Video Advertising Trends & Tips

Video advertising trends, tips and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

Chevrolet Top Car Brand for Social Video Engagement in U.S., Mercedes Take Global Title

Chevrolet Top Car Brand for Social Video Engagement in U.S., Mercedes Take Global Title

Chevrolet is the leading brand in the U.S. when it comes to online video advertising engagement, but it only made 4th position in the global chart of auto brands whose content is shared extensively across Facebook and Twitter. Mercedes-Benz take the top spot for that metric.

YouTube Turns to TV Advertising to Promote Top Video Creators

YouTube Turns to TV Advertising to Promote Top Video Creators

YouTube will be running television advertising spots to promote three of its major creators from next week. It's the first time that the site has purchased TV commercials to boost individual creators and channels. Video and banner ads will also run on Google-owned web properties as well as off-line.

Pepsi Scores First Goal Against Coca-Cola In World Cup Video Ad Games

Pepsi Scores First Goal Against Coca Cola In World Cup Video Ad Games

With around 10 weeks to go until the 2014 World Cup in Brazil, Pepsi has begun the first challenge on official sponsor Coca Cola, with a new interactive video ad that puts the viewer in control. The ad doesn't mention the World Cup though, because Pepsi isn't an official sponsor.

Videos Ads: Top Shared Global Brands of March 2014

Videos Ads: Top Shared Global Brands of March 2014

Save The Children, Chanel, Coco-Cola, Pepsi, and Samsung all made the list of brands whose video ads were the most shared across Facebook, Twitter and the blogosphere in March 2014. However, it's a relatively unknown fashion brand that takes the number one spot with its video about strangers kissing.

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube has already released a comprehensive Playbook for Creators and Advertisers, and now brands get their own special guide to optimizing, advertising, content marketing and publishing on the site. YouTube rarely gives such clear advice regarding best practice so this is one to take notice of.

Yahoo Looking to Acquire NDN, Compete with YouTube?

Yahoo Looking to Acquire NDN, Compete with YouTube?

Yahoo is rumored to be interested in purchasing NDN to expand its burgeoning online video initiative. That would give them a massive library of content and some expanded ad inventory, but if they are going to try and compete with Google and YouTube they are missing a couple vital pieces to that puzzle. What are those pieces you ask? Find out within!

The Top 20 Most Shared Online Video Ads For March 2014

The Top 20 Most Shared Online Video Ads For March 2014

To the surprise of absolutely no-one, that 'First Kiss' video, the one that 74 million of us watched last month, was also the most shared video ad across Facebook, Twitter and the blogosphere. Video ads for phones, charities, animals, and cars also did very well too.

YouTube to Advertisers: Commit to Us and We'll Guarantee the Views

YouTube to Advertisers: Commit to Us and Well Guarantee the Views

With Yahoo rumored to be launching its own YouTube-like service in the coming months, a platform that could lure top talent away from YouTube with the promise of more ad revenue, Google is going to make a number of changes to the way it sell ads.

Viral Video Predictions Of The Week: Sex, Shakira and Sherlock Holmes

Viral Video Predictions Of The Week: Sex, Shakira and Sherlock Holmes

Let's get our crystal ball out and predict the videos that could go viral in the next 7 days. Do It For Denmark! which aims to boost the falling birth rate of that country by encouraging Danes to have as much sex as they can on holiday, looks like it may be a clear winner.

2013 - The Year of the Branded Video Explosion

2013   The Year of the Branded Video Explosion

Last year generated over 40% of all branded video views since the beginning of 2009. It took, on average, 2 million views just to make the top ten list each week and more campaigns topped 1 million views than ever before. Read all about how 2013 was The Year of the Branded Video Explosion.

SpotXChange Offers Error Reports to Maximize Publisher Monetization

SpotXChange Offers Error Reports to Maximize Publisher Monetization

Errors, time-outs, no ads playing all mean lost revenue for publishers. Is it any wonder that some may not be interested in joining programmatic video ad marketplaces? Now one company aims to eradicate those reasons by giving publishers error reporting with what happened and how it affects them so they can remedy it. Cool stuff no?

In-stream Online Video Ad CPM Higher than Cable Prime Time?

In stream Online Video Ad CPM Higher than Cable Prime Time?

We now have an idea of the video ad CPM pecking order... but we're not going to spill it here because that defeats the purpose of this excerpt. This new report does do one thing, supports our hypothetical Hulu average CPM math back in December... Want the specifics? Then you need to read on Reel Believers! You may just be amazed.

Microsoft Readies Video Ad Army to Battle Google

Microsoft Readies Video Ad Army to Battle Google

The battle of the four color logos is ready to blast through into online video as Microsoft readies a new video ad network featuring programmatic buying and a large third-party set of brand-safe sites. They're starting out in the UK at first but who knows what could happen as they try to take on Google and vie for a foothold in the massively growing video ad market.

Deux, C'est Mieux! French Video Ad Companies Ebuzzing and Teads to Merge

Deux, Cest Mieux! French Video Ad Companies Ebuzzing and Teads to Merge

Two of the leading names in online video advertising are due to merge, creating a new company that aims to become one of the biggest global players in the video advertising space. Ebuzzing and Teads, both French based, offer online video solutions to both publishers and advertisers and their merger promises more, much needed, inventory.

TrueView Video Ad Campaign Reports Coming to Google Analytics

TrueView Video Ad Campaign Reports Coming to Google Analytics

Reporting on the ROI of YouTube video advertising is about to get a little easier for brands and marketers as Google is implementing a new 'Video Campaigns' report in Google Analytics for its TrueView advertising campaigns. Indirect traffic will also be taken into consideration when it comes to tracking conversions.