Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
YouTube is experimenting with a cookie that removes ads from the site. Who knows their real intentions here, but they’re likely testing the user experience in some way. Eagle-eyed cookie monsters are implementing the code into their browsers while it lasts.
A look at football, the English way, and football the American way….and how videos kicking off their new seasons are trying to appeal to audiences. The two videos in question: An American Coach in London with Jason Sudeikis and Football on Your Phone with the Mannings.
As web video grows more popular and the tools for creating and uploading it become more accessible, plenty of professionals want in on the action—but they don’t always know the best way to do it. See the most common mistakes the budding video marketer can make, and how to avoid making them.
Here’s exactly why you should be using TrueView ads when you set up a YouTube marketing campaign, as illustrated by Greg Jarboe in this week’s Creator’s Tip. Jarboe has seen why these ads are incredibly powerful in today’s YouTube advertising.
During the ReelSEO Video Marketing Summit, we teamed with Spot Trender to create a contest for best videos in categories such as B2C, B2B, and PSA. Spot Trender used a reaction graph to select the winners. Would you like to see who won? Read on.
This is the list of top-viewed YouTube ads for July. As should be no surprise, many of these ads have a ton of paid views. That doesn’t mean these ads are bad, but some are not so extraordinary to get so many views. Anyway, here’s what topped the charts on YouTube in July.
Some statistics you can take with you during the month of August, while you’re laying out on a beach somewhere. Learn about the Gen C audience, refresh your knowledge about features on YouTube, and how YouTube compares to Sharknado. Why not?
The Top 20 shared branded campaigns of July, according to Unruly. In the mix: that Geico camel continues to be shared at an incredible pace, cats try to be more like dogs, a nifty video from Honda featuring hands, and Grand Theft Auto V.
In this week’s Creator’s Tip, we go long! We get BLASTmedia’s Ryan Noel to tell us everything about AdWords for Video: where to start, who to target, where the ads will appear, the frequency at which they will appear, and so on. Follow this video to start becoming a master.
When clients don’t divulge their creative budgets to vendors, it just wastes a lot of time and money on both ends of the deal. While the client may want to keep that secret in the attempt to prevent getting fleeced, creative vendors don’t want to take advantage, they just want to know where to aim.