Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
Having won awards for their previous video campaign, Chipotle have again produced something very special that has already attracted over 5.8 Million views in just one week. ‘The Scarecrow’ is a beautifully produced animated video highlighting issues with the modern food industry.
Bored of using a mouse or touchpad to navigate YouTube? Well, thanks to Virgin Mobile you can now blink your way through their 25 new videos if you have a webcam and a fast enough internet connection. It’s a clever and innovative campaign which has got a lot of people talking.
Video Content Marketing is a hot topic for online marketers these days. But how does it fit within your own online marketing mix? Creativa worked with a national chain of retail art and craft stores to help build video content marketing in to their strategy. The results drove new customers in to stores.
Dunkin’ Donuts are the first brand to use Vine content as part of their TV advertising, and they kick off with their first commercial during tonight’s ‘The Monday Football Show’ on ESPN. The billboard ad will be used to promote and generate further Vines for the brand.
In the run up to the football season on both sides of the Atlantic, it’s no surprise that soccer videos went viral in August. Grand Theft Auto and Call of Duty trailers also did extremely well and of course One Direction continue their quest to dominate every chart they can.
While at the ReelSEO Video Marketing Summit, we got three TrueView advertising tips from Digital Media Marketing Consultant Julie Perry. Admittedly, one is kind of sneaky and awesome in its brilliance. And the two others? Well, they’re good too.
Our next-to-last panel at the ReelSEO Video Marketing Summit was “Best Practices to Optimize the Video Advertising Opportunity,” and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.
There’s an interesting article on Google Insights about how the Doubletree by Hilton hotel chain began to use video to start driving engagement in their brand. They went with a user-generated content model that serves to create a fun travel experience around their hotels.
Some short and sweet facts about the extremely short-form video applications Vine, Instagram, and Mixbit. Who uses these apps, and what kind of content is thriving under these limitations? In all honesty, it’s going to take awhile to figure out the “clear winner” of the three.
Here are some strategies from four unique industries using video in a way that may not be the flashiest way possible, but they provide value in that they educate, and sell though showing expert knowledge in a category.