Video Advertising

Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

Google TV To Get Channel Marketplace & Compete With Cable Providers?

Google TV looks to be on the verge of creating an app marketplace specifically for video channels much like Boxee and Roku have. In a recently updated patent (20110321072) they describe a system that, "...allows content providers to create channels of video content and make ...

Voting On And Ogling Miss America Pageant Starts On YouTube

Miss America is doing something a little different this year, and it involves online video.  This time, all 53 Miss America contestants have a YouTube video showing off their skills, knowledge, and beauty, and they invite people to vote at the end of them.  Voting ...

The Online Video Explosion In Brazil Has Advertisers Paying Attention

Last week, Advertising Age published a piece about the growth of YouTube in Brazil. It's a stunning and rapid growth, and one that's getting the attention of advertisers from around the world. Combined with the recent moves in that market from Poptent and Netflix, it's ...

Sponsored Videos Gaining Ground In Video Advertising For Online Gaming

Some interesting information that was sent to me recently pertains to how favorable online game players are toward sponsored videos so that they can continue to play a game for free. Then again, the study was done by SponsorPay and they are a provider of ...

10 Most Watched Video Ads On YouTube For 2011

This morning (at the ungodly hour of 3:01 a.m. ET), the YouTube team announced its list of the 10 most-watched video ads of 2011. I know, I know.  Some kids can't wait until daybreak to find out what Santa has left them under the Christmas tree. ...

Top 20 Online Video Ads Of 2011 According To Shares

There is no doubt that 2011 has been an epic year for social video. Looking through the top 20 most shared ads of the last 12 months you cannot help but be struck by the sheer size, scale and spectacle of some of the campaigns. Budgets were ...

Over Two-Thirds Of Advertisers Will Spend More On Video Ads In 2012

Break Media and Advertiser Perceptions Inc. got together and published a new report on how advertisers plan on spending for video ads in 2012 as well as their expectations and actual spends for 2011. The report also looks at formats and practices that are trending ...

Pre-Roll Video Ads Still Reign Supreme, According To Break Media Report

Numerous new forms of video advertising have been hitting the marketplace over the years, with 2011 being one of the largest growth of options I can remember. Still, advertisers are still tied up in the pre-roll according to the latest report by Break Media and ...

Online Video Advertisers Can't Always Get What They Want In Pricing & Measurement

Some advertisers have been holding off becoming video advertisers, and many have been limiting their spending for a variety of reasons. In the Digital Advertising Trends 2012 report from Break Media and Advertising Perceptions Inc., the companies offer some insight into why some advertisers haven't ...

Mixpo Mixes In Measurement With New Mixpo BrandMeasure Product

The big question that all of us have been thinking about and many have asked is; what is the video ad campaign impact on brands. Today, Mixpo is helping us determine the answer to that very question as they release information on their new Mixpo ...

Nielsen Online Video Metrics Will Measure Ratings For Advertisers With VideoHub Deal

We all knew this would have to happen sooner or later.  With online video revenue tripling this year, and YouTube looking to jump from hundreds of thousands of advertisers to millions, online video advertising is about to hit a mesmerizing level.  Now, advertisers who were ...

Online Video Ad Views Skyrocket In Q3 2011

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Freewheel also found ...

YouTube And TV Ads Are Better Together

It's like peanut butter and chocolate all over again. A new report from Google and Ipsos, who has got a creepy tagline "Nobody's Unpredictable," took a look at ad effectiveness in terms of ad recall and and brand metrics and found, once again, that TV ...

Follow Up With Mixpo On New Frameworks Interactive Ads

If you read my previous article about Mixpo's new interactive video ads, called Frameworks (formerly Project Matisse I'm told), you know I had some questions I thought might need some expansion to get a better grip. So I went straight to the source, Walter Harp, ...

What Can Cat Video Advertising Do For Your Business? HeHe Catvertising

Each Friday, Jeremy Scott writes a weekly viral video marketing column where he highlights the most interesting viral videos and analyzes viral video trends of the week. Videos that feature pets and animals are often in the mix and even those that may identify themselves ...