Online Video Events and Conferences. ReelSEO coverage of internet video and multimedia web conferences and events. Streaming media conferences, OMMA, Adtech, online video platform summit, open video conference, and many other online video related conferences and events.
At the Search Engine Strategies conference a few weeks back, we had the pleasure of interviewing Bruce Clay. We asked Bruce about the importance of online video when it comes to organic and universal search ranking algorithms in Google. For those of you not in the search marketing industry, Bruce is sort of a “big kahuna.” He founded www.bruceclay.com back in 1996, before some of us even were on the internet, and his firm Bruce Clay, Inc. , is the is one of the top SEO and SEM firms in the world.
I recently covered the Brand, Trademark and Reputation Management session at the Search Engine Strategies San Jose conference. The panel featured a mix of one search engine, SEM solutions providers, and attorneys discussing how online video abuse is a growing problem for businesses, how we can do proper monitor and management, and when it may be necessary to “go legal.”
At SES San Jose 2009, I spoke with Greg Jarboe, President and Co-Founder of SEO-PR, about some common legal questions and issues with regard to online video. Greg talks about “IP extremism” – the increase of attorneys’ knee-jerk legal reactions – including cease-and-desist orders and sometimes lawsuits –to seeing any instance of their client’s owned video content being up on YouTube and everywhere on the web by others even if those uses clearly fall under legally protected fair use guidelines.
One of the highlights of the day-long track on Social Media & Video Strategies held in conjunction with Search Engine Strategies conference in San Jose, was a presentation by industry leader Nate Elliott, Principal Analyst, Forrester Research on the Groundswell, a book based on analysis by Forrester Research on how they look at social marketing. All too often marketers launch a Facebook, Twitter or YouTube account without a social media strategy which according to Forrester is a backwards approach.
At the Search Engine Strategies conference in San Jose last week, we captured some great interviews with industry leaders and conference speakers. The following is an interview with Matthew Liu, Product Manager for YouTube. Matt talks with us about best practices for optimizing videos that are published to youtube.
Listen to our podcast show where I interview Mark Robertson on ReelSEO’s media coverage of Search Engine Strategies San Jose 2009, and ClickZ’s Video and Social Media Strategies Forum, taking place August 11-13th. Mark will also be speaking at SES on Tuesday August 11th at 11:45-12:45 pm during the session titled, “The Next Wave for Online Video.” Listen as Mark and Grant riff about the state of online video for business today, and some of the recommended sessions and speakers that online video marketers should pay special attention to.
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Last week, I had the privledge of speaking along with Marcien Jenckes, Co-President of Grab Networks, in a free webinar produced by StreamingMedia.com around the topic of Video SEO. Dan Rayburn moderated the event which was titled, “The ‘Reel’ Story on Getting your Online Video Discovered.”
My focus was to provide a high-level overview of video search, video discovery along with a few definitions and tips for Video SEO. Marcien, from Grab Networks, then went into a bit more depth with regard to tactics that can be utilized to garner greater search engine visibility, in particular with regard to automated tactics for those with large video libraries. If you did not have the opportunity to view the webinar, there are a few options available to you.
Along with the fact that ReelSEO is prud to be an official media sponsor for SES San Jose 2009 and ClickZ’s Video and Social Media Strategies Forum, I am happy to announce that in addition, I will be speaking at SES on Tuesday at 11:45am-12:45pm during the session titled, “The Next Wave for Online Video.” The focus will be on the importance of optimizing for video search, speakers will discuss strategies and tactics, including keyword research, reputation enhancement, YouTube ranking and optimization, and special programs.
For years, email marketers were told it was impossible to include video in their outbound email campaigns. Those who tried often encountered ISP delivery blocks or rendering issues as ISP email administrators began clamping down on Javascript and Flash in email due to potential security issues. As a result, embedding video in email remained a pipe dream for email marketers.
ReelSEO is proud to be a media sponsor for this year’s ClickZ’s Social Media and Video Strategies forum at the Search Engine Strategies conference and expo in San Jose CA, happening next week on Tues, August 11th. But more than just sponsoring the event, we’ll be offering some valuable coverage both during and following the event. We hope to see you there.
I’m pleased to announce to the ReelSEO community the Online Video Platform Summit, a new two-day single track event held in conjuction with the annual Streaming Media West Conference and Exhibition on November 18-19th in San Jose, Calif. The Online Video Platform Summit was born from the success of this year’s Streaming Media East conference in New York City that had a record attendance of 3,733 attendees, up 5% from the 2008 total and the largest number in the Streaming Media conferences 11 year history.
I’m pleased to announce that I will be participating in an upcoming FREE Video SEO webinar produced by Streaming Media magazine and StreamingMedia.com. Dan Rayburn, EVP of Streaming Media, will be moderating the event and I’ll be presenting along with Marcien Jenckes, Co-President of Grab Networks. The webinar is titled, “The “Reel” Story on Getting your Online Video Discovered,” and will take place on Thursday July 30, 2009, at 11:00 am Pacific (2:00 PM Eastern).
