Video Advertising

Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

The Top 20 Most Shared Video Ads of 2013

The Top 20 Most Shared Video Ads of 2013

Dove, GEICO, Evian, Kmart and Budweiser all rank amongst the most shared video ads of 2013 but there are also some surprises in the list such as the appearance of Volvo and their Jean-Claude Van Damme splits routine which has already attracted 1.82 million shares only 8 days after its release.

BrightRoll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines

BrightRoll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines

Video advertising services provider Brightroll has implemented guidelines that set the standards for programmatic buying of digital video advertising. The aim is to ensure trust between video advertising buyers and sellers and it’s a significant move for the company.

YouTube’s Mobile App Gets New Video Ad Format – And It’s Native

YouTubes Mobile App Gets New Video Ad Format   And Its Native

YouTube appear to be rolling out a version of their video masthead ad format to mobile devices. However, instead of the usual banner design, viewers to the “What to Watch” section of the app, will see an ad that looks like an a regular video tagged with an ‘Ad’ identifier.

How Nextiva Generated Thousands Of Leads With YouTube Advertising [Interview]

How Nextiva Generated Thousands Of Leads With YouTube Advertising [Interview]

We’ve already seen how Nextiva is producing personalized customer service videos to reach out to their clients, now we take a look at how they are using YouTube advertising to generate new business leads and build brand visibility.

Smartphone Video Ads Over 100% More Effective with Millennials Than TV [Report]

Smartphone Video Ads Over 100% More Effective with Millennials Than TV [Report]

Millennials are the most internet savvy generation yet and if you want to reach them through advertising then you better make sure you are using mobile video ads via smartphones. Also ads in apps were more effective amongst Millennials than ads in streaming video.

How Web Publishers Can Get Started With Video Advertising

How Web Publishers Can Get Started With Video Advertising

The advertising industry has finally embraced the power of online video and will be investing heavily in 2014, but what does that mean for web publishers? We give you the insights into three different approaches to video advertising and what it takes to win with each

Video Email Marketing: Effective And Easy To Implement

Video Email Marketing: Effective And Easy To Implement

Incorporating video within your marketing emails has never been easier. The technology has advanced to make implementation a very simple process that any company can employ. You can even use a smartphone to record your clips!

The Top 20 Global Online Video Ads For October 2013

The Top 20 Global Online Video Ads For October 2013

A coffee shop prank, a table full of healthy Halloween treats, a girl that poops and a fireman saving a kitten all won a place at the top of the 20 most shared, branded video ads during October 2013. Amazingly, ‘Dumb Ways To Die’ is still holding strong after nearly a year in the charts.

Video Ad Spend Up, Display And TV Ad Budgets Suffer [Report]

Video Ad Spend Up, Display And TV Ad Budgets Suffer [Report]

Brands and agencies are more inclined than ever to throw their advertising budgets at online video advertising. 7 out of 10 marketing agencies are investing in mobile video ads on behalf of their clients and 43% of brands are using mobile videos to promote their products and services.

How the Acquisition of Adapt.tv Made AOL the #1 Video Ad Property [Interview]

How the Acquisition of Adapt.tv Made AOL the #1 Video Ad Property [Interview]

For the first time ever, AOL have overtaken Google as the number one video ad property, according to the new online video rankings report from comScore. AOL served up 3.7 billion ad impressions last month, which is the largest number by a single property ever recorded by comScore Video Metrix.

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