clicked, so getting to the ...

Steve Jobs' Impact On The Video Industry - The Reel Web Episode #8

reelweb steve jobs

Steve Jobs passed away last week. The story is all over the news, and rightfully so! Steve Jobs impacted the world in significant ways, changing how we communicate, consume media, work, and even relate to each other. This week we take a brief look at Steve Jobs and Apple's influence on the video industry. Innovations like ...

How To Change Your YouTube Channel URL - Reel Video Producer Tips #7

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This week's Producer Tip shows you how to change your YouTube channel URL! Maybe you're stuck with a channel name you don't really like anymore, but all your videos, views and subscribers are on it already. How can you change your existing channel name to something else on YouTube?

How to Track Your Video With YouTube Insight Analytics: The YouTube Creator Playbook

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In almost every section of YouTube Creator Playbook, they have provided a tip on using the audience tracking tool, YouTube Insight (YouTube Analytics).  Insight is YouTube's massive test audience, everyone who uses YouTube is represented in these statistics.  You can figure out the basic age of your audience, the reactions of your audience via likes, favorites, and ...

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