^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

The YouTube Advertiser Playbook Index and Overview

The YouTube Advertiser Playbook Index and Overview

We just finished our coverage of the YouTube Advertiser Playbook, which shares a lot of things in common with the YouTube Creator Playbook, but it's geared more towards brands and small businesses.  Both playbooks contain extremely valuable information, and it was our pleasure to break ...

10 Video Campaign and Fundraising Tips for Nonprofits and Social Causes

10 Video Campaign and Fundraising Tips for Nonprofits and Social Causes

I interviewed Michael Hoffman, President of the video agency See3 communications, specializing in video strategies and campaigns for non-profits and cause marketing. Back in 2006, See3 created the DoGooder Nonprofit Video Awards, which they run with YouTube, to honor the best uses of video by ...

How-To Make How-To Videos: An Eager Audience Awaits Your Skills and Knowledge

How To Make How To Videos: An Eager Audience Awaits Your Skills and Knowledge

This may not be any surprise to those who work in the realm of video and the internet in general, but "how-to" is one of the most important and sought-after phrases in the world of search.  Awhile back, we talked to Touchstorm and KBS+P, media ...

How to Increase Video Views & Maximize Distribution via Integrated Media Channel Promotion

How to Increase Video Views & Maximize Distribution via Integrated Media Channel Promotion

We've probably discussed virtually every way you can promote your video through our coverage of the YouTube Creator Playbook and the YouTube Advertiser Playbook.  But it's nice to have a list of the types of media channels you can use and break those down into ...

Building An Audience Outside of YouTube & Revision3's New Fall Slate: Interview with CEO Jim Louderback

Building An Audience Outside of YouTube & Revision3s New Fall Slate: Interview with CEO Jim Louderback

Revision3 just announced some new acquisitions for their fall lineup, which reminded me of something that has been a recurring theme for this year: finding success outside of YouTube.  No one argues that YouTube isn't amazing when it comes to reach, and they are (seemingly) ...

3 Must-Know YouTube Measurement Tools for Brands: The YouTube Advertiser Playbook - Part 9

3 Must Know YouTube Measurement Tools for Brands: The YouTube Advertiser Playbook   Part 9

When you're a brand and you've turned to video for your advertising needs, you might like to know how exactly those videos are performing. Who are they reaching, how are they finding it, and are they enjoying it? Luckily, YouTube provides analytics, a load of ...

Philip DeFranco Talks Shark Week and His Crazy Year: Interview with DeFranco and Revision3's Ryan Vance

Philip DeFranco Talks Shark Week and His Crazy Year: Interview with DeFranco and Revision3s Ryan Vance

In a fantastic bit of synergy, Discovery tapped Philip DeFranco to host the 25th anniversary of Shark Week, which will kick off on Sunday, August 12th at 9 PM e/p.  As many of you know, Discovery acquired internet video site Revision3 last month in a ...

List of Cloud-Based Video Encoding Tools and Services

List of Cloud Based Video Encoding Tools and Services

With the rise of software-as-a-service (SAAS) and infrastructure-as-a-service (IAAS) I thought it was about time we started compiling a list of web-based video encoding options. This is not a list of online video platforms but rather a set of places that you can upload a ...

A Weekly List of What to Watch in Original Web Series

A Weekly List of What to Watch in Original Web Series

With the rapidly blossoming expansion of original online series, I've been pondering a way to start curating some content via what I watch, because as this month-long online video viewing project I'm doing is going to show, I seem to watch a lot. Considering that ...

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and ...

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