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With around 10 weeks to go until the 2014 World Cup in Brazil, Pepsi has begun the first challenge on official sponsor Coca Cola, with a new interactive video ad that puts the viewer in control. The ad doesn’t mention the World Cup though, because Pepsi isn’t an official sponsor.
Save The Children, Chanel, Coco-Cola, Pepsi, and Samsung all made the list of brands whose video ads were the most shared across Facebook, Twitter and the blogosphere in March 2014. However, it’s a relatively unknown fashion brand that takes the number one spot with its video about strangers kissing.
YouTube has already released a comprehensive Playbook for Creators and Advertisers, and now brands get their own special guide to optimizing, advertising, content marketing and publishing on the site. YouTube rarely gives such clear advice regarding best practice so this is one to take notice of.
Yahoo is rumored to be interested in purchasing NDN to expand its burgeoning online video initiative. That would give them a massive library of content and some expanded ad inventory, but if they are going to try and compete with Google and YouTube they are missing a couple vital pieces to that puzzle. What are those pieces you ask? Find out within!
To the surprise of absolutely no-one, that ‘First Kiss’ video, the one that 74 million of us watched last month, was also the most shared video ad across Facebook, Twitter and the blogosphere. Video ads for phones, charities, animals, and cars also did very well too.
With Yahoo rumored to be launching its own YouTube-like service in the coming months, a platform that could lure top talent away from YouTube with the promise of more ad revenue, Google is going to make a number of changes to the way it sell ads.
Let’s get our crystal ball out and predict the videos that could go viral in the next 7 days. Do It For Denmark! which aims to boost the falling birth rate of that country by encouraging Danes to have as much sex as they can on holiday, looks like it may be a clear winner.
Last year generated over 40% of all branded video views since the beginning of 2009. It took, on average, 2 million views just to make the top ten list each week and more campaigns topped 1 million views than ever before. Read all about how 2013 was The Year of the Branded Video Explosion.
Errors, time-outs, no ads playing all mean lost revenue for publishers. Is it any wonder that some may not be interested in joining programmatic video ad marketplaces? Now one company aims to eradicate those reasons by giving publishers error reporting with what happened and how it affects them so they can remedy it. Cool stuff no?
We now have an idea of the video ad CPM pecking order… but we’re not going to spill it here because that defeats the purpose of this excerpt. This new report does do one thing, supports our hypothetical Hulu average CPM math back in December… Want the specifics? Then you need to read on Reel Believers! You may just be amazed.