Video Advertising

Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

Video is Now Working: Publishers & Advertisers Get it, and Taboola is Proof

Video is Now Working: Publishers & Advertisers Get it, and Taboola is Proof

The video industry is growing fast. According to eMarketer video advertising on its own is considered to have the fastest growth trajectory versus all other online ad formats and is expected to surpass rich media display in terms of total ad spending. As David Hallerman, eMarketer principal analyst put it, "...the growing ...

IAB Adds Skippable Linear Ads to VAST 3.0 Guidelines, I Like it!

IAB Adds Skippable Linear Ads to VAST 3.0 Guidelines, I Like it!

The IAB has recognized the power of giving consumers the choice of skipping ads in online video by including a guideline in VAST 3.0 which is open for feedback until early May. Along with Skippable Linear Ads, Ad Pods are being introduced which are "a ...

US Marketers See Big Opportunity for Online Video Advertising in Europe

US Marketers See Big Opportunity for Online Video Advertising in Europe

comScore's recently published statistics for online video viewing and video ad exposure in the Europe reveals the biggest growth lies in video ad consumption in the UK  - 80% of online Brits saw an online video in January 2012: and of these 64 percent were ...

YouTube Launches New Ad Model - Sponsorships to Trump Demographics for Channel Buys

YouTube Launches New Ad Model   Sponsorships to Trump Demographics for Channel Buys

YouTube is set to change up the way it's placing ads on its video channels. Move over demographic targeting, hello Sponsorship deals. A sponsorship package includes companion display ads, overlay and pre-rolls to give a brand complete placement on certain channels.

New TubeMogul and TrialPay Deal Brings Real-time Bidding to Social Video Ads in Games

New TubeMogul and TrialPay Deal Brings Real time Bidding to Social Video Ads in Games

Ah yes, my friends, another cross-coverage story for me and with some of my favorite people, TubeMogul. OK, so I haven't actually met anyone from TubeMogul, but I like their products. Now, they're expanding the options available to their customers in a somewhat unique way, ...

Bandwidth Aware Mobile Video Ads with GoldSpot

Bandwidth Aware Mobile Video Ads with GoldSpot

Normally, if you're on a mobile phone, you don't want to be bothered with video ads. On top of that, most big networks are now going to bandwidth capping, even on their so-called 'unlimited' data plans. So the last thing you want is advertising to ...

Political Video Marketing Lessons: 2012 Presidential Candidates Offer New Twist on The Last Hurrah

Political Video Marketing Lessons: 2012 Presidential Candidates Offer New Twist on The Last Hurrah

Over the weekend, I watched The Last Hurrah, a 1958 movie adaptation of the 1956 novel by Edwin O’Connor.  It starred Spencer Tracy as Frank Skeffington, the veteran mayor of a city that is frequently assumed to be Boston.  Skeffington, who has mastered old-style ward ...

Autoplay Video Ads On Your Website Means You Hate Your Customers

Autoplay Video Ads On Your Website Means You Hate Your Customers

ESPN is going to catch the brunt of my wrath on this topic today, by virtue of hitting me with three autoplay video ads that started upon the page load. But they're far from the only publisher to do this. Over the weekend, I had ...

comScore Says Almost 22 Million Brits Touched By Video Ads In January

comScore Says Almost 22 Million Brits Touched By Video Ads In January

They always seem a bit behind, comScore, not the Brits. Considering that it's almost mid-March and we're just getting UK numbers for January. It's all part of their "one press release per day so as not to confuse journalists" mentality. No really, someone said that ...

Solve Media Solves Pre-Roll Video Ad 'Zone Out' Problem?

Solve Media Solves Pre Roll Video Ad Zone Out Problem?

Captcha for pre-roll video ads? That's essentially the deal with Solve Media's solution to viewers zoning out of pre-roll ads. It could work I suppose, remember that study that said people who watch time-shifted stuff had better brand recall essentially because they paid more attention ...

Affine, LiveRail & Others Team Up On Brand Safety Alliance For Video Advertisers

Affine, LiveRail & Others Team Up On Brand Safety Alliance For Video Advertisers

Several major online video companies have banded together for a new Video Brand Safety Alliance initiative. Affine and LiveRail are the major driving forces behind the alliance. The Brand Safety Alliance combines the leading context verification, content-analysis and privacy vendors to provide a unique, multi-dimensional ...

DirecTV Finds Their Niche With Funny Anti-Cable Ads, And Charlie Sheen

DirecTV Finds Their Niche With Funny Anti Cable Ads, And Charlie Sheen

For a couple of months now, DirecTV has had a campaign poking fun at cable by presenting far-reaching and over-the-top scenarios where your life becomes a trash heap because you have cable.  For some of you, there is no difference between a satellite provider and ...

The Most Shared Online Video Ads For February 2012

The Most Shared Online Video Ads For February 2012

Super Bowl commercials unsurprisingly dominate February’s Global Ads Chart. Over half of last month’s top 20 were launched during the so-called ‘greatest show on Earth’ or as part of the pre-match build-up. Not bad for an event that was hosted almost a month ago. In fact, with ...

YuMe Puts Value On Ad Placement With YuMe Placement Quality Index

YuMe Puts Value On Ad Placement With YuMe Placement Quality Index

As advertisers, we often wonder where exactly all those impressions are going when we do a placement and more importantly, are people really seeing them. Now, YuMe is giving us answers to those questions with their new video ad Placement Quality Index, announced today. The ...

Online Video, Digital Advertising, & Storytelling For A New Generation

Online Video, Digital Advertising, & Storytelling For A New Generation

Last year, brands were still spending more money on regional newspaper advertising and classified press ads than on digital display ads like banners, video and social. Given that the internet as a whole has cut a swath through other media to become the UK's biggest ...