Video Advertising

Video advertising trends, tips and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

youtube paid media

Best Practices for Promoting Your YouTube Videos with Paid Media

The key to success on YouTube is not only producing great videos, but also to make sure that your target audience sees them. On this week's Creator's Tip, we discuss how you can do that through paid views using Google’s Adwords service. We take a look at some of the best practices you can use to optimize your content for paid advertising.
cheetos doritos vine video marketing

5 Best Branded Vines of the Week: 30th April 2014

The best Vines of the last 7 days include a trip around a full-blown fashion show in 6 seconds, a Doritos/Cheetos mash-up that's too hot even for T-Rex, the launch of Samsung's new Kzoom smartphone, and confirmation on how a handy new phone charger can save you from the world's most boring magazine.
ctr of mobile video ads

Late Night Best Time for Mobile Video Ad CTR, Completion Rate on Phones

Wondering when to place that mobile video ad? Is morning, afternoon or late night best for you? It totally depends on what you are looking for. Do you want more people to see the ad? More to watch the whole thing? Or are you looking for more clicks? Recent research shows the perfect daypart to put that mobile video ad in front of the audience you are looking for.
digital video advertising

Media Buyers See Big Value in Multi-Platform Advertising

Multi-platform advertising is a hit with agencies and marketers and many of them do spend and plan on spending more in cross-platform media buys. The NewFronts, now in their third year, are making their impact felt in video ad budgets..
digital transformation

Digital Transformation: What Has it Got to Do With Online Video?

Is YouTube the world’s second largest search engine or the world's second largest social media site? And what is Digital Transformation anyway? These, and other questions, will be addressed at the ÜberTube Brand Summit this week.
digital video ad spend 2014

Digital Video Ad Spend Creeping Up on TV, Marketing Budgets Shifting

The IAB was curious as to what agencies and marketers were doing with the ad budget in terms of TV and digital video. With the third year of the NewFronts upon us it seems like a good time to dive into the research. The trend? We all know the trend... TV is losing ground to digital video advertising. But is the money coming directly from the former's budget and into the latter's?
vine ebay

6 Best Branded Vines of the Week: 23rd April 2014

The best Vines of the last 7 days include a trip around San Francisco in a teeny little Ford Mustang, a Peeps/Carb overload from Dunkin Donuts, a handy DIY tip from Lowes, delivery van adventures from eBay, and a lesson in recycling from Hewlett-Packard.
Facebook_video

Facebook Video Plays Up 785% Year-over-year, Over-inflated Due to Auto-play?

785%!!! The bad effect on metrics that auto-play videos has is plainly visible in the latest Adobe Social Intelligence report where Facebook video plays shot into space on the back of their decision to allow autoplay videos and ads in news feeds and on the site. Now on to the really good data, like the perfect day to post video content on Facebook to get the most likes, shares and comments. Anyone have a guess? It's....just in the article so click through to find out.
target vine marketing

5 Best Branded Instagram Videos of the Week: 19th April 2014

That classic little car, the Mini, shows off its seductive side, Target and M&S go Easter mad, Oreo get inventive, and Tiffany tempts us with a very lovely piece of jewelry. Welcome to the best Instagram Videos of the past 7 days.
youtube preferred channels

YouTube's 'Preferred Channels' List Revealed With No Great Surprises

For those who've been following the latest news on Google's 'Preferred Program' for Advertisers, the list of 'Preferred YouTube Channels' has been revealed, and there's no real surprises. Most of the big names are included such as VICE, Buzzfeed, The Young Turks, iJustine and PewDiePie.