Video Advertising Trends & Tips

Video advertising trends, tips and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

Kmart Hopes Yo Mama Appreciates New Video Campaign

Kmart Hopes Yo Mama Appreciates New Video Campaign

Kmart are on a roll as a far as video content is concerned, and 'Yo Mama' marks the third big campaign of 2013. It's less saucy than 'Ship My Pants' and 'Big Gas Savings' so will a softer approach do as well with viewers?

Wait A Minute...DON'T Be Funny, Says Unruly in 'Science of Sharing' Report

Wait A Minute...DONT Be Funny, Says Unruly in Science of Sharing Report

A new white paper from Unruly called "The Science of Sharing" says stop trying to be funny, launch your campaigns on Wednesday for the best sharing, and try to have more than one emotional trigger in your ads.

Top Ten Ads on YouTube for June 2013

Top Ten Ads on YouTube for June 2013

YouTube has released their top 10 ads for June. Included is Samsung's collaborations with Usher and Jay-Z, two ads featuring Despicable Me 2, Pepsi's levitation stunt, and fantastically, Dollar Shave Club's "One Wipe Charlies" ad.

How to Create YouTube Advertising that Makes the Cash Register Ring

How to Create YouTube Advertising that Makes the Cash Register Ring

What will Greg Jarboe be talking about at the Reel Summit taking place later this month? Well, how to create advertising that makes that cash register ring, using the teachings of David Ogilvy, who literally wrote the book on advertising.

New Dog Food Ad Goes All Rube Goldberg FTW

New Dog Food Ad Goes All Rube Goldberg FTW

A new Beneful ad has gone the Rube Goldberg route, which is both overused and hard to pull off, but ultimately, fun to watch. And this one requires trained dogs to do some of the work to keep it going. While it's nothing new, it's worth taking a look at a brand doing something other than traditional advertising.

YouTube Pro Series Kicks Off with Four Videos: Working with Advertisers

YouTube Pro Series Kicks Off with Four Videos: Working with Advertisers

YouTube kicked off their Pro Series with four videos with established YouTubers talking about "Working with Advertisers." One of the strange things when you start becoming kind of a big deal is when advertisers approach you. What do you do to get the deal? And do you tailor your content for them?

Top Branded Video Ad Campaigns for June 2013: Talking Camels and the Return of Dumb Ways to Die

Top Branded Video Ad Campaigns for June 2013: Talking Camels and the Return of Dumb Ways to Die

Unruly's Viral Video Chart for June includes the Geico camel commercial, some awesome stunts brought to us by Red Bull, and a surprising resurrection of a safety video that was released in November. Who else made the list?

Video Marketing with a Coupon Mentality: Why This Shouldn't Be the Approach

Video Marketing with a Coupon Mentality: Why This Shouldnt Be the Approach

It seems like all brands need is a "viral video" and they'll have this video thing mastered. But showing your commitment to video, and finding a way to sell without selling, and creating a relationship with your customers is way more important than driving sales for a brief period or increasing brand recognition.

Three Key Reasons To Attend The Reel Video Marketing Summit

Three Key Reasons To Attend The Reel Video Marketing Summit

Who will you see at the Reel Video Marketing Summit, and why should you attend? Here's a good three reasons why, and like successful video itself, it all comes down to content. What kind of content will you be seeing at the Summit? Read on.

Advertisers to Become Part of YouTube Partner Program

Advertisers to Become Part of YouTube Partner Program

YouTube is announcing a partner program for advertisers. Set to take place in September, the pilot program will invite a few brands out to Los Angeles to learn how to create content specifically for YouTube. Pepsi, GE, Johnson & Johnson, and American Express will form the inaugural group.

5 Tools Online Video Marketers Can Use for Best ROI

5 Tools Online Video Marketers Can Use for Best ROI

Discover 5 tools to help you leverage your online video marketing. From video hosting to rich-content social media posts, we'll take you through some of the most innovative services for displaying and sharing your videos online.

Vine Catching Up to YouTube In Social Media Engagement

Vine Catching Up to YouTube In Social Media Engagement

A new study conducted by SocialBakers is seeing some pretty impressive gains by Vine compared to YouTube when it comes to engagement rates on Twitter. Vine has only been around for 6 months and for the most part, only on iOS, so catching up to YouTube on the social media platform is impressive.

Much Ballyhooed Facebook Ads Delayed Until Fall

Much Ballyhooed Facebook Ads Delayed Until Fall

Facebook has delayed their video ads again, moving from the Summer to, at earliest, the Fall. The much-discussed Facebook video ads have been anticipated all year. But because of changes that Facebook is planning, the ads will be delayed another season.

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video

The automotive industry is still woefully behind when it comes to video marketing. Which is strange, because purchase intent increases when consumers are exposed to a brand's video. A look into the automotive industry and video today.

YouTube Triples Mobile Ad Sales; 250 Million Watch Via Smartphones [Infographic]

YouTube Triples Mobile Ad Sales; 250 Million Watch Via Smartphones [Infographic]

After a move that was never going to do anything but pay off, YouTube's break away from Apple and the release of its own standalone app has contributed to an estimated mobile ad revenue of around $350 Million for the company in the last six months.