Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
Video advertising services provider Brightroll has implemented guidelines that set the standards for programmatic buying of digital video advertising. The aim is to ensure trust between video advertising buyers and sellers and it's a significant move for the company.
YouTube appear to be rolling out a version of their video masthead ad format to mobile devices. However, instead of the usual banner design, viewers to the "What to Watch" section of the app, will see an ad that looks like an a regular video tagged with an 'Ad' identifier.
We've already seen how Nextiva is producing personalized customer service videos to reach out to their clients, now we take a look at how they are using YouTube advertising to generate new business leads and build brand visibility.
Millennials are the most internet savvy generation yet and if you want to reach them through advertising then you better make sure you are using mobile video ads via smartphones. Also ads in apps were more effective amongst Millennials than ads in streaming video.
The advertising industry has finally embraced the power of online video and will be investing heavily in 2014, but what does that mean for web publishers? We give you the insights into three different approaches to video advertising and what it takes to win with each
Incorporating video within your marketing emails has never been easier. The technology has advanced to make implementation a very simple process that any company can employ. You can even use a smartphone to record your clips!
A coffee shop prank, a table full of healthy Halloween treats, a girl that poops and a fireman saving a kitten all won a place at the top of the 20 most shared, branded video ads during October 2013. Amazingly, 'Dumb Ways To Die' is still holding strong after nearly a year in the charts.
Brands and agencies are more inclined than ever to throw their advertising budgets at online video advertising. 7 out of 10 marketing agencies are investing in mobile video ads on behalf of their clients and 43% of brands are using mobile videos to promote their products and services.
For the first time ever, AOL have overtaken Google as the number one video ad property, according to the new online video rankings report from comScore. AOL served up 3.7 billion ad impressions last month, which is the largest number by a single property ever recorded by comScore Video Metrix.
HTML5 is widely considered to be the new standard for rich content and video advertising because of its advantages over Flash but there is still a long way to go in terms of mass adoption. With little incentive for publishers to change, Google themselves have addressed the barriers surrounding the new mark up language.