Video Advertising Trends & Tips

Video advertising trends, tips and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

4 Tips for Optimizing Your Online Video Ad Campaigns

4 Tips for Optimizing Your Online Video Ad Campaigns

Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing ...

5 Totally Dope YouTube Advertising Features (That Don't Exist Yet) - The YouTube Marketer's Wish List

5 Totally Dope YouTube Advertising Features (That Dont Exist Yet)   The YouTube Marketers Wish List

YouTube has been pretty consistent about actively updating platform features and tools that make advertisers’ and content producers’ jobs easier. Recently, YouTube expanded custom thumbnails to more partners, enabled TrueView InStream for mobile, and gave partners the ability to swap out their usernames with their ...

Top 20 Global Online Video Ad Campaigns for August 2012: The RNC, Ice Cream, Cookie Monster & Zombies

Top 20 Global Online Video Ad Campaigns for August 2012: The RNC, Ice Cream, Cookie Monster & Zombies

A zombie horde shuffled its way to the top of Unruly’s Global Viral Video Chart last month. The most widely shared ad during August sees the shuffling undead taking to the streets of the Big Apple to sell hot dogs, write parking tickets and attempt ...

Google TrueView In-Stream Takes AdWords for Video Mobile

Google TrueView In Stream Takes AdWords for Video Mobile

Yesterday, on the Google Mobile Ads blog, Phil Farhi, group product manager at YouTube, announced that TrueView in-stream video ads have expanded their reach to mobile devices. TrueView in-stream videos can appear on YouTube Videos (Watch pages on YouTube), on video publisher pages in the ...

Ad Interaction High on Connected TV Where Ad-Supported Content Preferred [Study]

Ad Interaction High on Connected TV Where Ad Supported Content Preferred [Study]

YuMe has got some new research showing that online video viewers prefer ad-supported content over actually paying for content in a pay-per-view or subscription-based model while using their connected TVs along with a lot of other good information in The Who, What, When, Where, Why and ...

Top 5 Video Advertising Network Recommendations July 2012

Top 5 Video Advertising Network Recommendations July 2012

On Friday, I talked about the general online video numbers from comScore and, as always, I'm here to talk specifically about the online video advertising network numbers. This month's numbers are a bit weird because Brightroll was left out of them. Without them there were just ...

Nike’s YouTube Videos Snatch Gold from Jaws of Official Olympic Advertisers

Nike’s YouTube Videos Snatch Gold from Jaws of Official Olympic Advertisers

According to Demitri Kalogeropoulos of The Motley Fool Blog Network, “There are 11 multinational companies that make up the official list of worldwide sponsors to the Olympic games. And to get on this list they each pay a hefty premium for their places near the ...

Top 20 Global Online Video Ad Campaigns For July 2012: Olympics, US Elections & Gymkhana

Top 20 Global Online Video Ad Campaigns For July 2012: Olympics, US Elections & Gymkhana

World records shattered every day, 10 million tweets sent during the Opening Ceremony alone and an ongoing brouhaha over the overbearing branding restrictions, you would think one event would dominate Unruly’s Global Ads Chart during July. But it is not the Olympics that sparked the ...

Is 'Do Not Track' the End of Audience Targeting for Video Advertisers?

Is Do Not Track the End of Audience Targeting for Video Advertisers?

There is a war brewing up on Capitol Hill where the government is becoming increasingly impatient with Internet giants who have been dragging their feet on a "Do Not Track" option which would allow Internet users to take control of their personal data and offer ...

Content Recognition Offers TV-like Video Ad Targeting but Still Missing Big Opportunity?

Content Recognition Offers TV like Video Ad Targeting but Still Missing Big Opportunity?

In the past I've written much about the pretty amazing technology that allows you to basically scan through video and pull out people, places, things and even skin flicks. Leaders in the space include Digitalsmiths, Affine and ClearStream (who have just announced a whole new buying ...

Who is Making Money on YouTube from Olympic Ads?

Who is Making Money on YouTube from Olympic Ads?

Over the past two weeks, Chris Atkinson and I have looked at the Olympic Partners who are spending money on video ad campaigns in “Brands Race for Olympic Gold in Social Video Buzz With Unruly's Brand Tracker Infographic” and “Social Marketing Success for Brands: Socialbakers ...

Record 11 Billion Video Ads in June: Top 5 Ad Network Recommendations

Record 11 Billion Video Ads in June: Top 5 Ad Network Recommendations

It's that time once again for me to piece together the comScore Video Metrix report numbers for June and compress them into my own personal algorithm to give you my thoughts on where you might want to put your video ads for the upcoming months. ...

Brands Race for Olympic Gold in Social Video Buzz With Unruly's Brand Tracker Infographic

Brands Race for Olympic Gold in Social Video Buzz With Unrulys Brand Tracker Infographic

We talked about Unruly's social video lab recently and we were able to get some insight into what makes videos successful.  This year's Olympics will be getting a load of attention from Unruly this summer and they'll be tracking the brands that garner the most ...

Pre- and Post-Roll Ads Meet MMS Video, Is it Really a Good Thing? [Updated]

Pre  and Post Roll Ads Meet MMS Video, Is it Really a Good Thing? [Updated]

Mogreet, this week, announced that they have launched AdStitch which allows advertisers to incorporate pre- and post-roll ads to video MMS messages, which immediately triggered an "Oh no you dinnit!" in my mind. That knee jerk reaction slowly evolved into something else akin to, well, ...

Interactive Video Ad Insertion Arrives for Live HTTP Streams

Interactive Video Ad Insertion Arrives for Live HTTP Streams

Jivox is over at the  Interactive Advertising Bureau’s (IAB) Marketplace - Mobile event and it just dropped into my inbox that they've announced the ability to insert their interactive video ads into live HTTP streams (using HLS). That's pretty big news for those of us that are ...