Video Advertising

Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

YouTube Redesigns CTA Ads, Adds New Features to Video Ad Reporting

YouTube Redesigns CTA Ads, Adds New Features to Video Ad Reporting

In its ongoing effort to improve the way CTA advertising performs on the site, and also the way that advertisers can access their reporting data for those ads, YouTube has implemented a new design for its call-to-action overlay video ads, and given advertisers more data in their AdWords dashboard.

186 Million Americans Watched an Online Video Last Month

186 Million Americans Watched an Online Video Last Month

186.1 million Americans watched online videos last month, that's very slightly down from March 2014, but Google sites still dominate the video content properties chart, and VEVO still maintains its rock-solid lead as the YouTube channel with the most unique views.

5 Best Branded Vines of the Week: 21st May 2014

5 Best Branded Vines of the Week: 21st May 2014

In our pick of the best branded Vines of the week, Sony confirms the price of the much-awaited a7S camera, The Home Depot takes us through a Rube Goldberg style journey from seed to plant, American Apparel shows us behind the scenes in L.A., and Hewlett Packard takes a trip to the beach.

How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged

How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged

Sports content creators face different challenges and opportunities than creators in any other category on YouTube, and other digital platforms. These unique, sports-specific issues include: working with content with a short shelf life, and keeping an audience through an off-season. Learn how TSN is keeping its Canadian viewers engaged.

Why YouTube Views Clampdown Benefits Advertisers

Why YouTube Views Clampdown Benefits Advertisers

Late last year, YouTube changed their algorithm to thwart companies that send traffic to YouTube videos for a fee. So, how are video seeding companies affected by YouTube’s clampdown? And why is it a plus for advertisers?

Most Viewed Video Ads on YouTube April 2014: Soccer Takeover

Most Viewed Video Ads on YouTube April 2014: Soccer Takeover

YouTube has released their Ads Leaderboard for April 2014, and for the first time we are seeing branded ads, made in collaboration with YouTube creators, receive a significant number of views. Has the penny finally dropped in relation to what actually works for a YouTube audience?

The Missing Piece of the Video Ad Puzzle: Content Plus Monetization

The Missing Piece of the Video Ad Puzzle: Content Plus Monetization

Video is an integral part of almost every publishers’ digital content strategy. Or it should be. Much of the conversation for publishers about video advertising centers on content: where to get it, how to optimize it and how to get their audience users to view it. Often missing from the conversation is the other side of the video ad equation: monetization.

Videos Ads: Top Shared Global Brands of April 2014

Videos Ads: Top Shared Global Brands of April 2014

Nike, Google, Adidas, Evian, FIFA and Cornetto all made the list of brands whose video ads were the most shared across Twitter, Facebook, and the blogosphere in April 2014. But it's an ad that acknowledges the hard work and sacrifice that mothers make that hits the top spot for last month.

Nope, Using a Celebrity Won't Make Your Video Go Viral [Report]

Nope, Using a Celebrity Wont Make Your Video Go Viral [Report]

Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.

5 Best Branded Vines of the Week: 7th May 2014

5 Best Branded Vines of the Week: 7th May 2014

What have been the stand-out branded Vines of the past 7 days? Our pick of the best include a fantastic optical illusion from Oreo, a simple but brilliant gardening tip from Lowes, encouragement to grow and then use your own herbs from The Home Depot, and a May the 4th message from Star Wars itself.

2014 Digital NewFronts: Firsthand Report From the Frontline

2014 Digital NewFronts: Firsthand Report From the Frontline

What is it like to be a reporter in the middle of the 9-day digital extravaganza that is the 2014 Digital NewFronts? We talk to Michelle Castillo, Digital Media Reporter for Adweek, just as the nine-day-long series of events was entering its second week, and asked her for a firsthand report from the trenches.

YouTube Brand Marketing: Video Ads are the New Focus Group

YouTube Brand Marketing: Video Ads are the New Focus Group

Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.

Google Video Advertising Certification Now Available to Partners

Google Video Advertising Certification Now Available to Partners

Agencies and individuals have been able to qualify as Google certified experts in Adwords and Analytics for years. Now, at long last, Google Partners who specialize in video advertising can apply for their own certification in the subject.

The Top 20 Most Shared Online Video Ads For April 2014

The Top 20 Most Shared Online Video Ads For April 2014

This month’s top 20 most shared video ad chart is dominated by ads which celebrate all things heroic - from the unsung superstars from our everyday lives to the modern day idols which dominate popular culture. Standing proudly at the front is an ad which celebrates the people who do the hardest job in the world.

Best Practices for Promoting Your YouTube Videos with Paid Media [Creators Tip #140]

Best Practices for Promoting Your YouTube Videos with Paid Media [Creators Tip #140]

The key to success on YouTube is not only producing great videos, but also to make sure that your target audience sees them. On this week's Creator's Tip, we discuss how you can do that through paid views using Google’s Adwords service. We take a look at some of the best practices you can use to optimize your content for paid advertising.