Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
AOL is the top Video Ad property in the U.S., serving 4.3 billion video ads in December 2013 to 55.6% of online Americans. It's also the #3 Video Content property after Google and Facebook, so does that make it YouTube's only serious rival?
Proctor and Gamble's new worldwide feelgood ad campaign has gone viral, just in time for the 2014 Winter Olympics, where they are also setting up a base to support the families of Olympians in Sochi. But it's moms who really get the special treatment in “Pick Them Back Up”.
Online Behavioral Advertising (OBA) is fast becoming one of the standard industry practices for tracking visitor behavior so the right video and display ads can be served. But there's a fine line between understanding your audience and creeping them out.
Old Spice are the masters of the funny commercial and their latest, featuring some incredibly creepy moms, are already going viral. They are weird, distinctive, very memorable and will frighten the life out of teenage boys.
T-commerce will be making its Super Bowl 2014 debut in February, and eligible viewers with the right kind of TV set are going to be able to purchase items from the H&M/David Beckham Bodywear collection directly via their TV remote as the ad plays.
The Winter Olympics, the FIFA World Cup and the US Midterm Elections will all have a significant impact on U.S. video advertising spend in 2014. But will the purchase of video ad units exceed even the most optimistic forecasts? We think so.
OTT and VoD subscription service Hulu has released figures that confirm the company will reach $1 billion in revenue in 2013. We take a look at the math to see where that revenue might be coming from and how much it costs to place an ad on the Hulu platform.
Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.
Pre-Roll ads. Can't live with them, can't watch a video without them. We've seen quite a few brands play about with the format and now Burger join in the hatred with you, albeit with 64 of their very own.
2014 Super Bowl ad slots have cost each advertiser $4 million but is that enough to guarantee brand success for their 30 second ad? There's so, so much more that needs to be considered to make a campaign go viral.
Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That's around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.
The cable industry has been facing some real challenges over the past few years, the least of which is cord cutting. Now Comcast must be feeling the sting of all those lost subscribers because they're starting to dream up new ways to monetize content via more video advertising.
Van Damme and his splits, Jingly Boxer Shorts and a Christmassy Bear and a Hare all won a place at the top of the 20 most shared, branded video ads during November 2013. Amazingly, GEICO's 'Hump Day' is still holding strong after nearly 7 months in the charts.
50% of the US online population play games on their mobile devices, and ads on those games attract a click through rate (CTR) of, minimum, 1.5% globally. That's around 10 times higher CTR than display ads which spells out a big opportunity for brands.
In our 2013 Online Video Marketing Survey and Business Trends Report, YouTube and Google rank as the most often cited place for purchasing paid video ads, but only a third of video marketers are investing in in-stream video advertising.