As 2009 unfolds, three things about online video become clear:
1.) With over 17 Billion monthly videos watched in the US alone (according to comScore) and steady month-over-month growth, video is here to stay.
2.) Video exhibits classic long-tail distribution — while YouTube remains the dominant player, video is rapidly moving from destination-sites to the rest of the web, and from Media and Entertainment into the enterprise, with millions of sites streaming video as the new mode of communication.
3.) The conversation is shifting from the technological aspects to the value aspects: not how to build a player or convert between formats but, rather, how to foster audience engagement, drive business values, increase collaboration, and monetize these billions of streams.