^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

4 Ways Brands Can Suck Less & Reach More on YouTube

Do you know how many brands are in the top 100 most subscribed to channels on YouTube? Just 6! YouTube is the ultimate litmus test for brands and at the 2014 ReelSummit, YouTube expert Brendan Gahan walked us through how brands can successfully build communities on YouTube.

5 Totally Tubular Secrets to Brand Success on YouTube

5 Totally Tubular Secrets to Brand Success on YouTube

YouTube has more daily views of its video content than Facebook posts get likes, and a recent survey of teens indicated that YouTube was their preferred social network. So, clearly every video marketing campaign should include the site as part of its strategy. At ReelSummit 2014, Allison Stern, Co-Founder of Tubular, presented "five secrets to success on YouTube," highlighting common brand pitfalls.

YouTube Search & Discovery - Creator Discovery Handbook Part 2

YouTube Search & Discovery   Creator Discovery Handbook Part 2

In the latest in a line of resources aimed at arming video creators and marketers with the right tools to promote their video content, YouTube has released the Creator Discovery Handbook. We've already covered the first part of the Discovery Handbook, specifically Watch Time, and the YouTube Homepage. In this post, we'll be taking a look at what YouTube recommends about video search and discovery.

BuzzFeed Video Shares Its Formula for Explosive Growth

BuzzFeed Video Shares Its Formula for Explosive Growth

If you are in the business of content marketing, or are active on social media, then you'll be familiar with BuzzFeed, arguably the site with the most shareable content on the web. Jonathan Perelman, BuzzFeed’s GM of Video & VP of Agency Strategy, gave attendees at the 2014 ReelSummit a glimpse into the video marketing strategy the brand employs. particularly how BuzzFeed views and categorizes consumable vs. shareable content.

YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

YouTube has released another resource, aimed at video creators and marketers who want to get the most out of the site. The new YouTube Creator Discovery Handbook is full of advice, especially for those new to video marketing. In this post, we take a look at Watch Time, and the why YouTube wants all of it's users to be logged in.

Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

Some marketers, brands, retailers and storytellers still find it hard to believe that YouTube has just passed Facebook and is now the largest social media site. We take another look at the figures, and suggest what can be done with the data.

YouTube is Now Bigger Than Facebook in the U.S.

YouTube is Now Bigger Than Facebook in the U.S.

YouTube has just passed Facebook and is now the largest social media site in the U.S. Yes, that's right - the largest social media site. So, isn't it time we stopped treating video sharing sites as if they are social outcasts?

6 Awesome Rules for Funding Your Web Series Successfully

6 Awesome Rules for Funding Your Web Series Successfully

If you've ever struggled to produce high-quality web shows because you have no money, this guide is for you. It's a struggle for many creators to get funding because they follow advice that is 100% wrong. The industry is rapidly changing and dumping your show onto YouTube and crossing your fingers that it goes viral, or producing pilots on extended credit is madness! Web TV now works the SAME WAY the broadcast TV business works, so follow our battle plan for raising revenue

7 Tips for a Wildly Successful Instagram Video Marketing Campaign

7 Tips for a Wildly Successful Instagram Video Marketing Campaign

With over 200 million active users per month, Instagram has come into its own as a social media power player. The site has been called the most effective social platform for business, so how do brands leverage it for video marketing? We bring you 7 solid tips.

Top 3 Video SEO Influencers on YouTube Right Now [Creators Tip #147]

Top 3 Video SEO Influencers on YouTube Right Now [Creators Tip #147]

In this week's Creator's Tip, we discuss the top three influencers for video SEO on YouTube. We confirm the three biggest factors that effect how your videos perform in the search ranking results, and what that means for the content that you are creating.

11 Ways To Double Your YouTube Subscribers (Without Buying Them)

11 Ways To Double Your YouTube Subscribers (Without Buying Them)

If you are a brand or a creator using video as a marketing tool then, as with any other medium, you need to build a loyal fan base. Anyone can watch your video, but not everyone will have the inclination to subscribe so they can engage further with your brand. Here are 11 sure-fire ways that you can generate more lovers of your channel.

7 Very Cool IFTTT Recipes, Tasks & Tricks for YouTube

7 Very Cool IFTTT Recipes, Tasks & Tricks for YouTube

If you haven't got enough minutes in your working day to complete all the tasks you need to, then an automated system, or tool, can prove to be one of your most invaluable assets. In this post, we're going to take a look at IFTTT, and how video marketers, bloggers, creators or anyone who wants to save a few minutes a day, can utilize the cloud-based software for their YouTube activity.

Video Marketing Strategies: The Hard and Soft Call-to-Action

Video Marketing Strategies: The Hard and Soft Call to Action

The call-to-action stage is where we hope to influence the viewers onward journey, providing them with a compelling reason to take a suggested action. But strangely, this all important stage is often 'hard wired'. In 99% of videos it will be to contact the company, place an order or some other similar definite action. So, is there a better way?

How to Tag and Track Referral Traffic from a YouTube Description Link [TUTORIAL]

How to Tag and Track Referral Traffic from a YouTube Description Link [TUTORIAL]

As part of your YouTube marketing strategy, you should always include a URL in the description to guide the viewer back to your website. This is especially important for product and service landing pages. But are you tagging and tracking those URLs? We show you how to.

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube has already released a comprehensive Playbook for Creators and Advertisers, and now brands get their own special guide to optimizing, advertising, content marketing and publishing on the site. YouTube rarely gives such clear advice regarding best practice so this is one to take notice of.