Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
Early in the year I had an article series (2011 Video Advertising Trends Part I and Part II) with some big names online video ads looking to the future. Tod Sacerdoti (sup Tod) from Brightroll said it would be mobile, Iggy Fanlo of AdBrite believed real-time bidding was the future. Well today, they're both right ...
With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call "Select YouTube Partners" (see table below). What that sounds like to me is that they are NOT including all of the top partners, just a select few.
Man when I heard Ogilvy, yeah, that Ogilvy, had an all new online video offering they were dealing out to their clients, I said "Self, we need to talk with them and find out what that's all about!" The other half of me, whose task it is to answer such statements, agreed, and so I ...
Some time back there was a report that had an obvious conclusion, pairing your video ads with similar premium content generally means better overall performance. Well, Affine has a system that pretty much allows you to do that and TubeMogul has jumped on with them. So now, through TubeMogul, you should be better able to ...
Engagement is a key factor in online video advertising and Auditude and Innovid have teamed up to give you some extra punch in that regard. On the one hand, Auditude is all about video advertising and monetizing online premium video content. Meanwhile, Innovid is all about high-impact pre-roll technologies. Combined, they create a might force ...
TidalTV, which is a large online video advertising network, has come out with a new whitepaper,Video's Great CTR Debate which talks about varying CTR by sector, age, content, daypart and geography. They say that only by applying all of these various factors will you be able to get a true idea of your campaign effectiveness. ...
Visible Measures has released their Q2 2011 report on choice-based video performance, and the results are pretty interesting, even while they're not all that surprising. Audiences are choosing to watch online video advertisements more than ever before--as much as 600 million times in Q2, which is up 15% from the previous year.
SpotXchange, our friends with Otto the auto-optimizer, are expanding their offerings once again. This time they've gotten on the cost-per-view bandwagon and are launching the new format with a bit of hoopla. My major concern is, how can the industry launch a 'cost-per-view' ad format...when much of them can't even agree on what actually constitutes a ...
Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also avail of methods to guide post-view user action.
I love when YouTube advertising content gets interactive. Granted, it's usually a large brand with deep pockets commissioning interactive videos, and not yet something the average amateur filmmaker can accomplish on their own, but they offer a glimpse of what online video's future might look like. Google has done this sort of thing before, with ...
Video advertising is evolving all the time, making it hard for many of us to keep up with the new programs, formats, and systems. A lot of businesses just don't realize how many options they have. So when I receive a link that tells me all about how I an do video advertising with Google, ...
VideoNuze has a good piece today about online video pre-roll ads and user behavior. Summarizing two separate reports--one from YouTube & Scripps and another from AdoTube, a video ad technology company--the conclusion is that nearly 50% of viewers watch online video pre-roll ads all the way to the end, even when they're given the option ...
Google seems to have a little bit of an obsession with pop stars lately. After years of ads that were celebrity-endorsement-free, the search company appears to have done an about face on the marketing approach. Last month, they teamed up with Lady Gaga in an ad designed to show off all the ways the Chrome ...
In a recent exercise, TubeMogul followed a hunch about pre-roll videos and discovered something shocking: an alarmingly high number of sites their clients' videos were playing on had imitation pre-roll ads. The fake pre-roll ads auto-play, and often appear as page-overlays, forcing the viewer to watch a "pre-roll" ad they never intended to see.
There's a movement afoot. You might not have noticed it, because it's been gradual. But more and more brands are turning their backs on traditional video commercials, opting instead for social video marketing. Often, this includes the creation of original branded web series content designed to draw the viewer in, create conversations around the brand, ...
