Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
It may be out of the reach of many, but a spot for the new Maserati Ghibli topped the most watched video ad on YouTube last month, followed closely by the 2014 Super Bowl ad from Chrysler, which featured everyone's favorite folkie Bob Dylan.
Since brands, agencies and marketers aren't digital video ad gurus the IAB figured they needed a set of documents to help them understand all that mumbo jumbo we video ad nerds were talking about. Today, they updated the Digital Video In-Stream Ad Metric Definitions and we cover the changes.
As the Winter Olympics end, we check out the brands who released video ads during the Sochi Games, and confirm which advertisers are currently at the top of the podium and which are falling flat on their faces on the ice. From official sponsors to brands just looking to hijack one of the biggest sporting events in the calendar.
YuMe hooked up with Frank N. Magid Associates and Razorfish and took a look at connected TV ad experiences. From the collaboration came a set of best practices to make sure that your users and content viewers are getting the best experience they can. This ...
In our pick of the best videos of the week we learn that hoverboards are completely fake but we still want one anyway, marijuana advertising goes mainstream and Kevin Spacey was born to play Keyboard Cat. WElcome to Fun Video Friday.
If BrandAds research results are any indication, not all ads run during the Oscars ceremony are created equal. In fact, some are abundantly better at swaying opinion in terms of purchase likelihood than others are. While American Express soared with over 60% uplift, Snickers saw just a meager 8%.
New full screen, auto-play video ads could be coming to an iPhone or iPad near you soon. The iAds will be music to the ears of advertisers who, currently, can only deliver clickable mobile banners for their video to play on Apple mobile devices.
Budweiser, Coco-Cola, Go Pro, and Schwarzkopf all made the list of brands whose video ads were the most shared across Facebook, Twitter and the blogosphere in February 2014. It's no surprise that 'Puppy Love' was the most popular single ad for Budweiser, marking its second month in a row in the chart.
FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.
Budweiser's Puppy Love trampled all over the competition to take the #1 most shared video ad for February 2014. But video ads featuring human flea collars, cats singing classic 80's hits, and Germans smoking sausages, all did extremely well too.
Google is caving in to pressure over its internal metrics and allowing comScore to integrate directly into another product. This time, it's DoubleClick getting some TV-like metrics as well as some brand lift surveys and measurement, all in real-time. This could ultimately allow for broad spectrum, cross-platform, cross-media programmatic buying thanks to comparable metrics in one interface.
Susan Wojcicki will face several strategic challenges as the head of YouTube. She'll need to figure out how to significantly increase the number of advertisers who are using TrueView in-stream ads as well as dramatically increase the amount of money they spend on YouTube.
Amazon has teamed up with FreeWheel to begin ramping up video advertising at the world's largest eCommerce site. The possibilities are mind-boggling when you think about the amount of behavior data they probably have stored on shoppers.
Yahoo! reports that 22% of people find pre-roll video ads acceptable. But is that an acceptable number based on the research? Half of the same audience also believes that ads should be more interactive, more relevant and that they should be given a choice in the ads they see.
Volkswagen top the list of the most shared Super Bowl ads of all time, ahead of Budweiser, Universal Pictures and Doritos. Soft drink giants Pepsi and Coca-Cola don't make the top ten, and now Pepsi are taking a different approach for the 2014 big game.