Video Advertising Trends & Tips

Video advertising trends, tips and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

Content Recognition Offers TV-like Video Ad Targeting but Still Missing Big Opportunity?

Content Recognition Offers TV like Video Ad Targeting but Still Missing Big Opportunity?

In the past I've written much about the pretty amazing technology that allows you to basically scan through video and pull out people, places, things and even skin flicks. Leaders in the space include Digitalsmiths, Affine and ClearStream (who have just announced a whole new buying ...

Who is Making Money on YouTube from Olympic Ads?

Who is Making Money on YouTube from Olympic Ads?

Over the past two weeks, Chris Atkinson and I have looked at the Olympic Partners who are spending money on video ad campaigns in “Brands Race for Olympic Gold in Social Video Buzz With Unruly's Brand Tracker Infographic” and “Social Marketing Success for Brands: Socialbakers ...

Record 11 Billion Video Ads in June: Top 5 Ad Network Recommendations

Record 11 Billion Video Ads in June: Top 5 Ad Network Recommendations

It's that time once again for me to piece together the comScore Video Metrix report numbers for June and compress them into my own personal algorithm to give you my thoughts on where you might want to put your video ads for the upcoming months. ...

Brands Race for Olympic Gold in Social Video Buzz With Unruly's Brand Tracker Infographic

Brands Race for Olympic Gold in Social Video Buzz With Unrulys Brand Tracker Infographic

We talked about Unruly's social video lab recently and we were able to get some insight into what makes videos successful.  This year's Olympics will be getting a load of attention from Unruly this summer and they'll be tracking the brands that garner the most ...

Pre- and Post-Roll Ads Meet MMS Video, Is it Really a Good Thing? [Updated]

Pre  and Post Roll Ads Meet MMS Video, Is it Really a Good Thing? [Updated]

Mogreet, this week, announced that they have launched AdStitch which allows advertisers to incorporate pre- and post-roll ads to video MMS messages, which immediately triggered an "Oh no you dinnit!" in my mind. That knee jerk reaction slowly evolved into something else akin to, well, ...

Interactive Video Ad Insertion Arrives for Live HTTP Streams

Interactive Video Ad Insertion Arrives for Live HTTP Streams

Jivox is over at the  Interactive Advertising Bureau’s (IAB) Marketplace - Mobile event and it just dropped into my inbox that they've announced the ability to insert their interactive video ads into live HTTP streams (using HLS). That's pretty big news for those of us that are ...

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

We've talked pretty exhaustively about how advertisers can make their mark with online video by providing content over an intrusive, selling way.  I ran across the following study conducted by Bluefin Labs for Advertising Age concerning TV ads for Mike's Hard Lemonade.  True, this isn't ...

Top 20 Global Online Video Ad Campaigns For June 2012

Top 20 Global Online Video Ad Campaigns For June 2012

A chorus line of semi-naked male models has danced and gyrated its way to the top of Unruly’s Global Ads Chart. The video, from Abercrombie and Fitch, features the clothing and lifestyle brand’s models doing their own rendition of the web’s most frequently covered song ...

The Ultimate Video Ad Campaign Will be Interactive and Run Everywhere in Real-Time

The Ultimate Video Ad Campaign Will be Interactive and Run Everywhere in Real Time

Some news came in today stating that TubeMogul has partnered with Innovid to bring a single login dashboard that offers both interactive online video advertising and real-time bidding and online video ad placement. I thought, 'this is the future of online video ads.'

Interactive Pre-roll Adds Almost 50% to Brand Engagement, Most Popular Interaction? Watching a Trailer Says Jivox

Interactive Pre roll Adds Almost 50% to Brand Engagement, Most Popular Interaction? Watching a Trailer Says Jivox

Jivox, who is in the business of multi-screen interactive video advertising technology, released a recent report that, no surprise, says their particular brand of online video pre-roll ads are way more effective than those sort of standard video pre-roll ads you're used to. You know, ...

Presidential Campaigns to Fight for Online Video Ad Inventory

Presidential Campaigns to Fight for Online Video Ad Inventory

According to a new report by Mixpo, the presidential candidates will have more than enough money and perhaps more than enough tech savvy to sell out video advertising inventory in the month leading up to the fall election. You'll remember a while back I told ...

List of Connected TV Video Advertising Networks, Services, and Offerings

List of Connected TV Video Advertising Networks, Services, and Offerings

I've been telling everyone to get on board the connected TV advertising train for some time, but then I never gave you a list of all of the places that are doing connected TV advertising. My apologies, I've been remiss in my duties. So here ...

Record 10 Billion Video Ads Served in May, Where Should You Place Yours?

Record 10 Billion Video Ads Served in May, Where Should You Place Yours?

Starting this month, we're going to separate the comScore industry-wide online video viewing estimates for May and the video advertising numbers and recommendations by yours truly. It's a good month to do it since we've topped a record of over 10 billion online video ads served ...

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just ...

Southern Comfort Takes a Swig of Crowdsourced Video for Latest Ad Campaign

Southern Comfort Takes a Swig of Crowdsourced Video for Latest Ad Campaign

Southern Comfort has a few ads out right now starring the "Lingo Cops," done in that 70's cop show style.  In it, the Cops are "investigating" what it means when people say, "SoCoLa" in bars, and trying to put an end to it, because hey, ...