Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
YouTube is the most powerful medium for brand marketing that exists today, so why do so many businesses and organizations screw it up? We take a look at why YouTube and Monopoly have more in common than you might think, and why a winning strategy will get you all the way on both.
‘La La La (Brazil 2014)’ topped the chart of the most shared global video ads of July 2014, the same month that it beat Volkswagen’s ‘The Force’ to become the most shared ad of all time. The Shakira/Activia commercial is also the most successful example of a brand capitalising on the growing trend of ‘trackvertising’.
An ad for Danone’s Activia yoghurt starring Colombian pop princess Shakira has become the most shared ad of all time. The three-and-a-half minute music video – “La La La (Brazil 2014)”, released in partnership with the World Food Programme - has overtaken Volkswagen’s Super Bowl commercial “The Force”, which has held the number one position since February 2011.
If you run a digital business today, you are also inadvertently in the crime fighting business. Video ad fraud is a real and ongoing issue in the ad tech community. YuMe CEO Jayant Kadambi offers four points that digital video ad companies should all be driving home to combat the issue.
The World Cup was arguably the biggest marketing event of all time. But which brands triumphed? What kind of content attracted the most shares? Were there any themes? And what were the sharing patterns? We take a look at some of the social video lessons that every marketer can learn from the tournament.
If you haven’t visited the 2014 Reel Video Summit site lately, check it out today! The ReelSummit, which will be held July 24-25 at the Hotel Nikko in San Francisco, will feature more experts, gurus, and brands than Dorothy discovered on the Yellow Brick Road.
YouTube has grown to become the second largest social media site, and If you are a marketer, brand, retailer or storyteller, and you want to get serious about the business of video, then bring your team to the 2014 ReelSummit 24/24 July in San Francisco. Steep discounts available.
The 4th July celebrates independence from the Brits, and Unruly is joining in the fun by confirming the 100 most shared tea-themed videos of all time, It has also released an infographic featuring 10 famous - but hidden - internet memes in the Boston Tea Party scene. Can you find them all? Not to boast but we got all ten :-)
World Cup ads predictably dominated last month's most shared video ads. With the biggest sporting event on the planet in full swing, it's no surprise to see almost half of the top 20 ads of the month are football-related. Just like last month, Colombian pop princess Shakira's collaboration with yoghurt brand Activia "La La La" leads the way.
Earlier this year, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad campaign were Michelle Phan, Bethany Mota, and Rosanna Pansino. So, how did it work out?