Video Advertising Trends & Tips

Video advertising trends, tips and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

We've talked pretty exhaustively about how advertisers can make their mark with online video by providing content over an intrusive, selling way.  I ran across the following study conducted by Bluefin Labs for Advertising Age concerning TV ads for Mike's Hard Lemonade.  True, this isn't ...

Top 20 Global Online Video Ad Campaigns For June 2012

Top 20 Global Online Video Ad Campaigns For June 2012

A chorus line of semi-naked male models has danced and gyrated its way to the top of Unruly’s Global Ads Chart. The video, from Abercrombie and Fitch, features the clothing and lifestyle brand’s models doing their own rendition of the web’s most frequently covered song ...

The Ultimate Video Ad Campaign Will be Interactive and Run Everywhere in Real-Time

The Ultimate Video Ad Campaign Will be Interactive and Run Everywhere in Real Time

Some news came in today stating that TubeMogul has partnered with Innovid to bring a single login dashboard that offers both interactive online video advertising and real-time bidding and online video ad placement. I thought, 'this is the future of online video ads.'

Interactive Pre-roll Adds Almost 50% to Brand Engagement, Most Popular Interaction? Watching a Trailer Says Jivox

Interactive Pre roll Adds Almost 50% to Brand Engagement, Most Popular Interaction? Watching a Trailer Says Jivox

Jivox, who is in the business of multi-screen interactive video advertising technology, released a recent report that, no surprise, says their particular brand of online video pre-roll ads are way more effective than those sort of standard video pre-roll ads you're used to. You know, ...

Presidential Campaigns to Fight for Online Video Ad Inventory

Presidential Campaigns to Fight for Online Video Ad Inventory

According to a new report by Mixpo, the presidential candidates will have more than enough money and perhaps more than enough tech savvy to sell out video advertising inventory in the month leading up to the fall election. You'll remember a while back I told ...

List of Connected TV Video Advertising Networks, Services, and Offerings

List of Connected TV Video Advertising Networks, Services, and Offerings

I've been telling everyone to get on board the connected TV advertising train for some time, but then I never gave you a list of all of the places that are doing connected TV advertising. My apologies, I've been remiss in my duties. So here ...

Record 10 Billion Video Ads Served in May, Where Should You Place Yours?

Record 10 Billion Video Ads Served in May, Where Should You Place Yours?

Starting this month, we're going to separate the comScore industry-wide online video viewing estimates for May and the video advertising numbers and recommendations by yours truly. It's a good month to do it since we've topped a record of over 10 billion online video ads served ...

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just ...

Southern Comfort Takes a Swig of Crowdsourced Video for Latest Ad Campaign

Southern Comfort Takes a Swig of Crowdsourced Video for Latest Ad Campaign

Southern Comfort has a few ads out right now starring the "Lingo Cops," done in that 70's cop show style.  In it, the Cops are "investigating" what it means when people say, "SoCoLa" in bars, and trying to put an end to it, because hey, ...

An Example of a Perfectly Executed Pre-Roll Video Ad

An Example of a Perfectly Executed Pre Roll Video Ad

Most pre-roll advertisements seem to be web counterparts of ads that are made for TV or are so generic they fail to grab my attention. Some of those ads may work for TV, but not for the web. Like most online viewers, my finger hovers ...

Video Ad Industry Lacks Common Currency, Let's Build an Effective View Value Metric

Video Ad Industry Lacks Common Currency, Lets Build an Effective View Value Metric

How much is a video advertisement view worth? Do we really know? It's hard to put a price on something when we can't even agree on what a view really is. Is it, as some say, just 3 seconds of video streaming to a player? ...

The Top 20 Global Online Video Ad Campaigns For May 2012

The Top 20 Global Online Video Ad Campaigns For May 2012

The supposed ‘Summer of Sport’ has not yet begun, but already brands are seizing on the opportunity to amplify their presence online. Three of the top 10 ads in May’s Global Ads Chart, powered by social video platform Unruly, revolve around the upcoming London Summer ...

Online Video Advertising Adapts to the TV Advertising Game

Online Video Advertising Adapts to the TV Advertising Game

It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads ...

Google Help Desk Hangout On Air This Week: AdWords for Video

Google Help Desk Hangout On Air This Week: AdWords for Video

If you are trying to get the most out of your online video marketing and advertising campaigns and are using Google Adwords then you need to set some time aside later today for the Google Hangout On Air which is set to be all about ...

Obama and Romney Missing Out on Online Video Voter Gold? Here's 5 Video Tips for the Presidential Campaigns

Obama and Romney Missing Out on Online Video Voter Gold? Heres 5 Video Tips for the Presidential Campaigns

Nielsen put out a report last week that talked about presidential candidates and how they preferred TV for their advertising. That got me to thinking, with 178-180 million Americans watching online video, they might be missing the target audience. Nielsen reports that major presidential candidates ...