^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

How to Optimize For The New YouTube Design [Creator's Tip #69]

How to Optimize For The New YouTube Design [Creators Tip #69]

As everyone should aware by now, YouTube underwent a redesign last week with changes to the home page, channels, watch page, search results, and more. Essentially, the whole site was relaunched with a new design that appears to be geared more towards engagement. For this week's …

YouTube’s Top 20 Most Watched Video Ads of the Year

YouTubes Top 20 Most Watched Video Ads of the Year

The season of lists continues and YouTube has just released their Top 20 Ads People Choose list for 2012. That's an important distinction: these are advertisements that people wanted to watch.  And that's what brands need to do when they create online content.  Because as …

Move Over Viral, We’ve Entered the Age of Social Video

Move Over Viral, Weve Entered the Age of Social Video

As social video becomes of more prominence in online video buys and of increasing interest to brands in all verticals, it seems helpful to have a full look at the current landscape of social video, its players, buying tactics, strategies, results from social video campaigns, as well as what’s on the horizon for social video.

The Ultimate Guide to Optimizing YouTube Closed Captions for E-commerce [Step-by-Step Tutorial]

The Ultimate Guide to Optimizing YouTube Closed Captions for E commerce [Step by Step Tutorial]

The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My …

Should You Join a YouTube Network? The Pros and Cons of YouTube Partner Networks [Reel Web #67]

Should You Join a YouTube Network? The Pros and Cons of YouTube Partner Networks [Reel Web #67]

On this week's Reel Web, we cover several online video related news items from the past week including the new YouTube studio space just opened in Los Angeles, updates to VYou's video Q&A platform, and more.  We also spend some time addressing a common question …

Tutorial: How-to Create a Custom End Slate for Your YouTube Videos [Creators Tip #64]

Tutorial: How to Create a Custom End Slate for Your YouTube Videos [Creators Tip #64]

Creating a custom, interactive end slate (A.K.A. tail slate, outro, end screen) for the end of your YouTube videos is something that I recommend in all of my talks and to all my clients looking for best practices in YouTube marketing.  They offer a great way to …

A Formula for Viral Videos is Revealed: 7 Key Elements for Viral Content

A Formula for Viral Videos is Revealed: 7 Key Elements for Viral Content

So, at about this time in our study of viral videos, we should know a few things: it's rarely an accident.  I'm about to break down a formula from the good people at Salesforce, who were kind of enough to make a video about this …

Top 5 Video Advertising Network Recommendations October 2012

Top 5 Video Advertising Network Recommendations October 2012

So comScore was late this month with their Video Metrix numbers. They once told me that they only put out one press release a day so as "not to confuse the journalists," which I found sort of offensive. I also find the way they track …

8 Simple Ways to Build & Grow Your YouTube Audience [Creator's Tip #63]

8 Simple Ways to Build & Grow Your YouTube Audience [Creators Tip #63]

Online video creators thrive when spending time developing new content ideas to entertain and grow their audiences.  After all, being creative is what drives creative people.  However, to be 'reel' successful, it's just as important for creators to focus their time and energy on building …

How To Outrank the Competition in YouTube Search [Reel Web #63]

How To Outrank the Competition in YouTube Search [Reel Web #63]

Over the past couple of weeks, there have been a ton of changes at YouTube including a major change to their search algorithm, new annotations functionality, testing of a completely overhauled site design, and a lot of other stuff.  In this week's ReelWeb, we take …

↑ Top