^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

Building An Audience Outside of YouTube & Revision3's New Fall Slate: Interview with CEO Jim Louderback

Building An Audience Outside of YouTube & Revision3s New Fall Slate: Interview with CEO Jim Louderback

Revision3 just announced some new acquisitions for their fall lineup, which reminded me of something that has been a recurring theme for this year: finding success outside of YouTube.  No one argues that YouTube isn't amazing when it comes to reach, and they are (seemingly) ...

3 Must-Know YouTube Measurement Tools for Brands: The YouTube Advertiser Playbook - Part 9

3 Must Know YouTube Measurement Tools for Brands: The YouTube Advertiser Playbook   Part 9

When you're a brand and you've turned to video for your advertising needs, you might like to know how exactly those videos are performing. Who are they reaching, how are they finding it, and are they enjoying it? Luckily, YouTube provides analytics, a load of ...

Philip DeFranco Talks Shark Week and His Crazy Year: Interview with DeFranco and Revision3's Ryan Vance

Philip DeFranco Talks Shark Week and His Crazy Year: Interview with DeFranco and Revision3s Ryan Vance

In a fantastic bit of synergy, Discovery tapped Philip DeFranco to host the 25th anniversary of Shark Week, which will kick off on Sunday, August 12th at 9 PM e/p.  As many of you know, Discovery acquired internet video site Revision3 last month in a ...

List of Cloud-Based Video Encoding Tools and Services

List of Cloud Based Video Encoding Tools and Services

With the rise of software-as-a-service (SAAS) and infrastructure-as-a-service (IAAS) I thought it was about time we started compiling a list of web-based video encoding options. This is not a list of online video platforms but rather a set of places that you can upload a ...

A Weekly List of What to Watch in Original Web Series

A Weekly List of What to Watch in Original Web Series

With the rapidly blossoming expansion of original online series, I've been pondering a way to start curating some content via what I watch, because as this month-long online video viewing project I'm doing is going to show, I seem to watch a lot. Considering that ...

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and ...

Tips to Promote Your Videos Outside YouTube: The YouTube Advertiser Playbook - Part 8

Tips to Promote Your Videos Outside YouTube: The YouTube Advertiser Playbook   Part 8

Once your video is uploaded to YouTube, finding traffic from just being there might be hard to come by.  Most of the popular videos you see have been embedded on other sites, usually because the creators submitted them to blogs where their content is the ...

The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTube's Search Results

The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results

Whether you are into Youtube marketing looking to establish your Youtube presence or you just love using Youtube to discover new cool videos daily, understanding how Youtube search works is very essential. If you want to learn how to take full advantage of YouTube's search functionality, there ...

Record 11 Billion Video Ads in June: Top 5 Ad Network Recommendations

Record 11 Billion Video Ads in June: Top 5 Ad Network Recommendations

It's that time once again for me to piece together the comScore Video Metrix report numbers for June and compress them into my own personal algorithm to give you my thoughts on where you might want to put your video ads for the upcoming months. ...

Kick-Start Your Video Traffic With AdWords for Video: The YouTube Advertiser Playbook - Part 7

Kick Start Your Video Traffic With AdWords for Video: The YouTube Advertiser Playbook   Part 7

The first few sections of the YouTube Advertiser Playbook play out like a mini-Creator Playbook.  In the section named, "Promoting Your Business," the Advertiser Playbook talks a great deal about AdWords for Video and getting your videos and ad campaign seen by inserting them into ...

Video Marketing That Is Hilarious... And A Bit Scary: How Far Would You Go to Get A Free Pack of Fantastic Delites?

Video Marketing That Is Hilarious... And A Bit Scary: How Far Would You Go to Get A Free Pack of Fantastic Delites?

July has been a treasure trove of brands using video in great ways to promote their business.  Just yesterday, we were talking about Taco Bell and DC Shoes and their excellent use of video promoting content over traditional advertising.  Fantastic Delites, made by Fantastic Snacks, ...

A List of Online File Sharing Tools to Send Large Files (Like Video)

A List of Online File Sharing Tools to Send Large Files (Like Video)

There are loads of sites that allow you to send large files like video over the internet, bypassing the file-size limits of your everyday e-mail provider.  In general, many of these are the same, but some allow larger sizes than others, some use a cloud, ...

7 Tricks to Optimize Your Video's Title for Search & Social [Creator's Tip #46]

7 Tricks to Optimize Your Videos Title for Search & Social [Creators Tip #46]

When you think about your title, you have to realize that it’s the first thing the viewer sees when evaluating whether or not to watch your video--whether that's from a search result, or via your social network.  It’s important that a title works well for ...

Reaching Wider Audiences & Creating Discussion Through Video: The YouTube Advertiser Playbook - Part 6

Reaching Wider Audiences & Creating Discussion Through Video: The YouTube Advertiser Playbook   Part 6

There is nothing better than posting a video on YouTube and getting a discussion started, creating a dialogue about the content you created.  Of course, you hope that discussion is positive, and people are raving about what a great video it is.  Another thing you ...

What Makes a Video Go Viral? 3 Unruly Tips for Social Video Success

What Makes a Video Go Viral? 3 Unruly Tips for Social Video Success

Unruly Media announced the world's first social video lab last Wednesday and we were able to ask Dan Best, Unruly's Planning Director, some questions about it.  It's a lab that was created to turn the virality of a video from a question to a science, to give brands ...