Video Advertising

Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

How International Brands are Localizing Video Ads for the Spanish Market

How International Brands are Localizing Video Ads for the Spanish Market

How do international companies, like Coca-Cola, Procter & Gamble, Unilever, Nestlé, and MacDonald’s adapt their video advertising and marketing campaigns for local audiences? We take a look at the different approaches taken in Spain and how these transnationals are engaging with Spanish consumers.

Royal Bank of Canada's Innovative Video Ads Tap Into Your Emotions

Royal Bank of Canadas Innovative Video Ads Tap Into Your Emotions

Buying a home is right up there as one of the most stressful events in life, and the whole process can trigger a range of emotions in those going through it. The Royal Bank of Canada's new video ads tap into the drama, fear, and romance of the situation, using innovative annotations and tracking codes.

Chevrolet Top Car Brand for Social Video Engagement in U.S., Mercedes Take Global Title

Chevrolet Top Car Brand for Social Video Engagement in U.S., Mercedes Take Global Title

Chevrolet is the leading brand in the U.S. when it comes to online video advertising engagement, but it only made 4th position in the global chart of auto brands whose content is shared extensively across Facebook and Twitter. Mercedes-Benz take the top spot for that metric.

YouTube Turns to TV Advertising to Promote Top Video Creators

YouTube Turns to TV Advertising to Promote Top Video Creators

YouTube will be running television advertising spots to promote three of its major creators from next week. It's the first time that the site has purchased TV commercials to boost individual creators and channels. Video and banner ads will also run on Google-owned web properties as well as off-line.

Pepsi Scores First Goal Against Coca-Cola In World Cup Video Ad Games

Pepsi Scores First Goal Against Coca Cola In World Cup Video Ad Games

With around 10 weeks to go until the 2014 World Cup in Brazil, Pepsi has begun the first challenge on official sponsor Coca Cola, with a new interactive video ad that puts the viewer in control. The ad doesn't mention the World Cup though, because Pepsi isn't an official sponsor.

Videos Ads: Top Shared Global Brands of March 2014

Videos Ads: Top Shared Global Brands of March 2014

Save The Children, Chanel, Coco-Cola, Pepsi, and Samsung all made the list of brands whose video ads were the most shared across Facebook, Twitter and the blogosphere in March 2014. However, it's a relatively unknown fashion brand that takes the number one spot with its video about strangers kissing.

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube has already released a comprehensive Playbook for Creators and Advertisers, and now brands get their own special guide to optimizing, advertising, content marketing and publishing on the site. YouTube rarely gives such clear advice regarding best practice so this is one to take notice of.

Yahoo Looking to Acquire NDN, Compete with YouTube?

Yahoo Looking to Acquire NDN, Compete with YouTube?

Yahoo is rumored to be interested in purchasing NDN to expand its burgeoning online video initiative. That would give them a massive library of content and some expanded ad inventory, but if they are going to try and compete with Google and YouTube they are missing a couple vital pieces to that puzzle. What are those pieces you ask? Find out within!

The Top 20 Most Shared Online Video Ads For March 2014

The Top 20 Most Shared Online Video Ads For March 2014

To the surprise of absolutely no-one, that 'First Kiss' video, the one that 74 million of us watched last month, was also the most shared video ad across Facebook, Twitter and the blogosphere. Video ads for phones, charities, animals, and cars also did very well too.

YouTube to Advertisers: Commit to Us and We'll Guarantee the Views

YouTube to Advertisers: Commit to Us and Well Guarantee the Views

With Yahoo rumored to be launching its own YouTube-like service in the coming months, a platform that could lure top talent away from YouTube with the promise of more ad revenue, Google is going to make a number of changes to the way it sell ads.

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