^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

How to Use Online Video to Become "The" Celebrity Within Your Industry

How to Use Online Video to Become The Celebrity Within Your Industry

Businesses spend millions of dollars to have celebrities make appearances in their commercials and Web videos. Just think about the ads that feature William Shatner as "The Priceline Negotiator" or Jennifer Lopez's notorious commercial for Gillette "Venus" razors. Companies pay a pretty penny to secure ...

8 Tips For Creating A Successful Social Video Campaign

8 Tips For Creating A Successful Social Video Campaign

Through the awesome power of the internet and social media, videos allow us to share ideas, spread information and promote fads and styles. Using just a camera and a computer, ordinary people can make videos that create an extraordinary amount of interest and conversation. The ...

The Social Video Blueprint, Part 7: Catalysts For Sharing

The Social Video Blueprint, Part 7: Catalysts For Sharing

As we've discussed throughout this series, social video campaigns are all about sharing. Clicks and impressions are great, but shares represent potential exponential growth, because the viewers themselves are spreading the brand's message to their friends, fans, and relatives. But why do they share? What ...

YouTube 2nd Most Popular Website With 790 Million Unique Monthly Visitors

YouTube 2nd Most Popular Website With 790 Million Unique Monthly Visitors

According to just-released June 2011 data from Google, Facebook is still the world's most popular website, with 870 million unique visitors and a whopping 1 trillion pageviews per month. Right behind Facebook--in terms of unique visitors, at least--is YouTube, with 790 million visitors per month ...

Multilingual Video SEO: Go Global By Marketing Video In Multiple Languages

Multilingual Video SEO: Go Global By Marketing Video In Multiple Languages

Trying to optimize your videos can be like an art-form at times, but what happens when you want to go global? With foreign language use online growing at phenomenal rates, more and more video producers—amateurs and professionals alike—are choosing to go multilingual. And it certainly makes ...

Video Marketer's Guide to YouTube Annotations & Why You Should Use Them.

Video Marketers Guide to YouTube Annotations & Why You Should Use Them.

We've all sat down to watch a YouTube video at one time or another and wondered about the strange little boxes of text that pop up at random points throughout the video; distracting us, making us read when all we wanted to do was mindlessly ...

The Social Video Blueprint: Branded Social Video Marketing Explained

The Social Video Blueprint: Branded Social Video Marketing Explained

This is the first in a nine-part series on how brands are turning to social video to better reach and engage consumers. Throughout the next nine weeks, we'll cover social video marketing from all angles, including case studies, best practices, strategies, and more. But for ...

Why Social Video Marketing May Eclipse Video SEO

Why Social Video Marketing May Eclipse Video SEO

I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on "Why Video Marketing has Evolved Beyond SEO." Mark shared with me his belief that social video marketing has become the ...

Mr. Google Plus, Tear Down That Wall

Mr. Google Plus, Tear Down That Wall

Google Plus is awesome. I'm already a huge, huge fan. I like the clean layout. I like the ability to place all my contacts into various circles and send updates only to certain types of people. And best of all, I love the Hangouts video ...

As the Online Video Platform Market Crowds, Smart Companies Adapt

As the Online Video Platform Market Crowds, Smart Companies Adapt

There's no hiding the fact that the Online Video Platform (OVP) space is crowded, even more so than the Content Delivery Network (CDN) space was three years ago when the CDNs marched fearlessly down the inevitable path of commoditization. Today there are over 90 streaming ...

Product Video SEO is Key to E-Commerce Success & Zappos Dominates

Product Video SEO is Key to E Commerce Success & Zappos Dominates

Sunday Sky, an e-commerce video solutions provider recently released a report called "The State Of Video In E-Commerce - Q1 2011", which attempts to summarize and provide an update for the latest trends in online retailers' use of video. The company found that e-retailers are ...

Viral Video Marketing vs. Social Video Marketing – Which is Better?

Viral Video Marketing vs. Social Video Marketing – Which is Better?

You saw it coming to this over the past few weeks, didn't you? I have been writing a lot lately about "viral video" and "social video," and now it's time to give them the ultimate face-off. What's the difference between viral video and social video? ...

When Videos Attack: Why Politicians Should Respect the Power of Social Video

When Videos Attack: Why Politicians Should Respect the Power of Social Video

Over the last couple of years I've become a bit of a political junkie. And like any good junkie, I spend half my time dosing up on Fox, MSNBC, Politico and Huffpo and half my time looking for my next fix. With ever-increasing frequency, I'm ...

Want to Remove YouTube's Logo on Embedded Videos? Here's How

Want to Remove YouTubes Logo on Embedded Videos? Heres How

YouTube dropped a little bombshell of a news announcement yesterday on their blog when they released two new changes for embedded videos. The first is the addition of HD Preview Images for videos higher than 480p. But the potentially-huge news is that YouTube has enabled ...

How To Write a Video Script that Sells: 5 Tips For Video Screenwriting

How To Write a Video Script that Sells: 5 Tips For Video Screenwriting

Building a marketing video for your product or service can be fun, but writing a script is hard work. And while it may not be as exciting as picking the background music or creating the visuals, a well written script is the key factor to ...