Video Advertising

Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

ReelSEO Viral Video Of The Week: Chipotle’s The Scarecrow

ReelSEO Viral Video Of The Week: Chipotles The Scarecrow

Having won awards for their previous video campaign, Chipotle have again produced something very special that has already attracted over 5.8 Million views in just one week. ‘The Scarecrow’ is a beautifully produced animated video highlighting issues with the modern food industry.

Virgin Mobile Wants To Blinkwash Us Into Submission With New Video Ads

Virgin Mobile Wants To Blinkwash Us Into Submission With New Video Ads

Bored of using a mouse or touchpad to navigate YouTube? Well, thanks to Virgin Mobile you can now blink your way through their 25 new videos if you have a webcam and a fast enough internet connection. It’s a clever and innovative campaign which has got a lot of people talking.

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

Video Content Marketing is a hot topic for online marketers these days. But how does it fit within your own online marketing mix? Creativa worked with a national chain of retail art and craft stores to help build video content marketing in to their strategy. The results drove new customers in to stores.

Dunkin’ Donuts Create First TV Ad From Unique Vine Content

Dunkin Donuts Create First TV Ad From Unique Vine Content

Dunkin’ Donuts are the first brand to use Vine content as part of their TV advertising, and they kick off with their first commercial during tonight’s ‘The Monday Football Show’ on ESPN. The billboard ad will be used to promote and generate further Vines for the brand.

Football Crazy: Top Branded Video Ad Campaigns for August 2013

Football Crazy: Top Branded Video Ad Campaigns for August 2013

In the run up to the football season on both sides of the Atlantic, it’s no surprise that soccer videos went viral in August. Grand Theft Auto and Call of Duty trailers also did extremely well and of course One Direction continue their quest to dominate every chart they can.

Three Tips for TrueView: Creating A Successful YouTube Ad Campaign [Creator's Tip #106]

Three Tips for TrueView: Creating A Successful YouTube Ad Campaign [Creators Tip #106]

While at the ReelSEO Video Marketing Summit, we got three TrueView advertising tips from Digital Media Marketing Consultant Julie Perry. Admittedly, one is kind of sneaky and awesome in its brilliance. And the two others? Well, they’re good too.

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Our next-to-last panel at the ReelSEO Video Marketing Summit was “Best Practices to Optimize the Video Advertising Opportunity,” and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.

How DoubleTree by Hilton Turned to Video to Engage Travelers

How DoubleTree by Hilton Turned to Video to Engage Travelers

There’s an interesting article on Google Insights about how the Doubletree by Hilton hotel chain began to use video to start driving engagement in their brand. They went with a user-generated content model that serves to create a fun travel experience around their hotels.

Just the Facts, Ma’am, About MixBit, Instagram and Vine

Just the Facts, Ma’am, About MixBit, Instagram and Vine

Some short and sweet facts about the extremely short-form video applications Vine, Instagram, and Mixbit. Who uses these apps, and what kind of content is thriving under these limitations? In all honesty, it’s going to take awhile to figure out the “clear winner” of the three.

How to Steal, And Benefit From, Video Strategies in 4 Industries

How to Steal, And Benefit From, Video Strategies in 4 Industries

Here are some strategies from four unique industries using video in a way that may not be the flashiest way possible, but they provide value in that they educate, and sell though showing expert knowledge in a category.

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