Video Advertising

Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

Marketers Should Use TrueView Ads on YouTube [Creator's Tip #103]

Marketers Should Use TrueView Ads on YouTube [Creators Tip #103]

Here's exactly why you should be using TrueView ads when you set up a YouTube marketing campaign, as illustrated by Greg Jarboe in this week's Creator's Tip. Jarboe has seen why these ads are incredibly powerful in today's YouTube advertising.

Winning Video Entries from the ReelSEO Video Marketing Summit

Winning Video Entries from the ReelSEO Video Marketing Summit

During the ReelSEO Video Marketing Summit, we teamed with Spot Trender to create a contest for best videos in categories such as B2C, B2B, and PSA. Spot Trender used a reaction graph to select the winners. Would you like to see who won? Read on.

Dove and Samsung Rule YouTube's Top Ads for July 2013

Dove and Samsung Rule YouTubes Top Ads for July 2013

This is the list of top-viewed YouTube ads for July. As should be no surprise, many of these ads have a ton of paid views. That doesn't mean these ads are bad, but some are not so extraordinary to get so many views. Anyway, here's what topped the charts on YouTube in July.

YouTube Video Insights for August 2013: But Wait, There’s More!

YouTube Video Insights for August 2013: But Wait, There’s More!

Some statistics you can take with you during the month of August, while you're laying out on a beach somewhere. Learn about the Gen C audience, refresh your knowledge about features on YouTube, and how YouTube compares to Sharknado. Why not?

That Hump Day Camel Won't Stop: Top Branded Video Ad Campaigns for July 2013

That Hump Day Camel Wont Stop: Top Branded Video Ad Campaigns for July 2013

The Top 20 shared branded campaigns of July, according to Unruly. In the mix: that Geico camel continues to be shared at an incredible pace, cats try to be more like dogs, a nifty video from Honda featuring hands, and Grand Theft Auto V.

Everything You Always Wanted to Know About AdWords for Video* (*But Were Afraid to Ask) [Creator's Tip #102]

Everything You Always Wanted to Know About AdWords for Video* (*But Were Afraid to Ask) [Creators Tip #102]

In this week's Creator's Tip, we go long! We get BLASTmedia's Ryan Noel to tell us everything about AdWords for Video: where to start, who to target, where the ads will appear, the frequency at which they will appear, and so on. Follow this video to start becoming a master.

Why You Should Share Your Creative Budgets with Vendors

Why You Should Share Your Creative Budgets with Vendors

When clients don't divulge their creative budgets to vendors, it just wastes a lot of time and money on both ends of the deal. While the client may want to keep that secret in the attempt to prevent getting fleeced, creative vendors don't want to take advantage, they just want to know where to aim.

Brands Should Encourage User-Generated Video Content to Spread the Word

Brands Should Encourage User Generated Video Content to Spread the Word

Brands should let their customers do the talking by becoming brand advocates and sending their own user-generated video content through social media to spread the word. There are a number of ways to get your fan base excited about doing this for you, and how it can be a fun and cost-effective method of advertising.

How Brands Market Video on YouTube: Interview with Google's Suzie Reider

We talked to Google/YouTube's Suzie Reider, Director of Media Solutions, also our keynote speaker at the ReelSEO Marketing Summit this Friday. What exactly do brands need to keep in mind when creating content for YouTube? Suzie's got some stats, tips, and top-notch info for us to consider.

The 5 Best Benefits of Real-Time Video Ad Buying

The 5 Best Benefits of Real Time Video Ad Buying

The benefits of buying video ad space in real time are laid out. With real-time buying set to increase 57 percent by 2014, and will make up 25 percent of the entire online video spend, it's time to learn what exactly is attractive about programmatic real-time ad buying.

The Cure for Videos Suffering from Television Syndrome and Viralitis

The Cure for Videos Suffering from Television Syndrome and Viralitis

Brands often suffer from "Television Syndrome" and "Viralitis" when it comes to creating video, expecting the things that work on TV to work on YouTube, or shooting for a viral video when "virality" is more for entertainment value than brand lift. So what's the cure?

Kmart Hopes Yo Mama Appreciates New Video Campaign

Kmart Hopes Yo Mama Appreciates New Video Campaign

Kmart are on a roll as a far as video content is concerned, and 'Yo Mama' marks the third big campaign of 2013. It's less saucy than 'Ship My Pants' and 'Big Gas Savings' so will a softer approach do as well with viewers?

Wait A Minute...DON'T Be Funny, Says Unruly in 'Science of Sharing' Report

Wait A Minute...DONT Be Funny, Says Unruly in Science of Sharing Report

A new white paper from Unruly called "The Science of Sharing" says stop trying to be funny, launch your campaigns on Wednesday for the best sharing, and try to have more than one emotional trigger in your ads.

Top Ten Ads on YouTube for June 2013

Top Ten Ads on YouTube for June 2013

YouTube has released their top 10 ads for June. Included is Samsung's collaborations with Usher and Jay-Z, two ads featuring Despicable Me 2, Pepsi's levitation stunt, and fantastically, Dollar Shave Club's "One Wipe Charlies" ad.

How to Create YouTube Advertising that Makes the Cash Register Ring

How to Create YouTube Advertising that Makes the Cash Register Ring

What will Greg Jarboe be talking about at the Reel Summit taking place later this month? Well, how to create advertising that makes that cash register ring, using the teachings of David Ogilvy, who literally wrote the book on advertising.