Video Advertising Trends & Tips

Video advertising trends, tips and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Following up on the IAB Mobile Video Diaries piece from last week I wanted to more closer at when mobile users watch video and why they do it. We already looked at the results in terms of what they're watching (music videos, movie trailers) and ...

How to Use 15-Second vs. 30-Second Pre-Roll Video Ads for Ecommerce Retargeting

How to Use 15 Second vs. 30 Second Pre Roll Video Ads for Ecommerce Retargeting

Similar to television advertising, the most effective lengths for in-stream online video ads are 15 and 30-second spots. However, the advantage online video advertising has over TV is that it can be delivered in the form of a pre-roll video ad targeted and personally relevant ...

YouTube's Top 20 Most Watched Video Ads of the Year

YouTubes Top 20 Most Watched Video Ads of the Year

The season of lists continues and YouTube has just released their Top 20 Ads People Choose list for 2012. That's an important distinction: these are advertisements that people wanted to watch.  And that's what brands need to do when they create online content.  Because as ...

Big TV Ad Buyers Still Not on Board with Online Video Advertising?

Big TV Ad Buyers Still Not on Board with Online Video Advertising?

Tsk, tsk... Can you believe that almost 75% of major TV advertisers aren't using online video advertising yet? Well, what Kantar Media said was that nearly a quarter of the top brands are using it, but really, it means the same thing. Clearly, they have ...

What You Should Offer as a Buyer or Seller of Online Video Ads

What You Should Offer as a Buyer or Seller of Online Video Ads

SpotXchange has some pretty cool tech. Now, they're working on helping everyone get the most out of that technology by offering a series of informational articles in their Digital Video Survival Guide. The newest chapter, is all about Buy and Sell Sides, Roles and Responsibilities.

RTBs and Ad Networks Riding High for Online Video Advertising

RTBs and Ad Networks Riding High for Online Video Advertising

In the recent Adap.tv Q4 State of the Industry Survey on Digital Video Advertising they looked at how video advertising is being bought and sold. Since it's Black Weekend, or whatever the unstoppable retail machine is calling it these days, I thought it would be ...

The Rise of Long Form Video Demands New Advertising Strategies [Report]

The Rise of Long Form Video Demands New Advertising Strategies [Report]

In the Ooyala Q2 Global Video Index, we found out that Length, Size, Going to Completion Matter. Now, it's time to take a look at Q3 and see how things are shaking out. As you can tell from the title, long form online video content ...

Top 5 Video Advertising Network Recommendations November 2012 - Brightroll Topples Google

Top 5 Video Advertising Network Recommendations November 2012   Brightroll Topples Google

Why yes, it was just two weeks ago that comScore released the September numbers now that you ask. Yet, here we are once again with my top five video advertising network recommendations. The major change in the chart this month is that Google is no ...

Native Video Advertising Drawing Much Interest from Major Brands [Study]

Native Video Advertising Drawing Much Interest from Major Brands [Study]

Forbes and Sharethrough have released a new study, "Going Native, How Marketers are Reinventing the Online Video Advertising Experience," which assesses adoption trends related to native video advertising for major brands. They found some interesting trends emerging in terms of what these major brands are using, where ...

Programmatic Buying Key to Integrated TV and Online Video Ad Campaigns [Report]

Programmatic Buying Key to Integrated TV and Online Video Ad Campaigns [Report]

Adap.tv put out their latest State of the Video Industry 2012 survey for Q4 and there's some interesting things that have changed. Remember, just last year, when it was TV vs. Online Video for all the ad dollars? Well, that's not the case any longer and ...

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Brightroll did some research over in the UK to see how video advertising is getting on there and it seems that stiff upper lip mentality is working for them as things are really picking up. The second annual survey and report, the 2012 UK Video Advertising ...

Top 5 Video Advertising Network Recommendations October 2012

Top 5 Video Advertising Network Recommendations October 2012

So comScore was late this month with their Video Metrix numbers. They once told me that they only put out one press release a day so as "not to confuse the journalists," which I found sort of offensive. I also find the way they track ...

The Top 20 Social Video Ad Campaigns for October 2012: Redbull, GoPro, Coke, LG, and More…

The Top 20 Social Video Ad Campaigns for October 2012: Redbull, GoPro, Coke, LG, and More…

This month’s video ads chart, from Unruly Media, should come with a health warning. Daredevils skydiving from space, headless magicians, and crumbling elevator floors - October was not a month for the faint of heart. Recent research has found that the secret to social video ...

TED Outlines Formulas for Winning Video Ad Campaigns in Ads Worth Spreading Report

TED Outlines Formulas for Winning Video Ad Campaigns in Ads Worth Spreading Report

For the third year, TED and YouTube will be looking for the top 10 global ad campaigns in the Ads Worth Spreading Initiative.  And while TED does a good job of finding and showing ads that truly hit the mark, they didn't stop there.  They ...

Looking to Market to Other Professionals? How About LinkedIn Video Ads?

Looking to Market to Other Professionals? How About LinkedIn Video Ads?

A recent blog post over at LinkedIn Marketing Solutions announced that they are now accepting video ads through their self-service video ad platform. Great news for those of us who have the video ads ready and who want to market to other business professionals.