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Online Video: Video Analytics

Measuring Social Media Buzz with Video (how Obama beat McCain)

What are people saying about you, where are they saying it, how are they saying it (with text, video, images), is it positive or negative, and how should you act on it? A new “Prime Buzz” metric tool, created ...

Online video advertising performance rises during holidays, says Eyeblaster

Digital media advertising solutions provider Eyeblaster released its Analytics Bulletin showing the increased potency of online video during the month of December, including big surges in video ad start rates and average duration among consumers.

TubeMogul Aquires Illumenix for More In-depth Online Video Analytics

TubeMogul, the Web's most popular syndication and tracking service for online video, announced the acquisition of video metrics firm Illumenix today. TubeMogul is a service that provides online video producers a way to automatically syndicate their videos to over 20 video ...

Visible Measures Now Tracks Viral Reach for 100 Million Videos Across More Than 150 Video Sharing Sites

Visible Measures, the independent third-party measurement firm for Internet video advertisers, publishers and viral marketers, announced that their Viral Reach Database now contains tracking data on more than 100 million unique videos. The breadth and depth of this unique data ...

Online Video Viewing Up, Search Engines Continue to Dominate

Comscore, one of the leading agencies for Internet audience measurement, recently released its reports on video engagement for the month of July 2008.  Google Sites once again ranked as the top U.S. video property with more than 5 billion videos viewed ...

Interview with Ooyala’s Lead Video Analytics Engineer

Just today, Ooyala announced a complete overhaul and new release of their online video analytics platform, Backlot Analytics. Christophor Rick, one of ReelSEO's talented columnists, had some time to discuss this exciting new functionality with Ooyala's Lead Analytics Engineer, Venkat Jonnadula. ReelSEO: ...

Ooyala Launches New Online Video Analytics Suite for Backlot

As most of you know, ReelSEO.com proudly utilizes Ooyala for the majority of videos that we have released on our site (with many more to come in the future I hope). Since the launch of Backlot, Ooyala's video platform (March ...

TubeMogul Marketplace “Dating” Site For Online Video Producers, Advertisers

TubeMogul, the Web's most popular online video analytics firm, launched "TubeMogul Marketplace" today, a destination site aimed at connecting online video producers with advertisers, investors and others looking for opportunities in online video. "TubeMogul Marketplace" features profiles of Web shows, including ...

WebTrends Video Analytics Adds Behavioral Tracking

WebTrends, a leading provider of web analytics and online marketing solutions, has introduced an innovative method of online tracking that uncovers visitor patterns and trends related to web site video across all major media formats. Available exclusively in WebTrends Analytics, the ...

New Research - Most Popular Video Sites & Categories

Last week, Tubemogul released new research that proves the current dominance of Youtube and demonstrates that videos on Youtube receive more views on average than other video sites, regardless of category. The research also demonstrates that while this is ...