Video Advertising Trends & Tips

Video advertising trends, tips and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

5 New Video Ad Formats Selected by IAB Hope to Get You Watching and Clicking

5 New Video Ad Formats Selected by IAB Hope to Get You Watching and Clicking

Five ad formats from IAB's "Rising Stars" will be vying for viewers' attention soon. Giving ads interactivity, social media buttons, the ability to find local dealers and to find out more about the product will enhance digital advertising, but the question is, will it make people want to watch more? No doubt the people who want to watch ads will enjoy the enhancements, but those who hate ads won't like sitting through them any more than usual.

Digital-Originated Ad Revenue to Increase 70% in 2013 [Report]

Digital Originated Ad Revenue to Increase 70% in 2013 [Report]

Revenue in online-originated content is expected to jump a fantastic 70% in 2013, or $2 billion in revenue, a big jump from 2010's $350 million. There will be an overall decline in spending of 2% across all media, but online ads will be more plentiful than before.

YouTube Crowns Ad Blitz Winners Picked By the Fans

YouTube Crowns Ad Blitz Winners Picked By the Fans

YouTube just announced the winners of their Ad Blitz campaign, as picked by the viewers. Dramatic ads ruled the roost this year and the top 5 reflects that. We also talked to Michael Yapp at YouTube about this year's results.

Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

According to a new study by Freewheel, which just released their Video Monetization Report for Q4 and all of 2012, we're not only being subjected to more ads than we did a year ago, but we're also watching more of the ads.  Now, that might ...

The Top 10 Shared Super Bowl Ads, According to Unruly

The Top 10 Shared Super Bowl Ads, According to Unruly

The thing about Super Bowl advertising is that it's not really done after the game has finished.  Super Bowl ads have "long tail" possibilities, and get extra attention the next year, especially if they are particularly memorable.  And since most ads actually get watched more ...

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The year is still young, but one month into 2013, the Unruly Viral Video Chart has already seen some impressive new ads. While there are some tough old veterans clinging on, the most shared ads of January are mostly fresh-faced new ads, making their mark on the ad world.

Which Super Bowl Ad Won and Was It Worth the Money?

Which Super Bowl Ad Won and Was It Worth the Money?

Most Monday-morning marketers and advertisers will want to know which Super Bowl ad was the winner of last night’s big game. And internet marketers and video content producers will also want to ask an even tougher question: Was that top Super Bowl ad worth the ...

Top 10 YouTube Ads for January 2013: As Chosen By You

Top 10 YouTube Ads for January 2013: As Chosen By You

Although 60% of YouTube's in-stream ads are skippable, some of the very best are so captivating that users will stick around for the entire commercial. The brand new January 2013 YouTube Ads Leaderboard lists those ads that attracted the most views in terms of "promotion (paid ads) ...

Google Leads in Video Advertising, but Others Boast Similar, Sometimes Better Results

Google Leads in Video Advertising, but Others Boast Similar, Sometimes Better Results

I was reading an article today at Mercury News about how Brightroll has been either neck-and-neck or, as we had reported earlier, outright beating Google in getting a sheer number of video ads to the public.  In the December 2012 Comscore results, Google was once ...

Which 2013 Super Bowl Ads Could Join the Top 100 Super Bowl Ads of All Time?

Which 2013 Super Bowl Ads Could Join the Top 100 Super Bowl Ads of All Time?

With six days to go before the big game, six social videos in Unruly’s 2013 Super Bowl Ad Chart have already landed in the Top 100 Super Bowl Ads of All Time. And another two social videos have been shared enough times on Facebook, Twitter ...

2013 Super Bowl Ads Touchdown on YouTube Before the Game - A Sneak Peek

2013 Super Bowl Ads Touchdown on YouTube Before the Game   A Sneak Peek

This is one of the funnest times of the year for those who watch video.  All the savvy brands out there are starting to release teasers to ads for the Super Bowl, or giving us longer versions of what we'll see, or just outright putting ...

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

Since I went through all the trouble of making a set of cool charts and graphs to track the whole year of comScore's Video Metrix for 2012, I thought I would also take the time to do a bit of post-year analysis. While there were ...

Top 10 Facts About Super Bowl Ads Online for 2013

Top 10 Facts About Super Bowl Ads Online for 2013

Our friends at Unruly Media have some data to share for advertisers concerning the Super Bowl.  The video measurement company is releasing these stats in tandem with their 2013 Super Bowl Playbook, which we will also cover soon.  Last year, Super Bowl ads became bigger ...

SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement

SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement

SpotXchange is ringing in the new year with chapter 5 of their digital video survival guide. You might remember a couple weeks ago when they put out chapter 4 about what to offer as a buyer or seller of online video ads. Today, it's all ...

Which Brand will Create the Top Super Bowl Ad of 2013?

Which Brand will Create the Top Super Bowl Ad of 2013?

Is it too soon to begin thinking about which brand will create the top Super Bowl ad of 2013? Heck, Super Bowl XLVII won’t be played until Sunday, Feb. 3. Well, we already know only eight teams still have a shot at winning in New ...