Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
Much of the same ads from April made the Unruly Viral Video Chart for May, but quite a few new ones were still able to make their mark. Quite a few phone ads, especially from Samsung, made the list, as well as Kmart's new "Big Gas Savings."
Properly optimized and posted video-newsletters keep today's video-oriented customers updated while providing solid SEO benefits for small and local businesses. What kind of tentacles can a video-newsletter use to reach out?
You've decided to turn to video for your business. Now what do you do to ensure that it does what you want it to do? You need to come up with a strategy. What kind of strategy? The one where your video gets seen, converts, and makes people loyal to your brand.
Skippable pre-roll ads can be controversial. Are they delivering advertisers what they want? Are people smacking these things down like the outdated overlays? We've seen a few content creators and advertisers find creative ways to work with skippable ads. The Belgium Suicide Prevention hotline is the latest.
Unruly has found some interesting things out about video and the alcohol industry. Namely, they should be using it a lot more. Only four ads make up 97 percent of the entire social video market. Many brands are missing out on some great opportunities.
Here are five reasons why interactive pre-rolls (Polite Pre-Roll, Ad Selectors, and In-Stream Takeovers) are redefining what video can achieve and why advertisers should continue to adopt these units.
User-generated content meets rich ad units with a new partnership between Moontoast and VideoGenie for integration on Facebook. These videos can be uploaded straight to the Facebook News Feed and to a brand's news feed, get picked up, and possibly become a viral video sensation.
The new MōVI cam stabilizer is still going to be well out of most people's price range, but the video showing it off is perfect for those who can afford it, because it not only informs, it entertains. So even those of us who can't spend $14,995 on an accessory like this can still enjoy it.
AdWeek's Top 10 Most-Watched YouTube Ads include two of the most discussed ads in the past couple of weeks, but also a few you may not have seen. Old Spice makes the list a couple of times, along with a fantastic Call of Duty ad.
The online video ad industry finds itself in a very unique position in mid-2013; in some ways it is experiencing rapid growth while in others it is showing undeniable signs of maturity. This article summarizes the state of a very complex and exciting industry in five simple charts.