Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
A new report states that 56% of viewers skip video ads most of the time. More encouraging news comes in the form of 20% of respondents confirming that they are prepared to sit through video ads, and 24% of those questioned indicating that great video ad content will make them stick around until the very end.
Join industry experts in YouTube TrueView Video Advertising at a dedicated workshop at the ReelSummit in San Francisco on July 24th. Participants will learn how to execute comprehensive demographic research to advise ad targeting, how to create & when to use video remarketing lists, as well as B2B & B2C lead generation, direct response, and branding case studies. It's a must attend event for anyone looking to expand their skills in this area.
New stats from YouTube confirm that users have already watched 4x more 2014 World Cups ads than 2014 Super Bowl ads. That’s more time spent watching ads than if you watched every World Cup game in history! Ads by Activia (with the help of Shakira), Nike, and Samsung Mobile are grabbing most of the attention.
On YouTube, brand videos site side-by-side with user-generated, or fan-made videos. These independent creators may choose to make videos supportive of the brand, or they may act as detractors. Coca-Cola has a very active World Cup ad campaign running on YouTube, but one fan-made video is catching all the views. And the brand aren't responding to this particular meme.
Cornetto tempts us with its ice cream products for the coming hot summer, Monster Energy creates a brand new flavor just for Valentino Rossi, Samsung announces the new TabS, we get a history lesson about the U.S. soccer team jersey, and Lego goes crossword mad. These, and other, best Instagram videos of the week.
Coming up with a great video ad concept is a true art form. But just as a boring or confusing commercial won’t hook a single viewer, the best video ad in the world won’t significantly drive sales if it reaches the wrong people or is distributed over the wrong channels. A successful campaign needs the best of both worlds: effective use of data mixed with inspired creative elements.
Ghostbusters, National Donut Day, mischievous snacks, sofa-surfing, and impressive football skills all take center-stage for this week's round-up of the best Vines of the past seven days. Nike, ESPN, Samsung, Danio, and Sony Electronics all produced some of the best micro-videos of the week.
The FIFA 2014 World Cup hasn’t even started, but its ads have already outperformed this year’s Super Bowl. In fact, the top 20 most shared World Cup commercials have already attracted almost a third more shares than the top 20 Super Bowl 2014 ads – months after Super Bowl Sunday.
On this week's ReelSEO Tubetalk podcast we discuss the type of ad formats for AdWords for Video, also known as TrueView advertising. We also tell you how you can get an email notification when a YouTube channel releases a new video, and we contemplate the pros and cons of YouTube vs Vimeo for business videos.
Burger King adds a little extra to the dating process, Coca-Cola ushers in the summer with a familiar sound, Mercedes-Benz drives it fans wild, and Virgin America gets caught in the act. Watch these, and other, best Instagram videos of the past 7 days.