Video Advertising

Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

New Facebook Video Integration Allows Submission of UGC to Your Favorite Brands

New Facebook Video Integration Allows Submission of UGC to Your Favorite Brands

User-generated content meets rich ad units with a new partnership between Moontoast and VideoGenie for integration on Facebook. These videos can be uploaded straight to the Facebook News Feed and to a brand’s news feed, get picked up, and possibly become a viral video sensation.

MōVI Cam Stabilizer Is Pricey, But Video Showing It Off Is Awesome

MōVI Cam Stabilizer Is Pricey, But Video Showing It Off Is Awesome

The new MōVI cam stabilizer is still going to be well out of most people’s price range, but the video showing it off is perfect for those who can afford it, because it not only informs, it entertains. So even those of us who can’t spend $14,995 on an accessory like this can still enjoy it.

YouTube’s Top 10 Video Ads for April 2013

YouTubes Top 10 Video Ads for April 2013

AdWeek’s Top 10 Most-Watched YouTube Ads include two of the most discussed ads in the past couple of weeks, but also a few you may not have seen. Old Spice makes the list a couple of times, along with a fantastic Call of Duty ad.

The State of the Video Ad Industry in 2013 [Charts]

The State of the Video Ad Industry in 2013 [Charts]

The online video ad industry finds itself in a very unique position in mid-2013; in some ways it is experiencing rapid growth while in others it is showing undeniable signs of maturity. This article summarizes the state of a very complex and exciting industry in five simple charts.

Online Views Dominate Q1 2013 US Video Ad Market [Report]

Online Views Dominate Q1 2013 US Video Ad Market [Report]

The first 3 months of 2013 saw an increase of 84% for U.S. ads viewed via a desktop PC or laptop compared to Q1 2012. Mobile devices saw a year on year increase of 27%. Consumer products and financial services spent the most ad dollars on video ads during Q1 2013.

The Top Branded Video Ad Campaigns for April 2013

The Top Branded Video Ad Campaigns for April 2013

Three is the magic number in this month's Unruly Global Viral Video Chart. That's because for the first time in the chart's long history three ads launched in the same month also made it onto the top 20 most shared ads of all time. On …

YouTube Is Slashing Prices to Attract Advertisers for NewFront Money

YouTube Is Slashing Prices to Attract Advertisers for NewFront Money

In the effort to attract more advertisers at this year’s NewFronts, YouTube is learning from the mistakes it made last year and being more flexible. While YouTube thought they had all they needed with the Original Channels Initiative last year, the focus will be more on content that is doing well rather than what simply has promise.

Outrageous Ads: Hyundai Pulls Video Depicting Attempted Suicide

Outrageous Ads: Hyundai Pulls Video Depicting Attempted Suicide

Hyundai’s controversial “Pipe Job” ad has already been pulled. But let’s take a look at why this ad doesn’t work beyond the controversy. While going edgy has its place, trying to find humor in an extremely specific horrifying situation can be difficult.

Three Reasons to Embrace Video Storytelling

Three Reasons to Embrace Video Storytelling

See how developing your storytelling skills as a video producer can help you create more compelling videos and make you a greater value to your clients. Some types of storytelling techniques can also help you become more efficient and help you land more sales.

Twitter Also Looking Up More Video Ads, Not A Shock

Twitter Also Looking Up More Video Ads, Not A Shock

It seems like everyone is getting into the video ad game, and news keeps pouring out this week. Twitter is looking to add more video ad dollars to their platform, as they “secretly” talked to Comcast and Viacom about possibly setting up some network TV ads on the site.

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