Video Advertising

Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

comScore Says Almost 22 Million Brits Touched By Video Ads In January

comScore Says Almost 22 Million Brits Touched By Video Ads In January

They always seem a bit behind, comScore, not the Brits. Considering that it's almost mid-March and we're just getting UK numbers for January. It's all part of their "one press release per day so as not to confuse journalists" mentality. No really, someone said that ...

Solve Media Solves Pre-Roll Video Ad 'Zone Out' Problem?

Solve Media Solves Pre Roll Video Ad Zone Out Problem?

Captcha for pre-roll video ads? That's essentially the deal with Solve Media's solution to viewers zoning out of pre-roll ads. It could work I suppose, remember that study that said people who watch time-shifted stuff had better brand recall essentially because they paid more attention ...

Affine, LiveRail & Others Team Up On Brand Safety Alliance For Video Advertisers

Affine, LiveRail & Others Team Up On Brand Safety Alliance For Video Advertisers

Several major online video companies have banded together for a new Video Brand Safety Alliance initiative. Affine and LiveRail are the major driving forces behind the alliance. The Brand Safety Alliance combines the leading context verification, content-analysis and privacy vendors to provide a unique, multi-dimensional ...

DirecTV Finds Their Niche With Funny Anti-Cable Ads, And Charlie Sheen

DirecTV Finds Their Niche With Funny Anti Cable Ads, And Charlie Sheen

For a couple of months now, DirecTV has had a campaign poking fun at cable by presenting far-reaching and over-the-top scenarios where your life becomes a trash heap because you have cable.  For some of you, there is no difference between a satellite provider and ...

The Most Shared Online Video Ads For February 2012

The Most Shared Online Video Ads For February 2012

Super Bowl commercials unsurprisingly dominate February’s Global Ads Chart. Over half of last month’s top 20 were launched during the so-called ‘greatest show on Earth’ or as part of the pre-match build-up. Not bad for an event that was hosted almost a month ago. In fact, with ...

YuMe Puts Value On Ad Placement With YuMe Placement Quality Index

YuMe Puts Value On Ad Placement With YuMe Placement Quality Index

As advertisers, we often wonder where exactly all those impressions are going when we do a placement and more importantly, are people really seeing them. Now, YuMe is giving us answers to those questions with their new video ad Placement Quality Index, announced today. The ...

Online Video, Digital Advertising, & Storytelling For A New Generation

Online Video, Digital Advertising, & Storytelling For A New Generation

Last year, brands were still spending more money on regional newspaper advertising and classified press ads than on digital display ads like banners, video and social. Given that the internet as a whole has cut a swath through other media to become the UK's biggest ...

Are Your Video Ad Views User Initiated Or Automatic? SpotXchange Will Tell You

Are Your Video Ad Views User Initiated Or Automatic? SpotXchange Will Tell You

Here's something that we've needed in online video advertising analytics for a long time, the ability for the advertiser to know whether or not their ads are being played on user-initiation or automatically upon page load. Good old SpotXchange ('sup Otto!) have announced that they've ...

Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online

Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online

What did we see with this year's Super Bowl ads getting a head start on YouTube?  Did making them available online before the Super Bowl make their $3.5 million investment a ridiculous waste of money, or did the ads find an amazing harmony in being ...

The Importance Of Online Video In Transmedia Campaigns - Starlight Runner's Jeff Gomez

The Importance Of Online Video In Transmedia Campaigns   Starlight Runners Jeff Gomez

When I was at CES I was lucky enough to sit down with the crew from Starlight Runner who are doing great things in 'transmedia' campaigns to help brands achieve a wider reach for their products and projects. While we didn't chat much about work ...

Connecting YouTube Artists, Celebrities, Advertisers & Brands: Big Frame

Connecting YouTube Artists, Celebrities, Advertisers & Brands: Big Frame

On a recent trip to LA, I had a chance to talk to Sarah Penna, the co-founder of Big Frame. Big Frame is a YouTube management company, working with online video talent to grow their careers. They have over 30 channels, collectively bringing in an ...

Jim Louderback On Cow Paths & Old Media Moving Online

Jim Louderback On Cow Paths & Old Media Moving Online

Last month I shared part of my conversation with Jim Louderback. We covered a great number of video-related topics that day, including the comparison of the online video marketplace to cow paths (trust me, it makes total sense once you hear it) and how we ...

SHAZAM! Interactive Super Bowl Ads Drive Engagement

SHAZAM! Interactive Super Bowl Ads Drive Engagement

In my recent Hulu AdZone article I talked about how ads online needed to step back from the "here's the brand - now here's the call to action" format and make their ads more entertaining, like companies do during the Super Bowl. For a long ...

Proctor & Gamble Sneaks 2 Ads Into 1 For Post-Super Bowl Old Spice Goodness

Proctor & Gamble Sneaks 2 Ads Into 1 For Post Super Bowl Old Spice Goodness

Here's a tremendous way to get your ad money's worth: stick two products into one ad and continue the insane branded insanity of some of the most popular commercials in the world.  Old Spice is known for Old Spice Man and the non sequitur commercials ...

YuMe Reports Supports Cross-Platform Video Advertising Effectiveness

YuMe Reports Supports Cross Platform Video Advertising Effectiveness

There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online. As Daisy Whitney mentioned yesterday, YuMe and Nielsen teamed up on a new whitepaper, Dual-Platform Campaigns: ...