Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
Reporting on the ROI of YouTube video advertising is about to get a little easier for brands and marketers as Google is implementing a new ‘Video Campaigns’ report in Google Analytics for its TrueView advertising campaigns. Indirect traffic will also be taken into consideration when it comes to tracking conversions.
Tumblr has succeeded in wooing TV to its platform, or at least Viacom. The plan it seems is to co-brand campaigns that tie to specific shows on their channels like MTV and Comedy Central. If it works and begins to grow in reach it might be a whole new way for TV to use social media.
The most viewed YouTube video ad in Brazil in February featured a Brazilian rock legend, dead some 23 years, and his time-travelling journey back to ancient times to explain the internet, and the technology surrounding it. Sounds an unlikely premise for a viral hit, but nearly 12 million people tuned into watch it last month.
Taco Bell shows off its new breakfast menu, ToyotaUSA takes us on a daydream, Peanuts launch their new movie, and Oreo cookies celebrate St Patrick’s Day. Watch these, and other best Instagram videos of the past 7 days
In this week’s Creator’s Tip, we give you 6 great tips to help you write very effective, attention-grabbing YouTube ads. A really catchy headline will get people to read your ad and entice them to click through to your content.
The best Vines of the last 7 days include Taco Bell and the debut of its hugely-anticipated WaffleTaco, Samsung with its St Patrick’s Day inspired game, Meow Mix with its take on Kickstarter for cats, and 3D printers and the hope they are bringing to children caught up in the war in Sudan.
Videology took a look at four big campaigns they assisted with last year that all wanted to add digital video to their ad spends in order to achieve specific goals. In the end it runs down the accomplishments and obstacles of each. Overall, an interesting read and maybe a place to start when you are planning that next ad campaign.
As it’s the 17th of March, and we’re all a bit Irish on St. Patrick’s Day, let’s raise a glass of Guinness and watch ten of their very best social videos. The ten we’ve chosen have a remarkable knack for telling stirring tales of inspiration, dedication, ingenuity, and effort.
A great viral video marketing campaign can reach audiences all over the world – as long as they have access to the internet. Sites like YouTube, Facebook and Twitter mean that a video can make an impact in many an overseas market. Let’s take a look at the big viral hits in Spain in 2013.
Video ads are on Facebook – have you seen the auto-playing, muted video ads yet? Here’s a quick run down of what Facebook video ads are going to be about with their enlisted help Ace Metrix and Publicis Omnicom Group to make sure the ads aren’t utter rubbish and the right kind of client is enticed. The kind with deep pockets as ads run for a rumored $1-2.5M per slot.