^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

How to Optimize & Maximize Video Views Over Time: Analyzing the Highs and Lows

How to Optimize & Maximize Video Views Over Time: Analyzing the Highs and Lows

We've talked a lot about how to optimize views on your YouTube videos, and we went over a lot about what the YouTube Creator Playbook says about YouTube Analytics.  But maybe after you have a video that gets some good views, you start seeing a ...

Companies Focus in on Video for Branded Content Marketing

Companies Focus in on Video for Branded Content Marketing

Back in 2009, 37% of North American companies used video for content marketing.  Last year, that number rose to 52%.  While almost every company uses websites, e-mails, and print media to get their message across, video is becoming more and more important.  We all knew ...

Google Now Indexing URLs with Embedded YouTube Videos

Google Now Indexing URLs with Embedded YouTube Videos

A few weeks ago, I noticed a drastic change in Google's video index that's something many people have been asking for and has some pretty interesting ramifications.  I didn't post about it right away as I wanted to make sure that what I was seeing ...

Creating A Successful Web Series Requires Patience, Planning & Fun

Creating A Successful Web Series Requires Patience, Planning & Fun

Web series are no different when it comes to video marketing.  You basically have to follow the same rules as outlined in the YouTube Creator Playbook as they're for the most part good guidelines to follow for any online video project.  But web series might take ...

7 Unexpected Ways Online Video Helped Our Small Business

7 Unexpected Ways Online Video Helped Our Small Business

This is not a story of millions of views or videos gone viral. You wouldn’t even consider products such as barcode scanners, asset tracking software, and inventory control systems sexy or normally video worthy. The hard part is figuring out how to leverage this into ...

Video Email Facts & Marketing Best Practices: The Case for Video in Email

Video Email Facts & Marketing Best Practices: The Case for Video in Email

If you've made it to this third installment of our video in email series, you already know that video in email has finally arrived (Part 1). Plus, you've assuaged yourself of many of the old beliefs (Part 2) about video in email.  As a result, you now understand the case ...

The Power of Web Video for Link Building: Video Attracts Links

The Power of Web Video for Link Building: Video Attracts Links

Casey Henry over at SEOmoz did some number crunching on the posts there to get a grip on what kind of in-linking was going on and what kind of content was generating the in-links. In terms of quality, four of the top five categories had ...

Video Email Marketing Has Finally Arrived - The Case for Video in Email: Part 1

Video Email Marketing Has Finally Arrived   The Case for Video in Email: Part 1

For nearly fifteen years, technologists have tried to solve the problem of how to integrate video and other forms of rich media into email.  The idea was that people wanted to have richer, fuller Internet experiences right in the inbox, without the need to click ...

Viral Videos Are Not Vital: Another Reminder For Businesses Looking To Video

Viral Videos Are Not Vital: Another Reminder For Businesses Looking To Video

I saw a story coming out of SXSW over the weekend that featured Jeremy Sanchez of Global Strategies and Robert John Davies of Ogilvy, who ran a panel explaining that businesses looking to get into video shouldn't be aiming to become a viral sensation.  And ...

For The Camera Shy: You Don't Need To Be On Camera To Make A Great Video

For The Camera Shy: You Dont Need To Be On Camera To Make A Great Video

There are all kinds of common excuses a video marketer might hear from an individual or business that is reluctant to jump into online video. Some might suggest their target audience doesn't really care about video (pretty much all target audiences are heavily involved in ...

5 Online Video Marketing Lessons - The Reel Web Creator Tip #28

5 Online Video Marketing Lessons   The Reel Web Creator Tip #28

This week for our Creator's Tip video we take a look at an example of someone else's video marketing efforts and critique it a bit. We look at some lessons we can learn from it, things to replicate in our own video marketing initiatives, and ...

Schema Markup For Video: An Overview Of Schema.org VideoObject

Schema Markup For Video: An Overview Of Schema.org VideoObject

Yesterday, Google officially announced support for schema.org video markup. What does this mean?  Well, it's good news for publishers and it may eventually make video indexing issues, a thing of the past. In this post, I'm going to explain why this is important and exciting for video publishers, ...

How To Create Custom YouTube Thumbnail Images For Non-Partners - Creator Tip #27

How To Create Custom YouTube Thumbnail Images For Non Partners   Creator Tip #27

The ability to upload a custom thumbnail image for your videos is a feature limited only to YouTube Partners. However, this little YouTube hack will show you how you can get your own custom thumbnail for your video even if you are not a partner. ...

The Dramatic Impact Of Social Video Recommendations On Brand Metrics - Unruly & Decipher Research

The Dramatic Impact Of Social Video Recommendations On Brand Metrics   Unruly & Decipher Research

According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad's message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the ...

How To Make Online Video Work For Your Business

How To Make Online Video Work For Your Business

It's a digital world. From the web, to TV, to mobile phones, the digital age is here to stay, and businesses are increasingly realising its potential to reach not just a wider audience, but any audience at all. With research showing that over 90% of us ...