Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
Wondering when to place that mobile video ad? Is morning, afternoon or late night best for you? It totally depends on what you are looking for. Do you want more people to see the ad? More to watch the whole thing? Or are you looking for more clicks? Recent research shows the perfect daypart to put that mobile video ad in front of the audience you are looking for.
Multi-platform advertising is a hit with agencies and marketers and many of them do spend and plan on spending more in cross-platform media buys. The NewFronts, now in their third year, are making their impact felt in video ad budgets..
Is YouTube the world’s second largest search engine or the world's second largest social media site? And what is Digital Transformation anyway? These, and other questions, will be addressed at the ÜberTube Brand Summit this week.
The IAB was curious as to what agencies and marketers were doing with the ad budget in terms of TV and digital video. With the third year of the NewFronts upon us it seems like a good time to dive into the research. The trend? We all know the trend... TV is losing ground to digital video advertising. But is the money coming directly from the former's budget and into the latter's?
The best Vines of the last 7 days include a trip around San Francisco in a teeny little Ford Mustang, a Peeps/Carb overload from Dunkin Donuts, a handy DIY tip from Lowes, delivery van adventures from eBay, and a lesson in recycling from Hewlett-Packard.
785%!!! The bad effect on metrics that auto-play videos has is plainly visible in the latest Adobe Social Intelligence report where Facebook video plays shot into space on the back of their decision to allow autoplay videos and ads in news feeds and on the site. Now on to the really good data, like the perfect day to post video content on Facebook to get the most likes, shares and comments. Anyone have a guess? It's....just in the article so click through to find out.
That classic little car, the Mini, shows off its seductive side, Target and M&S go Easter mad, Oreo get inventive, and Tiffany tempts us with a very lovely piece of jewelry. Welcome to the best Instagram Videos of the past 7 days.
For those who've been following the latest news on Google's 'Preferred Program' for Advertisers, the list of 'Preferred YouTube Channels' has been revealed, and there's no real surprises. Most of the big names are included such as VICE, Buzzfeed, The Young Turks, iJustine and PewDiePie.
The best Vines of the last 7 days include the new Samsung Galaxy S5 terrorizing London (in a good way), Home Depot gearing up for the start of the DIY season, Children in Need at the London marathon, and Marmite taking on Vegemite in the battle of the salty yeast spreads.
Samsung take the first and third spots for the most viewed video ads on YouTube in Brazil last month. A trailer for the Galaxy S5 proved the most popular among viewers, with a promo for Gear 2 coming just behind. Durex take the #2 spot with their plea to #TurnOfftoTurnOn for Earth Hour.
Ben & Jerry's captures the joy of its 'Free Cone Day', James Franco smolders around town in Gucci sunglasses, Starbucks gets lost in a cup of tea, and the Mini shows off its dance moves. These and other best Instagram Videos of the past 7 days.
'First Kiss' has been one of the biggest viral video successes of the year so far generating 77.8 million views, 1,392,296 Facebook shares, and 68,740 Twitter shares in just 31 days. It's set to be among the top viewed, and shared video ads of 2014 and has been a phenomenal success for the brand in terms of sales and website traffic. We talked to WREN about the video and the impact it's had.
Digital was once prophesied to be the death of TV with all ad dollars pouring out of TV and into online video. It was video killed the radio star all over again, except, it hasn't. In fact, there's now a major synergy between TV content and digital video content which we have an inside glimpse into now thanks to Think with Google.
A video that shows the devastation of daily life for children in a war-zone was the most viewed YouTube ad in the U.S. last month, with over 28 million views. The fact that it was set in the UK, rather than Syria or The Sudan jolted a lot of viewers and generated many shares across social networks.
The best Vines of the last 7 days include Oreo with its nod to the return of 'Game of Thrones', Samsung with a much-needed fortune cookie fix, Spotify with a plea to tell us how music makes us feel, and two charities who are using the platform to promote important campaigns.