^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

Do Video Production Pros Need to Know Web Video Marketing?

The business growth of online media today will require video production people to expand their role beyond the traditional confines of simply technicians or creative professionals. They now need to consider themselves a valuable part of the actual marketing process for the video content they ...

5 Tips for Creating Effective Interactive & Clickable Videos

5 Tips for Creating Effective Interactive & Clickable Videos

Clickable video poses exciting opportunities for the future of video. Video is projected to continue its dominance of web traffic, largely because it's a much more engaging and connected form of communication than written word. (Wait till my girlfriend reads that). The majority of the ...

YouTube Attempts To Extend Life of Super Bowl Commercials: Will Brands Take Notice?

YouTube Attempts To Extend Life of Super Bowl Commercials: Will Brands Take Notice?

For its 4th consecutive year, YouTube is doing a huge promotional contest for the Super Bowl to try and prove that major brands need to embrace online video as an extension of their television campaign efforts, now more so than ever. Learn more about this contest, ...

Web Video Accounts for Nearly 7% of Small Business Website Landing Page Behavior

Web Video Accounts for Nearly 7% of Small Business Website Landing Page Behavior

WebVisible, an online marketing software provider, has released their Fourth Quarter report on the State of Small Business Online Advertising, and if there's an overall conclusion from the findings, it's that small businesses are having better success with online marketing than ever before.

The Definitive List of Facebook Video Apps for Facebook Pages

The Definitive List of Facebook Video Apps for Facebook Pages

We've talked a lot at ReelSEO about Facebook video marketing and video apps, so it was only a matter of time before we combined all the options into one big list. So here you go, our ReelSEO Show Reel of Facebook Video Apps, with a ...

Canon 5D Mark III: The Ultimate Feature Request List for DSLR Video

Canon 5D Mark III: The Ultimate Feature Request List for DSLR Video

For little more than a year now, I have been making video marketing productions using two Canon DSLRs as my weapon of choice: a 5D mark II (for its ability to do bokeh-porn) and the 7D (for those smooth Glidecam shots at 50 or 60 ...

Web Video Advertising To Grow 55% Annually - Faster Than Any Other Ad Format Online

Web Video Advertising To Grow 55% Annually   Faster Than Any Other Ad Format Online

Online-video advertising spending looks to be growing again in 2011, even after an impressive 40% growth from 2009 to 2010. Media buyers surveyed by Deutsche Bank "Internet Industry Outlook" report (Jan. 18, 2010, see PDF). To fund online-video spending, many predict to cannibalize display advertising and ...

How to Successfully Integrate Video into Social Media Marketing for Business

How to Successfully Integrate Video into Social Media Marketing for Business

I interviewed Dave Evans, Social Media Expert and author of the best-selling book, "Social Media Marketing: An Hour a Day" as well as "Social Media Marketing: The Next Generation of Business Engagement," about what he considers to be the special advantages to integrating video with ...

Google TV (Logitech Revue) vs. Boxee vs. Roku vs. Apple TV - Internet-TV Device Comparison

Google TV (Logitech Revue) vs. Boxee vs. Roku vs. Apple TV   Internet TV Device Comparison

While off at CES 2011 with Mark I picked up a piece of propaganda literature from Logitech about the Revue and all it had to offer so I thought I would scan it. Well my scanner is on the fritz, so I was going to ...

Tutorial: How To Add Video To Your Facebook Welcome Page

Tutorial: How To Add Video To Your Facebook Welcome Page

Facebook account holders know that the simplest way to feature videos on their Facebook Fan Page or Business Page is to go to the "Video" tab and either upload or record a video. But what if you're looking for additional features for showcasing your video ...

YouTube for Business: How to Make the Most of Your YouTube Channel – Part 2

YouTube for Business: How to Make the Most of Your YouTube Channel – Part 2

I interviewed Michael Miller, who just-released the 2nd edition of his book, YouTube for Business: Online Video Marketing for Any Business. Michael talked with me about the biggest developments he's seen with YouTube in the past couple years; the comparative pros and cons of YouTube brand channels ...

The Viral Future: What We Can Expect From Branded Video Advertising In 2011

The Viral Future: What We Can Expect From Branded Video Advertising In 2011

Every website remotely related to online marketing has published a year-end list of the best videos of 2010--I even wrote one.  Most folks who wrote list articles like that just lumped all viral videos into the same pool, whether they were created by a brand ...

How To Make The Most of Your YouTube Channel - Part 1

How To Make The Most of Your YouTube Channel   Part 1

Last week I reached out to our friend Greg Jarboe, author of YouTube and Video Marketing An Hour A Day, for an update on his latest tips and best practices for businesses looking to get the most out of their YouTube channel, whether it's a ...

How To Drive Sales Through YouTube - A Reel, Mighty Video Marketing Case Study

How To Drive Sales Through YouTube   A Reel, Mighty Video Marketing Case Study

A few months ago while in a Vegas hotel room with the TV on in the background, I heard an intro to a piece on CNN's Your $$$$$ program, about a company which realized much of its enormous success, entirely through video marketing on YouTube.

Online Video and Social Media Marketing Advice for Executives

Online Video and Social Media Marketing Advice for Executives

Over the holidays I took my two nieces ice skating for the first time. I observed the distinct ways they approached the problem of staying up, moving forward and not falling on their butts. The six year old took a cautious yet determined approach, going ...