Video Advertising

Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

Memo to Susan Wojcicki: YouTube Needs its Own Ad Sales Force NOW

Memo to Susan Wojcicki: YouTube Needs its Own Ad Sales Force NOW

Susan Wojcicki will face several strategic challenges as the head of YouTube. She’ll need to figure out how to significantly increase the number of advertisers who are using TrueView in-stream ads as well as dramatically increase the amount of money they spend on YouTube.

Amazon Looking to Become Major Video Advertising Network?

Amazon Looking to Become Major Video Advertising Network?

Amazon has teamed up with FreeWheel to begin ramping up video advertising at the world’s largest eCommerce site. The possibilities are mind-boggling when you think about the amount of behavior data they probably have stored on shoppers.

Pre-roll Ads Most Tolerable Video Ad Format [Report]

Pre roll Ads Most Tolerable Video Ad Format [Report]

Yahoo! reports that 22% of people find pre-roll video ads acceptable. But is that an acceptable number based on the research? Half of the same audience also believes that ads should be more interactive, more relevant and that they should be given a choice in the ads they see.

Pepsi and Coke Fail to Make Top 10 Most Shared Super Bowl Brands

Pepsi and Coke Fail to Make Top 10 Most Shared Super Bowl Brands

Volkswagen top the list of the most shared Super Bowl ads of all time, ahead of Budweiser, Universal Pictures and Doritos. Soft drink giants Pepsi and Coca-Cola don’t make the top ten, and now Pepsi are taking a different approach for the 2014 big game.

Streaming Sunday: Super Bowl to Stream Free Online Via FOX Sports GO

Streaming Sunday: Super Bowl to Stream Free Online Via FOX Sports GO

For the third year in a row a broadcaster will stream the Super Bowl free online as FOX uses it’s Sports Go app to show providers and viewers what it has to offer. It won’t have the same ads, it won’t be available on smartphones and it’s most likely a ploy by FOX to get more providers to pick up their FOX Sports channels.

AOL: Is America’s Top Video Ad Property YouTube’s Only Serious Rival?

AOL: Is Americas Top Video Ad Property YouTubes Only Serious Rival?

AOL is the top Video Ad property in the U.S., serving 4.3 billion video ads in December 2013 to 55.6% of online Americans. It’s also the #3 Video Content property after Google and Facebook, so does that make it YouTube’s only serious rival?

Procter & Gamble Launches ‘Pick Them Back Up’ Ad Campaign

Procter & Gamble Launches ‘Pick Them Back Up’ Ad Campaign

Proctor and Gamble’s new worldwide feelgood ad campaign has gone viral, just in time for the 2014 Winter Olympics, where they are also setting up a base to support the families of Olympians in Sochi. But it’s moms who really get the special treatment in “Pick Them Back Up”.

Online Behavioral Video and Display Advertising – Treading a Fine Line

Online Behavioral Video and Display Advertising – Treading a Fine Line

Online Behavioral Advertising (OBA) is fast becoming one of the standard industry practices for tracking visitor behavior so the right video and display ads can be served. But there’s a fine line between understanding your audience and creeping them out.

New Old Spice Ads: Mommas Gonna Hate Edition

New Old Spice Ads: Mommas Gonna Hate Edition

Old Spice are the masters of the funny commercial and their latest, featuring some incredibly creepy moms, are already going viral. They are weird, distinctive, very memorable and will frighten the life out of teenage boys.

T-commerce Comes to Super Bowl 2014 Via David Beckham’s Underwear

T commerce Comes to Super Bowl 2014 Via David Beckhams Underwear

T-commerce will be making its Super Bowl 2014 debut in February, and eligible viewers with the right kind of TV set are going to be able to purchase items from the H&M/David Beckham Bodywear collection directly via their TV remote as the ad plays.

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