Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
Miss America is doing something a little different this year, and it involves online video. This time, all 53 Miss America contestants have a YouTube video showing off their skills, knowledge, and beauty, and they invite people to vote at the end of them. Voting will count towards selecting the finalists. And, like always, these ...
Last week, Advertising Age published a piece about the growth of YouTube in Brazil. It's a stunning and rapid growth, and one that's getting the attention of advertisers from around the world. Combined with the recent moves in that market from Poptent and Netflix, it's just one more piece of evidence that there's a video ...
Some interesting information that was sent to me recently pertains to how favorable online game players are toward sponsored videos so that they can continue to play a game for free. Then again, the study was done by SponsorPay and they are a provider of that sort of video advertising service so, you'll need a ...
![darth-vader-volkswagen-2[1]](http://cdn.reelstatic.com/wp-content/uploads/2011/12/darth-vader-volkswagen-21-150x100.jpg "darth-vader-volkswagen-2[1]")
This morning (at the ungodly hour of 3:01 a.m. ET), the YouTube team announced its list of the 10 most-watched video ads of 2011. I know, I know. Some kids can’t wait until daybreak to find out what Santa has left them under the Christmas tree. But some of us video marketers and producers can’t wait ...
There is no doubt that 2011 has been an epic year for social video. Looking through the top 20 most shared ads of the last 12 months you cannot help but be struck by the sheer size, scale and spectacle of some of the campaigns. Budgets were bigger, as more brands harnessed the power of social video ...
Break Media and Advertiser Perceptions Inc. got together and published a new report on how advertisers plan on spending for video ads in 2012 as well as their expectations and actual spends for 2011. The report also looks at formats and practices that are trending as well as placement plans for 2012.
Numerous new forms of video advertising have been hitting the marketplace over the years, with 2011 being one of the largest growth of options I can remember. Still, advertisers are still tied up in the pre-roll according to the latest report by Break Media and Advertising Perceptions Inc.
Some advertisers have been holding off becoming video advertisers, and many have been limiting their spending for a variety of reasons. In the Digital Advertising Trends 2012 report from Break Media and Advertising Perceptions Inc., the companies offer some insight into why some advertisers haven't yet made the transition to video advertisers.
The big question that all of us have been thinking about and many have asked is; what is the video ad campaign impact on brands. Today, Mixpo is helping us determine the answer to that very question as they release information on their new Mixpo BrandMeasure (I told you something big was coming from them).
We all knew this would have to happen sooner or later. With online video revenue tripling this year, and YouTube looking to jump from hundreds of thousands of advertisers to millions, online video advertising is about to hit a mesmerizing level. Now, advertisers who were once shy about delivering ads to online video are interested, ...
Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Freewheel also found that completion rates for ads were highest in long-form videos ...
It's like peanut butter and chocolate all over again. A new report from Google and Ipsos, who has got a creepy tagline "Nobody's Unpredictable," took a look at ad effectiveness in terms of ad recall and and brand metrics and found, once again, that TV and online video ads are very complementary.
If you read my previous article about Mixpo's new interactive video ads, called Frameworks (formerly Project Matisse I'm told), you know I had some questions I thought might need some expansion to get a better grip. So I went straight to the source, Walter Harp, Head Product Marketing dude (and main artful project namer?!), who ...
Each Friday, Jeremy Scott writes a weekly viral video marketing column where he highlights the most interesting viral videos and analyzes viral video trends of the week. Videos that feature pets and animals are often in the mix and even those that may identify themselves more as "dog people" would have to admit that videos ...
I just got the scoop on Mixpo's new Frameworks from Walter Harp and he tells me there's some interesting things going on with them in the near future as well. Frameworks basically offer you a set of pre-made interactive layer formats to help advertisers easily implement interactivity in a variety of ways. They are customizable ...
