Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

buzzfeed video

How Buzzfeed is Taking Over the World - One Video at a Time

In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
social video storytelling strategies

Why Each Social Video Platform Needs its Own Story Telling Strategy

Did you know that the most popular type of video content on Instagram revolves around pop culture, or that user-generated videos uploaded to Facebook tend to do better than other types of video uploaded to the networking site? Each of the main social video platforms has its own unique identity and audience, which is why video marketers need to create a different story telling technique for each.
video reblogging new video opportunities

New Platforms Mean New Opportunities: Welcome to the Video Reblog!

The cost of producing video content is still prohibitive for many brands and creators, but there's a whole new family of video production platforms that can substantially lower the cost per-video. Just as YouTube and the affordability of webcams created the perfect storm for video blogging, these innovative platforms are encouraging their own type of video format – the video reblog.
facebook-day-one-youtube-longtail

Facebook Video Owns Day One, But YouTube Wins the Long-Term Love

When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of views on the first day, but uploading the same video to YouTube can lead to more views and engagement in the long run? A new report from Tubular and Ogilvy offers brands an insight into how they can get the best out of YouTube, Facebook, Vine, and Instagram Video.
brand vs brand uber and airbnb video marketing

Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand]

Airbnb and Uber may not be direct competitors, but they are both leading brands in the 'on-demand' economy. We look at how both companies are using video to tell there particular stories, and find that there's plenty of room for improvement when it comes to driving an engaged audience.
top video search engines and video search sites

List of Video Search Engines and Video Search Web Sites (Updated)

YouTube, Google, and Bing are the main video search engines that will let a user search for video content on a particular subject. But did you know there are at least 6 others that you can use to find the video you want? We bring you the top 9 video search engines and video search websites.
The new video advertising maetric is attention

Is 'Attention' the New Metric Video Advertisers Need to Pay Attention To?

Impressions have always been the standard metric when it comes to video advertising, but there's a new KPI in town - the 'Attention Index'. This measures the shift in consumers’ attention, and the impact that has on ad effectiveness. Is 'Attention' the new metric the video advertising industry needs?
Facebook video marketing hacks

How-to Master the Facebook Video Algorithm: 3 Winning Tactics

There is enormous potential for brands to leverage their video content on Facebook, however ensuring those videos get seen can be tricky. We offer three tips to mastering the Facebook video algorithm and achieving maximum organic reach for your video marketing efforts.
video marketing airline safety videos

Why Safety Videos are the New Video Marketing for Airline Brands

Airline safety videos have come a long way in the past few years. Not only are they are being used as a medium to define and differentiate the airline brands from each other, but also as a golden video marketing tool to reach as many potential customers as possible.
video marketing instagram

12 Slides That Every Video Marketer Should Read Right Now

These days, there are so many stats around video content and viewer behavior that it takes a real expert to pull out the information most valuable to video marketing teams. We take a look at 12 of the most important slides from the brand new '2015 Internet Trends Report', and give you 3 good reasons why you should read them right now.
Mother's Day Video Marketing

More Love For Mother's Day Videos on Facebook Than YouTube

On YouTube, views for Mother's Day content has increased more than 123% since 2010, to just over 127 Million views in 2014. But in 2015, Facebook is crushing the competition, with 63 Million views since January 1st 2015, compared to 40 Million for YouTube.