^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

Want to Remove YouTube's Logo on Embedded Videos? Here's How

Want to Remove YouTubes Logo on Embedded Videos? Heres How

YouTube dropped a little bombshell of a news announcement yesterday on their blog when they released two new changes for embedded videos. The first is the addition of HD Preview Images for videos higher than 480p. But the potentially-huge news is that YouTube has enabled ...

How To Write a Video Script that Sells: 5 Tips For Video Screenwriting

How To Write a Video Script that Sells: 5 Tips For Video Screenwriting

Building a marketing video for your product or service can be fun, but writing a script is hard work. And while it may not be as exciting as picking the background music or creating the visuals, a well written script is the key factor to ...

How To Manage Your Client's Expectations Through The Video Production Process

How To Manage Your Clients Expectations Through The Video Production Process

Working in creative requires thick skin. It's the business of rejection. But the victorious sense of accomplishment at the end of a project tends to make you forget all that. "Opinions are like assholes. Everybody's got one and everyone thinks everyone else's stinks." ~ Home ...

Tips for Business Videos: How to Shoot Business Video that Doesn't Suck

Tips for Business Videos: How to Shoot Business Video that Doesnt Suck

It's been said that Great Content is the best SEO. When it comes to business videos there's another way to say it: "Entertain or Die."  It seems like only yesterday that streaming video was new. People would watch anything. Now "Wow! I can watch video ...

Video Has Changed Search Results Forever: Engagement Objects w/Bruce Clay

Video Has Changed Search Results Forever: Engagement Objects w/Bruce Clay

We had the privilege of speaking with Bruce Clay at SMX, and he spoke at length about how video has impacted the search results in dramatic and permanent ways. Bruce is one of the most-trusted voices in the search engine marketing space--he founded his SEO ...

Social Video Optimization Explored: How Businesses Can “Get Social” With Video

Social Video Optimization Explored: How Businesses Can “Get Social” With Video

This week I had the opportunity to present at the Mediabistro Social Media Optimization Conference, with my presentation titled, "Social Video Optimization: Real Opportunities, Success Stories, and Winning Strategies." Check out my Slideshare presentation and some highlights from the presentation on what social video optimization ...

The Rise of Social Video Advertising & Why You Should Care

The Rise of Social Video Advertising & Why You Should Care

What exactly is "social video advertising?" Is it better than traditional online video advertising? What are the ways to optimize a social video advertising campaign? To help answer these and other questions, I enlisted the expertise of Dan Greenberg and Chris Schreiber of the social ...

12 Ways Brands & Businesses Can Utilize Online Video

12 Ways Brands & Businesses Can Utilize Online Video

I've been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They're not sure it's a ...

Video Marketing Strategy: Matching Brands & Web Video Stars

Video Marketing Strategy: Matching Brands & Web Video Stars

If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, "Webstars”) and places ...

President Obama Has Taken Over Social Video In Just 24 Hours

President Obama Has Taken Over Social Video In Just 24 Hours

Some people like to call Obama the social media president. And, in truth, his campaign took advantage of Facebook, YouTube, and Twitter in ways no other presidential candidate ever had, embracing the power of social media to get the message to the masses. He even ...

How to Easily Create Quality Closed Captions & Subtitles for YouTube Marketing

How to Easily Create Quality Closed Captions & Subtitles for YouTube Marketing

Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to ...

How To Get Your Videos Ranking In Universal Search Results: A Video SEO Study

How To Get Your Videos Ranking In Universal Search Results: A Video SEO Study

Many of us here at ReelSEO are still settling back into our routines following the awesome SMX West convention in San Jose earlier this month. We shared some of our opinions and knowledge, made some new friends, and picked up a lot of great insight. ...

7 Ways Online Video is an Affordable, Effective Marketing Tool for Small Businesses

7 Ways Online Video is an Affordable, Effective Marketing Tool for Small Businesses

The New York Times has a great article up highlighting a few small businesses that are using YouTube for marketing purposes. They profile a manufacturer of ceiling tiles, an online grill vendor, a smartphone parts supplier, and a specialized video camera company--detailing the ways each ...

The Top 10 Most Creative and Compelling Video Ads Online

The Top 10 Most Creative and Compelling Video Ads Online

Back in January, TED founder Chris Anderson announced a new initiative called Ads Worth Spreading. The concept of Ads Worth Spreading was to find the best video ads around--ads that are compelling, creative, outside-the-box, and that most represent what the future of advertising might be. ...

YouTube Marketing Strategies, Tactics, and Tools for Success: SMX West

YouTube Marketing Strategies, Tactics, and Tools for Success: SMX West

Over the past year, YouTube has dialed up
its efforts to help marketers with new features, tutorials, "howcasts," and other useful goodies. Jeff Martin, TouchStorm's Director of Search Marketing, joined the panel at SMX West 2011 for the session, "YouTube Tools & Techniques for Success." Jeff shared ...