^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

The Berklee College of Music YouTube Marketing Story

The Berklee College of Music YouTube Marketing Story

Berkleemusic is an online music school that is part of the Berklee College of Music.  Hailing from Boston, their online college been around for 10 years or so, and they are the world's largest online music school, teaching 30,000 students in over 130 countries.  They …

10 Lessons Learned from 2012′s Most-Popular Videos

10 Lessons Learned from 2012s Most Popular Videos

Being that it is the first week of the new year, I thought it would be worthwhile for us to take a moment and reflect upon some of the lessons learned in 2012. So, for today's Creator's tip episode, I spent some time reviewing the top …

To Make Brands Unignorable – John St. Videos Ignore the Status Quo

To Make Brands Unignorable   John St. Videos Ignore the Status Quo

Award winning Toronto based digital agency John St. have come up with some of our favorite viral video ad campaigns over the years. They've produced great campaigns including "Rethink Breast Cancer: Your Man Reminder," a swan song social media campaign for Canadian mass merchandiser Zeller's, …

Significant Changes in Video Marketing Aren’t the End of the World

Significant Changes in Video Marketing Aren’t the End of the World

If you look back at the world of video marketing over the past year, you can see that a lot has changed. But change doesn’t mean it’s the end of the world as we knew it. Consider this: The sun rose and set on Dec. …

How to Optimize For The New YouTube Design [Creator's Tip #69]

How to Optimize For The New YouTube Design [Creators Tip #69]

As everyone should aware by now, YouTube underwent a redesign last week with changes to the home page, channels, watch page, search results, and more. Essentially, the whole site was relaunched with a new design that appears to be geared more towards engagement. For this week's …

YouTube’s Top 20 Most Watched Video Ads of the Year

YouTubes Top 20 Most Watched Video Ads of the Year

The season of lists continues and YouTube has just released their Top 20 Ads People Choose list for 2012. That's an important distinction: these are advertisements that people wanted to watch.  And that's what brands need to do when they create online content.  Because as …

Move Over Viral, We’ve Entered the Age of Social Video

Move Over Viral, Weve Entered the Age of Social Video

As social video becomes of more prominence in online video buys and of increasing interest to brands in all verticals, it seems helpful to have a full look at the current landscape of social video, its players, buying tactics, strategies, results from social video campaigns, as well as what’s on the horizon for social video.

The Ultimate Guide to Optimizing YouTube Closed Captions for E-commerce [Step-by-Step Tutorial]

The Ultimate Guide to Optimizing YouTube Closed Captions for E commerce [Step by Step Tutorial]

The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My …

Should You Join a YouTube Network? The Pros and Cons of YouTube Partner Networks [Reel Web #67]

Should You Join a YouTube Network? The Pros and Cons of YouTube Partner Networks [Reel Web #67]

On this week's Reel Web, we cover several online video related news items from the past week including the new YouTube studio space just opened in Los Angeles, updates to VYou's video Q&A platform, and more.  We also spend some time addressing a common question …

Tutorial: How-to Create a Custom End Slate for Your YouTube Videos [Creators Tip #64]

Tutorial: How to Create a Custom End Slate for Your YouTube Videos [Creators Tip #64]

Creating a custom, interactive end slate (A.K.A. tail slate, outro, end screen) for the end of your YouTube videos is something that I recommend in all of my talks and to all my clients looking for best practices in YouTube marketing.  They offer a great way to …

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