Video Advertising

Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

Procter & Gamble Launches ‘Pick Them Back Up’ Ad Campaign

Procter & Gamble Launches ‘Pick Them Back Up’ Ad Campaign

Proctor and Gamble’s new worldwide feelgood ad campaign has gone viral, just in time for the 2014 Winter Olympics, where they are also setting up a base to support the families of Olympians in Sochi. But it’s moms who really get the special treatment in “Pick Them Back Up”.

Online Behavioral Video and Display Advertising – Treading a Fine Line

Online Behavioral Video and Display Advertising – Treading a Fine Line

Online Behavioral Advertising (OBA) is fast becoming one of the standard industry practices for tracking visitor behavior so the right video and display ads can be served. But there’s a fine line between understanding your audience and creeping them out.

New Old Spice Ads: Mommas Gonna Hate Edition

New Old Spice Ads: Mommas Gonna Hate Edition

Old Spice are the masters of the funny commercial and their latest, featuring some incredibly creepy moms, are already going viral. They are weird, distinctive, very memorable and will frighten the life out of teenage boys.

T-commerce Comes to Super Bowl 2014 Via David Beckham’s Underwear

T commerce Comes to Super Bowl 2014 Via David Beckhams Underwear

T-commerce will be making its Super Bowl 2014 debut in February, and eligible viewers with the right kind of TV set are going to be able to purchase items from the H&M/David Beckham Bodywear collection directly via their TV remote as the ad plays.

Three Key Reasons Why Video Will Push US Total Ad Spending Up In 2014

Three Key Reasons Why Video Will Push US Total Ad Spending Up In 2014

The Winter Olympics, the FIFA World Cup and the US Midterm Elections will all have a significant impact on U.S. video advertising spend in 2014. But will the purchase of video ad units exceed even the most optimistic forecasts? We think so.

And Hulu’s Average CPM in 2013 is…

And Hulus Average CPM in 2013 is...

OTT and VoD subscription service Hulu has released figures that confirm the company will reach $1 billion in revenue in 2013. We take a look at the math to see where that revenue might be coming from and how much it costs to place an ad on the Hulu platform.

Video Advertising Predictions For 2014

Video Advertising Predictions For 2014

Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.

Hate Pre-Roll Ads? So Do Burger King Who Just Made 64 Of Them

Hate Pre Roll Ads? So Do Burger King Who Just Made 64 Of Them

Pre-Roll ads. Can’t live with them, can’t watch a video without them. We’ve seen quite a few brands play about with the format and now Burger join in the hatred with you, albeit with 64 of their very own.

Why Super Bowl Advertisers Could Still Lose With a $4 Million Budget

Why Super Bowl Advertisers Could Still Lose With a $4 Million Budget

2014 Super Bowl ad slots have cost each advertiser $4 million but is that enough to guarantee brand success for their 30 second ad? There’s so, so much more that needs to be considered to make a campaign go viral.

Video Ad Viewing Up 31% Year-To-Year, Completion Rates Flat [REPORT]

Video Ad Viewing Up 31% Year To Year, Completion Rates Flat [REPORT]

Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That’s around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.

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