Video Advertising

Video advertising trends, tips and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

Metamorfose Ambulante - Vivo Samsung video ad

Most Viewed YouTube Ads In Brazil February 2014

The most viewed YouTube video ad in Brazil in February featured a Brazilian rock legend, dead some 23 years, and his time-travelling journey back to ancient times to explain the internet, and the technology surrounding it. Sounds an unlikely premise for a viral hit, but nearly 12 million people tuned into watch it last month.
snoopygrams instagram video

7 Best Branded Instagram Videos of the Week: 20th March 2014

Taco Bell shows off its new breakfast menu, ToyotaUSA takes us on a daydream, Peanuts launch their new movie, and Oreo cookies celebrate St Patrick's Day. Watch these, and other best Instagram videos of the past 7 days
Creators Tip 134 - How to write attention-getting ads for YouTube

How To Write Attention Grabbing YouTube Ads

In this week's Creator's Tip, we give you 6 great tips to help you write very effective, attention-grabbing YouTube ads. A really catchy headline will get people to read your ad and entice them to click through to your content.
best branded vine taco bell

5 Best Branded Vines of the Week: 19th March 2014

The best Vines of the last 7 days include Taco Bell and the debut of its hugely-anticipated WaffleTaco, Samsung with its St Patrick's Day inspired game, Meow Mix with its take on Kickstarter for cats, and 3D printers and the hope they are bringing to children caught up in the war in Sudan.
cross screen advertising

Cross Screen Digital Video Advertising Gets Best Results [Report]

Videology took a look at four big campaigns they assisted with last year that all wanted to add digital video to their ad spends in order to achieve specific goals. In the end it runs down the accomplishments and obstacles of each. Overall, an interesting read and maybe a place to start when you are planning that next ad campaign.
viral video spain

Spain: International Video Campaigns Most Successful in 2013

A great viral video marketing campaign can reach audiences all over the world - as long as they have access to the internet. Sites like YouTube, Facebook and Twitter mean that a video can make an impact in many an overseas market. Let's take a look at the big viral hits in Spain in 2013.
facebook video ads

Facebook Launches Video Ads TODAY!

Video ads are on Facebook - have you seen the auto-playing, muted video ads yet? Here's a quick run down of what Facebook video ads are going to be about with their enlisted help Ace Metrix and Publicis Omnicom Group to make sure the ads aren't utter rubbish and the right kind of client is enticed. The kind with deep pockets as ads run for a rumored $1-2.5M per slot.
first kiss viral video ad

‘First Kiss’ Goes Super Viral, Revealed as Branded Video Ad

'First Kiss' has generated 27 million views in just a couple of days but how many viewers would have taken the time to watch it had they known in advance that it was in fact a video ad for a clothing company? Admittedly, a brilliant, highly-shareable one, but an ad all the same.
Safety in Paradise  airnewzealand viral video ad

Maseratis and Crazy Zombies: Top YouTube Ads For February 2014

It may be out of the reach of many, but a spot for the new Maserati Ghibli topped the most watched video ad on YouTube last month, followed closely by the 2014 Super Bowl ad from Chrysler, which featured everyone's favorite folkie Bob Dylan.
video ad metrics

IAB Refines Digital Video In-Stream Ad Metric Definitions

Since brands, agencies and marketers aren't digital video ad gurus the IAB figured they needed a set of documents to help them understand all that mumbo jumbo we video ad nerds were talking about. Today, they updated the Digital Video In-Stream Ad Metric Definitions and we cover the changes.
P&G Thank You Mom Tough Love

The Most Shared Video Ads of the 2014 Sochi Olympics

As the Winter Olympics end, we check out the brands who released video ads during the Sochi Games, and confirm which advertisers are currently at the top of the podium and which are falling flat on their faces on the ice. From official sponsors to brands just looking to hijack one of the biggest sporting events in the calendar.