Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
TubeMogul has released a new report today on the performance of real time bidding on video ads. Specifically, TubeMogul wanted to find out if real time bidding actually produced the brand lift suspected, or if it was all just a bunch of hot air. The results? Brands are, indeed, seeing considerable lift from video advertising ...
I sat down and chatted with Scot McLernon (sorry for the surname error Scot), Chief Revenue Officer with YuMe, about the new list of options they've recently made available for online video advertisers. The new YuMe Ads include three distinct category ad offerings with interactivity and standardized cross-platform compatibility and show off a little innovation.
I sat down with Mike Sullivan, the CEO and Co-Founder of Affine and we talked about what they do, why it's cool, and how the integration with LiveRail will be simply awesome for pretty much everyone. The new deal with LiveRail gives Affine /afajn/ access to a ton of new content to analyze.
Mobile video ads, ad choice, real-time bidding and interactive video ads on mobile? It's like, my visions of the future have come to pass! Tap your toes for Tapjoy, they seem to be on the verge of something as epic as that peanut butter and chocolate collision.
Something happened on the Global Ads Chart in September that has not happened in 26 months. Since being launched way back in July 2, 2009, Evian’s record-breaking Roller Babies ad has been a permanent fixture in the top 20 most shared commercials. That is until now. After 104 consecutive weeks at the top, last month finally saw ...
SpotXchange is the first video ad network to ramp up integration of directly-served behaviorally targeted in-stream video ad campaigns in its network with the Digital Advertising Alliance's (DAA) Advertising Option Icon, a notice to consumers to provide more transparency and control over the collection and use of their data regarding their Internet viewing for online behavioral ...
I sat down with Walter Harp, VP of Marketing, from Mixpo to talk about their new SmartVideo product. The Mixpo SmartVideo product combines interactivity with full multi-platform compatibility in what is one of the more interesting video advertising services I have seen in a while. It allows the advertiser a high level of customization along ...
The good people at SpotXchange have announced that all of their inventory is now available through the real-time bidding on their exchange. This was in reply to 120% more real-time bid requests since November 2010 when it originally launched. BrightRoll on the other hand launched their exchange just a couple months ago but are also ...
AdoTube will, today, release their Q2 2011 In-Stream Ad Format Index. The index collects data surrounding their various in-stream ads like user choice Polite Pre-roll, branded overlay, Interactive overlay and standard pre-roll and other things. The numbers, while they come from an in-stream advertising technology company and only apply to their customers, are always an interesting ...
Google today is announcing a pretty huge development in the world of online video advertising: Adwords For Video. Launching in private beta starting immediately, AdWords For Video is video ad management made easy, and could open the door for all kinds of brands and businesses to a simple and affordable way to reach targeted video ...
Doubleclick adds a couple new tools to its lineup of services for publishers. Those two things include video ads and mobile ads. The two products were unveiled at PaidContent Advertising last week and details are slowly seeping out from everywhere.
YuMe put out their Q2 report on video ad metrics and some of the numbers might be a bit surprising. For example, California alone is over 10% of all video ad impressions while Texas and New York are each just over 6%, so almost a quarter of all ad impressions are going to those three ...
There was a recent announcement that GenArts had partnered up with Pixelfish to bring their video effects (VE) to the video marketing company's clients. The partnership announcement didn't really thrill me, I thought 'just two more companies working together,' but that was because I didn't realize the scope and coolness of this. You see, GenArts, ...
We all know our neighbors to the north are a bit on the strange side, what with the strange bacon, interesting law enforcement uniforms and of course, the accent. But are they so different that their belief in online video advertising varies widely from us here in the States? The answer, apparently, is yes.
In the first part of the interview with Robert Davis, Interactive Marketing Director and Director of Advanced Video Practice over at Ogilvy New York, we talked about what Ogilvy was offering with the AVP (Ogilvy's Advanced Video Practice) team and Rob's approach. Today in the final part we take a look at some of Rob's ...
