Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
In our pick of the best branded Vines of the week, Sony confirms the price of the much-awaited a7S camera, The Home Depot takes us through a Rube Goldberg style journey from seed to plant, American Apparel shows us behind the scenes in L.A., and Hewlett Packard takes a trip to the beach.
Sports content creators face different challenges and opportunities than creators in any other category on YouTube, and other digital platforms. These unique, sports-specific issues include: working with content with a short shelf life, and keeping an audience through an off-season. Learn how TSN is keeping its Canadian viewers engaged.
Late last year, YouTube changed their algorithm to thwart companies that send traffic to YouTube videos for a fee. So, how are video seeding companies affected by YouTube’s clampdown? And why is it a plus for advertisers?
YouTube has released their Ads Leaderboard for April 2014, and for the first time we are seeing branded ads, made in collaboration with YouTube creators, receive a significant number of views. Has the penny finally dropped in relation to what actually works for a YouTube audience?
Video is an integral part of almost every publishers’ digital content strategy. Or it should be. Much of the conversation for publishers about video advertising centers on content: where to get it, how to optimize it and how to get their audience users to view it. Often missing from the conversation is the other side of the video ad equation: monetization.
Nike, Google, Adidas, Evian, FIFA and Cornetto all made the list of brands whose video ads were the most shared across Twitter, Facebook, and the blogosphere in April 2014. But it’s an ad that acknowledges the hard work and sacrifice that mothers make that hits the top spot for last month.
Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.
What have been the stand-out branded Vines of the past 7 days? Our pick of the best include a fantastic optical illusion from Oreo, a simple but brilliant gardening tip from Lowes, encouragement to grow and then use your own herbs from The Home Depot, and a May the 4th message from Star Wars itself.
What is it like to be a reporter in the middle of the 9-day digital extravaganza that is the 2014 Digital NewFronts? We talk to Michelle Castillo, Digital Media Reporter for Adweek, just as the nine-day-long series of events was entering its second week, and asked her for a firsthand report from the trenches.
Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.