Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…
HTML5 is widely considered to be the new standard for rich content and video advertising because of its advantages over Flash but there is still a long way to go in terms of mass adoption. With little incentive for publishers to change, Google themselves have addressed the barriers surrounding the new mark up language.
AOL and ESPN have signed a pretty significant deal to distribute ESPN sports related video content across major AOL sites like The Huffington Post, The Boston Globe and of course, AOL itself. The agreement strengthens AOL’s collection of high-quality online video content and significantly boosts its sports-related offering.
Unruly’s Global Online Video Ad Chart for September 2013 features those dancing Mercedes chickens, Chipotle’s disillusioned Scarecrow, A girl who never, ever poops, LG’s meteors and a poignant reminder of 9/11. Let’s see who else made the list.
Rio 2014 is only 10 months away and it might just be the biggest social media event yet. Unruly have launched a brand new tool that helps brands and advertisers predict how many shares their videos are likely to attract in Brazil – social media capital of the universe – before they are even launched.
Having won awards for their previous video campaign, Chipotle have again produced something very special that has already attracted over 5.8 Million views in just one week. ‘The Scarecrow’ is a beautifully produced animated video highlighting issues with the modern food industry.
Bored of using a mouse or touchpad to navigate YouTube? Well, thanks to Virgin Mobile you can now blink your way through their 25 new videos if you have a webcam and a fast enough internet connection. It’s a clever and innovative campaign which has got a lot of people talking.
Video Content Marketing is a hot topic for online marketers these days. But how does it fit within your own online marketing mix? Creativa worked with a national chain of retail art and craft stores to help build video content marketing in to their strategy. The results drove new customers in to stores.
Dunkin’ Donuts are the first brand to use Vine content as part of their TV advertising, and they kick off with their first commercial during tonight’s ‘The Monday Football Show’ on ESPN. The billboard ad will be used to promote and generate further Vines for the brand.
In the run up to the football season on both sides of the Atlantic, it’s no surprise that soccer videos went viral in August. Grand Theft Auto and Call of Duty trailers also did extremely well and of course One Direction continue their quest to dominate every chart they can.
While at the ReelSEO Video Marketing Summit, we got three TrueView advertising tips from Digital Media Marketing Consultant Julie Perry. Admittedly, one is kind of sneaky and awesome in its brilliance. And the two others? Well, they’re good too.