Video Advertising

Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

Maseratis and Crazy Zombies: Top YouTube Ads For February 2014

Maseratis and Crazy Zombies: Top YouTube Ads For February 2014

It may be out of the reach of many, but a spot for the new Maserati Ghibli topped the most watched video ad on YouTube last month, followed closely by the 2014 Super Bowl ad from Chrysler, which featured everyone's favorite folkie Bob Dylan.

IAB Refines Digital Video In-Stream Ad Metric Definitions

IAB Refines Digital Video In Stream Ad Metric Definitions

Since brands, agencies and marketers aren't digital video ad gurus the IAB figured they needed a set of documents to help them understand all that mumbo jumbo we video ad nerds were talking about. Today, they updated the Digital Video In-Stream Ad Metric Definitions and we cover the changes.

The Most Shared Video Ads of the 2014 Sochi Olympics

The Most Shared Video Ads of the 2014 Sochi Olympics

As the Winter Olympics end, we check out the brands who released video ads during the Sochi Games, and confirm which advertisers are currently at the top of the podium and which are falling flat on their faces on the ice. From official sponsors to brands just looking to hijack one of the biggest sporting events in the calendar.

YuMe Highlights Creative Best Practices for Connected TV Ad Experiences

YuMe Highlights Creative Best Practices for Connected TV Ad Experiences

YuMe hooked up with Frank N. Magid Associates and Razorfish and took a look at connected TV ad experiences. From the collaboration came a set of best practices to make sure that your users and content viewers are getting the best experience they can. This ...

Fun Video Friday: Hoverboards, Keyboard Cats and Raspberry Pi Hair

Fun Video Friday: Hoverboards, Keyboard Cats and Raspberry Pi Hair

In our pick of the best videos of the week we learn that hoverboards are completely fake but we still want one anyway, marijuana advertising goes mainstream and Kevin Spacey was born to play Keyboard Cat. WElcome to Fun Video Friday.

American Express Wins the Oscar for Brand Ad Effectiveness

American Express Wins the Oscar for Brand Ad Effectiveness

If BrandAds research results are any indication, not all ads run during the Oscars ceremony are created equal. In fact, some are abundantly better at swaying opinion in terms of purchase likelihood than others are. While American Express soared with over 60% uplift, Snickers saw just a meager 8%.

Full Screen Auto-Play iAds Are Coming To Your i-Phone and i-Pad

Full Screen Auto Play iAds Are Coming To Your i Phone and i Pad

New full screen, auto-play video ads could be coming to an iPhone or iPad near you soon. The iAds will be music to the ears of advertisers who, currently, can only deliver clickable mobile banners for their video to play on Apple mobile devices.

Videos Ads: Top Shared Global Brands of February 2014

Videos Ads: Top Shared Global Brands of February 2014

Budweiser, Coco-Cola, Go Pro, and Schwarzkopf all made the list of brands whose video ads were the most shared across Facebook, Twitter and the blogosphere in February 2014. It's no surprise that 'Puppy Love' was the most popular single ad for Budweiser, marking its second month in a row in the chart.

Ad Viewing on Long-Form Video Grew 86% in 2013 [Report]

Ad Viewing on Long Form Video Grew 86% in 2013 [Report]

FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.

The Top 20 Most Shared Online Video Ads For February 2014

The Top 20 Most Shared Online Video Ads For February 2014

Budweiser's Puppy Love trampled all over the competition to take the #1 most shared video ad for February 2014. But video ads featuring human flea collars, cats singing classic 80's hits, and Germans smoking sausages, all did extremely well too.