Video Advertising

Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

Did the Video ‘Elevator Murder Experiment’ Work?

Did the Video Elevator Murder Experiment Work?

Thinkmodo’s “Elevator Murder Experiment” is the latest example of viral video marketing that generated a ton of views for the video in question, but did it help or hurt the movie’s chances at the box office? I’ll be taking a look at past Thinkmodo campaigns and try to find an answer.

Ad Serving Made Simple and Scalable: Extreme Reach Makes It So [Interview]

Ad Serving Made Simple and Scalable: Extreme Reach Makes It So [Interview]

Getting your ad on all the devices out there can be hard. Scaling and measuring it can be even harder. We talked to Chip Scully, the VP of Online Video Advertising at Extreme Reach and got some insights on how they make it easy for their clients.

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

Richard Bustillo helped Rick Case Honda double their monthly trade-ins, gaining a 12x ROI. How did he do it? By using YouTube TrueView ads. Rick Case Honda was now earning an incremental $50,000+ for online videos that cost $0.20 – $0.30 per view. This is how he did it.

YouTube’s 10 Most-Watched Ads for Feb 2013: Super Bowl Dominates

YouTubes 10 Most Watched Ads for Feb 2013: Super Bowl Dominates

Ads created for the 2013 Super Bowl dominated the Top 10 Most Watched on YouTube for last month but the trailer for the new Sony PS4 easily raced ahead of the competition with with over 26 million views in just 12 days. Chevy, Oreo and Pepsi took 6 of the other spots.

Video Advertising Continues To Break New Ground in Canada [Report]

Video Advertising Continues To Break New Ground in Canada [Report]

A new report shows us how Canadians are reacting to online video advertisements and how those ads are being carefully targeted to specific age groups, gender and location within that country. We learn that Connected TVs are very popular indeed.

YouTube, TED, Announce Ads Worth Spreading for 2013

YouTube, TED, Announce Ads Worth Spreading for 2013

Ads Worth Spreading, a joint effort from TED and YouTube, has selected the ads that blew other advertising experts away and will be featured at this year’s TED. Ads were picked in categories representing Talk, Social Good, Cultural Compass, Creative Wonder, Brand Bravery, and Education. A couple of these ads you’ve probably seen before, but many are great ads that you may not have.

YouTube Testing Viewer’s Choice Pre-Roll Advertising

YouTube Testing Viewers Choice Pre Roll Advertising

Giving the viewer choice in which ad they want to see, if they really have to, increases the goodwill towards those ads. Hulu has been doing it for a couple of years, and now we’re seeing YouTube experimenting with it on long-form content. Could a full-blown implementation of “viewer’s choice” ads be popping up soon?

5 New Video Ad Formats Selected by IAB Hope to Get You Watching and Clicking

5 New Video Ad Formats Selected by IAB Hope to Get You Watching and Clicking

Five ad formats from IAB’s “Rising Stars” will be vying for viewers’ attention soon. Giving ads interactivity, social media buttons, the ability to find local dealers and to find out more about the product will enhance digital advertising, but the question is, will it make people want to watch more? No doubt the people who want to watch ads will enjoy the enhancements, but those who hate ads won’t like sitting through them any more than usual.

Digital-Originated Ad Revenue to Increase 70% in 2013 [Report]

Digital Originated Ad Revenue to Increase 70% in 2013 [Report]

Revenue in online-originated content is expected to jump a fantastic 70% in 2013, or $2 billion in revenue, a big jump from 2010′s $350 million. There will be an overall decline in spending of 2% across all media, but online ads will be more plentiful than before.

YouTube Crowns Ad Blitz Winners Picked By the Fans

YouTube Crowns Ad Blitz Winners Picked By the Fans

YouTube just announced the winners of their Ad Blitz campaign, as picked by the viewers. Dramatic ads ruled the roost this year and the top 5 reflects that. We also talked to Michael Yapp at YouTube about this year’s results.

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