Video Advertising

Video advertising trends, tips and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

YouTube Valued at $40 Billion, Worth More Than Twitter [Report]

YouTube Valued at $40 Billion, Worth More Than Twitter [Report]

A new report claims that YouTube could be worth up to $40 billion for its parent company Google, itself valued at around $400 billion. YouTube is also on course to grow from $5.9 billion in video ad sales this year to $8.9 billion in 2016.
Does Video Have the Power to Change Midterm Election Results? YuMe survey 260x170

Does Video Have the Power to Change Midterm Election Results?

The midterm elections in the United States are coming up Nov. 4, 2014. During these elections, 33 of the 100 seats in the United States Senate will be contested along with all 435 seats in the United States House of Representatives. Plus, elections will be held for governor in 36 states. We ask, does video have the power to change election outcomes this fall?
YouTube Advertising for Orbit vs. Trident: Its a Lot to Chew On orbit trident brand vs brand 260x169

YouTube Advertising for Orbit vs. Trident: It's a Lot to Chew On

Paid views are often a vital part of video promotion, but brands are often missing the level of engagement that strategy brings. In fact, many brands don't actually know how many of their views are from organic means (their "owned" media), and how many are due to video promotion via TrueView and other paid avenues. We take a look at two brands on YouTube and how they are faring.
Unruly Rolls Out Nielsen OCR for Video Advertisers, Marketers  video view metrics neilsen unruly 260x170

Unruly Rolls Out Nielsen OCR for Video Advertisers, Marketers

Three-quarters of video views happen outside of YouTube, so it's vital that publishers and advertisers have the data available to measure reach, share, and performance. Nielsen Online Campaign Ratings provides clients with those metrics, and they have partnered with Unruly to help advertisers deliver greater efficiency.
Why Monopoly and YouTube Have More in Common Than You Think YouTube opoly 260x170

Why Monopoly and YouTube Have More in Common Than You Think

YouTube is the most powerful medium for brand marketing that exists today, so why do so many businesses and organizations screw it up? We take a look at why YouTube and Monopoly have more in common than you might think, and why a winning strategy will get you all the way on both.
Shakira’s and Activias ‘La La La’ Now Most Shared Video Ad Ever shakira activa world cup ad 260x170

Shakira’s and Activia's ‘La La La’ Now Most Shared Video Ad Ever

An ad for Danone’s Activia yoghurt starring Colombian pop princess Shakira has become the most shared ad of all time. The three-and-a-half minute music video – “La La La (Brazil 2014)”, released in partnership with the World Food Programme - has overtaken Volkswagen’s Super Bowl commercial “The Force”, which has held the number one position since February 2011.
Crime Fighting Video Advertising Fraud Spy vs Spy 260x170

Crime Fighting Video Advertising Fraud

If you run a digital business today, you are also inadvertently in the crime fighting business. Video ad fraud is a real and ongoing issue in the ad tech community. YuMe CEO Jayant Kadambi offers four points that digital video ad companies should all be driving home to combat the issue.
Social Video Lessons Every Marketer Should Learn from the World Cup Unruly 1 260x170

Social Video Lessons Every Marketer Should Learn from the World Cup

The World Cup was arguably the biggest marketing event of all time. But which brands triumphed? What kind of content attracted the most shares? Were there any themes? And what were the sharing patterns? We take a look at some of the social video lessons that every marketer can learn from the tournament.
Celebrate Independence Day with a Video Break and a Tea Party tea viral videos 251x170

Celebrate Independence Day with a Video Break and a Tea Party

The 4th July celebrates independence from the Brits, and Unruly is joining in the fun by confirming the 100 most shared tea-themed videos of all time, It has also released an infographic featuring 10 famous - but hidden - internet memes in the Boston Tea Party scene. Can you find them all? Not to boast but we got all ten :-)
Did YouTubes Own Advertising Campaign Pay Off For the Site? YouTube MarketingCampaign 260x170

Did YouTube's Own Advertising Campaign Pay Off For the Site?

Earlier this year, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad campaign were Michelle Phan, Bethany Mota, and Rosanna Pansino. So, how did it work out?
56% Of Viewers Ignore Online Video Ads, 20% Will Watch Every Time  digital video advertising 260x170

56% Of Viewers Ignore Online Video Ads, 20% Will Watch Every Time

A new report states that 56% of viewers skip video ads most of the time. More encouraging news comes in the form of 20% of respondents confirming that they are prepared to sit through video ads, and 24% of those questioned indicating that great video ad content will make them stick around until the very end.
Weve Already Watched 1.2 Billion Minutes of World Cup Ads On YouTube shakira activa world cup ad 260x170

We've Already Watched 1.2 Billion Minutes of World Cup Ads On YouTube

New stats from YouTube confirm that users have already watched 4x more 2014 World Cups ads than 2014 Super Bowl ads. That’s more time spent watching ads than if you watched every World Cup game in history! Ads by Activia (with the help of Shakira), Nike, and Samsung Mobile are grabbing most of the attention.
Own Goal? Fan made Coca Cola Videos Score Over Branded World Cup Ads Coca Cola 260x170

Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup Ads

On YouTube, brand videos site side-by-side with user-generated, or fan-made videos. These independent creators may choose to make videos supportive of the brand, or they may act as detractors. Coca-Cola has a very active World Cup ad campaign running on YouTube, but one fan-made video is catching all the views. And the brand aren't responding to this particular meme.
8 Best Instagram Videos of the Week: 17th June 2014   instagram videos 260x170

8 Best Instagram Videos of the Week: 17th June 2014

Cornetto tempts us with its ice cream products for the coming hot summer, Monster Energy creates a brand new flavor just for Valentino Rossi, Samsung announces the new TabS, we get a history lesson about the U.S. soccer team jersey, and Lego goes crossword mad. These, and other, best Instagram videos of the week.