Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
YouTube is announcing a partner program for advertisers. Set to take place in September, the pilot program will invite a few brands out to Los Angeles to learn how to create content specifically for YouTube. Pepsi, GE, Johnson & Johnson, and American Express will form the inaugural group.
Discover 5 tools to help you leverage your online video marketing. From video hosting to rich-content social media posts, we'll take you through some of the most innovative services for displaying and sharing your videos online.
A new study conducted by SocialBakers is seeing some pretty impressive gains by Vine compared to YouTube when it comes to engagement rates on Twitter. Vine has only been around for 6 months and for the most part, only on iOS, so catching up to YouTube on the social media platform is impressive.
Facebook has delayed their video ads again, moving from the Summer to, at earliest, the Fall. The much-discussed Facebook video ads have been anticipated all year. But because of changes that Facebook is planning, the ads will be delayed another season.
The automotive industry is still woefully behind when it comes to video marketing. Which is strange, because purchase intent increases when consumers are exposed to a brand's video. A look into the automotive industry and video today.
After a move that was never going to do anything but pay off, YouTube's break away from Apple and the release of its own standalone app has contributed to an estimated mobile ad revenue of around $350 Million for the company in the last six months.
What to we believe when it comes to online video advertising? Is it moving up the way it should, or does it need to be TV-sized to be a success? The way numbers are presented and opined upon, it's hard to know exactly where the industry stands.
Our friends at Unruly are opening up a Social Video Lab in New York City, much like the one they opened in London last year. Lucky guy Greg Jarboe got to take a look at it last week, and now he's going to share with us what he saw there.
These are the kinds of ads we love at ReelSEO: find a way to put your product front-and-center without directly advertising it, making it the main cog of the plot, and creating an interesting story around it. Adobe's Street Retouch Prank manages to do all of these things.
Dollar Shave Club is back with a new video for a new product: One Wipe Charlies. Yep, we're talking about #2 here, in more ways than one. The same stream-of-consciousness style is back, and it looks like they have another winner here.