Video advertising news and information. Coverage of the newest trends and formats for online video advertising. How to advertise within video content as well as other video advertising coverage of the newest video ad formats, video advertising networks, contextual video advertising, in-stream video advertising, video banner ads, and more…
Mixpo is working to extend the reach of cable TV ad campaigns by taking them online and turning them into interactive ads. It seems that advertising is converging faster than television and the Internet are, or is it? Mixpo just signed a deal with NCC that includes regional as well as national campaigns being extended to their [NCC's] websites.
As an independent consultant, I am involved in a number of projects for setting up either partner or brand channels on YouTube. The most frequently asked question I get from brand or content owners is: “How does a YouTube brand channel help me in getting more traffic on my site?“
Although one can argue on the necessity of that requirement in a distributed world, so far, the way Google sells brand channels does not help much in answering that question.
Rummaging around the old Internet I found out that Google is teaming up with Tangozebra founder James booth to boost viewer engagement with video ads. His new company is called Rockabox and it’s helping Google’s DoubleClick to create what’s called Rockabox Shutters format.
Entertainment Weekly’s September 18th edition will contain an unprecedented piece of content: a video ad. Pepsi and CBS have teamed up for the ad that will run spots for several CBS shows like “How I Met Your Mother” and “Two and a Half Men,” as well as a commercial for Pepsi Max. The video contains 40 minutes worth of spots.
Just in case you didn’t hear me… that’s 40 minutes of ad videos inside your magazine. I can barely stand to watch 4 minutes of TV commercials between segments of Lost, let alone 40 minutes of ads that aren’t even sandwiched between other pieces of video content I’m actually interested in.
As I pointed out in my Dark Side of Online Video article, Viacom is suing YouTube for all sorts of copyright infringement and that case is being run in conjunction with a class action lawsuit from other quarters. Meanwhile, Time Warner has taken a different tack and has decided to cut a major deal with the Google property.
It has long been put forth that less being spent on TV advertising means more going to online video advertising, but a recent report from eMarketer states that it’s simply not true. We all know that our industry is growing at an amazing rate and will probably continue to do so for some time. We also know that ad spending is increasing for online video, so where is that money coming from?
YouTube has changed some areas of their Promoted videos service. Is it good, bad or otherwsie? Plus is it still Promoted videos or has it simply become an expansion of the Related Videos area of the site? Let’s take a closer look at it and find out just what’s going on.
Brightroll is..well, on a roll. Their latest quarter numbers show why they have become the third-largest property tracked by ComScore (behind Google and FOX), and the only ad network in the top ten.
With Online Video (OV) one of the fastest growing segments on the Internet, does it surprise you that the vast majority of articles written about online video purely focus on ad insertion? Advertising makes up only about 1/6th of the market for OV, of course there is a valid business case for dynamic ad insertion, but ads will only account for a fraction of the overall use of OV. The business use for OV consists of at least 6 elements: Advertising, Branding, Communication, eLearning / Training, Promotion and Social Media. Given this, innovative marketers are creatively experimenting with OV as a platform for influential storytelling, as opposed to simply a vehicle for ad insertion. Today’s marketing mix is getting turned upside down through the power of online video and successful brands and organizations are being built with online video playing a prominent role in the digital marketing mix.
Some sites have been predicting that 2009 may be the bubble busting time for online video. Like the dot com era that came crashing to a halt they believe that online video too will burst and collapse in upon itself. Personally, I call bullshit.
Fed-Ex has thumbed their nose at the old guard way of advertising early in the year and instead opted for online video. So don’t hold your breath on the uber-cool Fed-Ex Super Bowl commercial as it just won’t be there. Does this mark a major shift from broadcast to online?
Gone are the day of just simply putting video online for fun (for the majority of us). Now it’s all about earning revenue or utilizing the video to push a product/brand. Sure it’s still in its infancy and we’ve got a lot of issues to resolve before it becomes totally mainstream, but just consider it like a ‘beta test,’ at least for now.
