Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and Steelhouse. Digital Advertising Startups To Watch I want to tell ...
comScore has released the October 2011 Video Metrix report and the first thing that caught my eye, which I prognosticated on over a month ago, was Tremor Video topping one billion video ads a month, and they did it... and are continuing to close in on Hulu who is just about 250 million ads up ...
Vevo, by far and away the most viewed channel on YouTube, is looking for a bigger share of ad revenue from Google as the music video channel considers going public. VEVO, which has its own site while its channel is also hosted on YouTube, takes in 65 percent of the ad revenue from the Google-owned ...
Video advertising is quickly seeping into every aspect of online life, and why shouldn't it? With the new partnership between Innovid and SpotX, advertisers using the latter can use the iRoll Apps of the prior and create interactive and social video advertising campaigns out of standard pre-roll creative.
YouTube has 200,000 advertisers per quarter, but with the new original channels beginning in January of next year, they're looking to attract 6 or 7 million YouTube advertisers as they launch around 100 total in 2012. According to this Beet.TV interview with Lucas Watson, YouTube's VP for Global Sales, the ability to advertise around premium ...
Here's a weird tangential story about how online testing of ads leads to success on TV. Ace Metrix just released a report stating that top 10 and bottom 10 television ads for Dotcoms. The main deciding factor? Is it a Google ad or not. No, seriously, the main factor was online testing, but Google did ...
IAB Canada and Brightroll recently put out their video advertising report for October and it seems that things are heating up for our [America] northern neighbors. It makes sense since Canadians top the world in online video consumption (20.2 hours per viewer per month) and roughly 22.3 million Canadians (90% of Internet users there) are ...
AdoTube announced the launch of its new division, VidLogic, a full online video campaign management platform for in-stream video advertisers. Basically, it allows you to track your entire online video campaign in one easy interface regardless of where you buy you ad placements, whether it be ad network, exchange or directly from publishers.
Wow, talk about an abundance of video ads. First, Google announced that it's TrueView, a family of formats that give viewers choice and control over which advertisers’ messages they want to see and when, is now pushing 18 years of video ads per day. On top of that impressive number, YouTube has also announced that ...
Yeah baby! Screen Convergence Rising! Alright, sorry, I'm a bit amped up these days as I've got a lot going on, like my NaNoWriMo novel and everything else. Now, LG and YuMe have crushed one over the wall and announced some pretty killer cooperation that will probably help accelerate a wide variety of things, including ...
Adobe is known for providing powerful software to produce quality videos. Their editing software, Adobe Premiere, and special effects application, After Effects, are commonly-used programs by pros and aspiring filmmakers alike. Now, Adobe is getting into another phase of a video's life: monetization, with the acquisition of Auditude, a company specializing in the optimization and ...
TrueView is growing like a weed. And for good reason: everyone benefits from the TrueView experience. At the core, TrueView is about letting advertisers pay only when consumers choose to watch their video ad. So the consumer benefits by having some voice in the advertisements they're served. And the advertisers benefit too, because they only ...
Back on Oct. 19, 2011, Ronda Carnegie, Head of Global Partnerships at TED, announced on the YouTube Blog that TED and YouTube were teaming up for the second year to present their challenge called “Ads Worth Spreading.” Last year’s winners included “The Girl Effect: The Clock is Ticking” from the NIKE Foundation. This 3-minute ad ...
Brightroll has released their latest numbers in regards to what US publishers are doing with online video and where they get their advertising. The thing they found that was really interesting was that 50% of publishers who responded state that they work with five or more ad networks! To me that means a big pain ...
YuMe has released its video advertising metrics report for the third quarter of 2011, so I thought we'd take a look at the findings to see if we can put our finger on the latest online video ad trends. While pre-roll ads continue to be the most used format by advertisers, which is no surprise, ...
