Video Advertising

Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

72% of Video Marketers are Buying Ads on YouTube, but NOT In-stream Video Ads [REPORT]

72% of Video Marketers are Buying Ads on YouTube, but NOT In stream Video Ads [REPORT]

In our 2013 Online Video Marketing Survey and Business Trends Report, YouTube and Google rank as the most often cited place for purchasing paid video ads, but only a third of video marketers are investing in in-stream video advertising.

Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic video ad buying is changing the face of video advertising, as we see automated systems make the media buying decisions rather than individuals. Still confused? Read our handy nuts and bolts guide and find out the benefits for ad buyers and publishers.

IAB Digital Video Rising Stars Announced: Standardising Ad Units

IAB Digital Video Rising Stars Announced: Standardising Ad Units

The IAB has released the final version of their Digital Video Rising Stars Style Guide and Technical Specifications. The guidelines are designed to standardise digital formats for brand advertising, including video ads.

The Top 20 Most Shared Video Ads of 2013

The Top 20 Most Shared Video Ads of 2013

Dove, GEICO, Evian, Kmart and Budweiser all rank amongst the most shared video ads of 2013 but there are also some surprises in the list such as the appearance of Volvo and their Jean-Claude Van Damme splits routine which has already attracted 1.82 million shares only 8 days after its release.

BrightRoll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines

BrightRoll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines

Video advertising services provider Brightroll has implemented guidelines that set the standards for programmatic buying of digital video advertising. The aim is to ensure trust between video advertising buyers and sellers and it's a significant move for the company.

YouTube's Mobile App Gets New Video Ad Format - And It's Native

YouTubes Mobile App Gets New Video Ad Format   And Its Native

YouTube appear to be rolling out a version of their video masthead ad format to mobile devices. However, instead of the usual banner design, viewers to the "What to Watch" section of the app, will see an ad that looks like an a regular video tagged with an 'Ad' identifier.

How Nextiva Generated Thousands Of Leads With YouTube Advertising [Interview]

How Nextiva Generated Thousands Of Leads With YouTube Advertising [Interview]

We've already seen how Nextiva is producing personalized customer service videos to reach out to their clients, now we take a look at how they are using YouTube advertising to generate new business leads and build brand visibility.

Smartphone Video Ads Over 100% More Effective with Millennials Than TV [Report]

Smartphone Video Ads Over 100% More Effective with Millennials Than TV [Report]

Millennials are the most internet savvy generation yet and if you want to reach them through advertising then you better make sure you are using mobile video ads via smartphones. Also ads in apps were more effective amongst Millennials than ads in streaming video.

How Web Publishers Can Get Started With Video Advertising

How Web Publishers Can Get Started With Video Advertising

The advertising industry has finally embraced the power of online video and will be investing heavily in 2014, but what does that mean for web publishers? We give you the insights into three different approaches to video advertising and what it takes to win with each

Video Email Marketing: Effective And Easy To Implement

Video Email Marketing: Effective And Easy To Implement

Incorporating video within your marketing emails has never been easier. The technology has advanced to make implementation a very simple process that any company can employ. You can even use a smartphone to record your clips!