^Featured Insights
While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.
It’s a digital world. From the web, to TV, to mobile phones, the digital age is here to stay, and businesses are increasingly realising its potential to reach not just a wider audience, but any audience at all. With research showing that over 90% of us use the Internet to research products or services before we ...
A few months ago we brought you a 9-part series on social video marketing called The Social Video Blueprint. It was intended to serve as an outline of sorts, for companies and brands (and individual creators) seeking to ignite their video marketing with a social kick. Social video is basically the practice of creating video ...
I video-interviewed Erik Qualman at the Chicago House of Blues for the launch of his new book, "Digital Leader: 5 Simple Steps to Success and Influence". I asked him about his take on "social" and "viral" video and asked him to give us some tips for how businesses should think about and do--better social video marketing. ...
In the spirit of good-natured ribbing and constructive criticism, we asked you to help us find the very worst business videos of 2011 for our first-ever Sucky Video Awards (The Suckies). And you responded with some fantastic examples of video marketing gone wrong. Our panel of judges, including our founder Mark Robertson and Steve Stockman, ...
This week we answer a viewer's question about how to make your videos interactive with pop-up videos, subscription links, clickable videos and such. First, create your video with whatever text, image, or video clip you want to be clickable in your video. Then, after it's uploaded to YouTube, go to add those annotations respectively. I ...
With more and more people viewing videos on their mobile devices, it's becoming more and more important for video producers to ensure that their content is optimized for mobile viewing. Not just in how the videos are formatted, the bitrate it uses, or the video dimensions, but in how we shoot and edit our video ...
We're all pretty familiar with YouTube's subscription feature that lets viewers easily subscribe to our channels and new content we upload here to YouTube, but what if most of our audience is outside of YouTube? What if YouTube subscribers isn't really the best option for our video content? Thankfully, there's another way viewers can subscribe ...
Sometimes it's difficult to get views from inside the crowded space of YouTube, so looking outside YouTube can sometimes be an effective way to get targeted viewers to your videos from your niche to discover your content. In this week's Producer Tip video we give you a strategy for how to approach blogs, forums, and ...
We've gone over some of the new design changes to YouTube's channels, video Manager, homepage and more in past episodes. This week we want to look at the actual content you display on your channel and how to use it to make a positive first impression on new visitors who are checking out your videos. ...
For most of our readers, video is something you deal with on a daily basis: shooting, editing, writing, marketing, etc. But for a lot of businesses and individuals, video still represents uncharted waters. Even companies that see video's potential and want to jump in can be overwhelmed by the amount of information or unsure of ...
YouTube's new design changes gives a lot of new options for content creators who run their own channels. In this week's episode of Producer Tip, we show you video producers some of the changes behind the scenes of our ReelSEO YouTube channel and some of the implications they hold for how we adjust our strategy ...
Adding subtitles and captions to your videos on YouTube can greatly influence their ranking in search engines. It's one of the best search engine optimizations you can do to increase viewership, gain an audience, and give your videos more exposure. Plus, when you have transcription files in multiple languages, it causes YouTube to feature and ...
Jump cuts are a popular transition in online videos. They allow the creator to quickly move from one part of the video to another by eliminating pauses, silence, and other elements that make the video feel like it's moving slowly. By using jump cuts, you can make your video feel like it moves at a ...
Major advertisers, including Nike, Ford, and Microsoft, are using the marketing practice of video seeding to reach online users with brand videos longer than the 15 or 30-seconds required by pre-roll video ads. Marketers like that video seeding reaches online audiences in environments that are inherently more social (YouTube, Facebook, blogs, mobile) than commercial. This ...
Your channel page on YouTube is where you can brand your videos through attractive packaging. It creates an insular experience for your videos, one without all the distractions of suggested videos and that plain YouTube white background. A channel page is invitation into your home of creations, a living room with a screen that plays ...
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