Video Advertising Trends & Tips

Video advertising trends, tips and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

New Old Spice Ads: Mommas Gonna Hate Edition

New Old Spice Ads: Mommas Gonna Hate Edition

Old Spice are the masters of the funny commercial and their latest, featuring some incredibly creepy moms, are already going viral. They are weird, distinctive, very memorable and will frighten the life out of teenage boys.

T-commerce Comes to Super Bowl 2014 Via David Beckham's Underwear

T commerce Comes to Super Bowl 2014 Via David Beckhams Underwear

T-commerce will be making its Super Bowl 2014 debut in February, and eligible viewers with the right kind of TV set are going to be able to purchase items from the H&M/David Beckham Bodywear collection directly via their TV remote as the ad plays.

Three Key Reasons Why Video Will Push US Total Ad Spending Up In 2014

Three Key Reasons Why Video Will Push US Total Ad Spending Up In 2014

The Winter Olympics, the FIFA World Cup and the US Midterm Elections will all have a significant impact on U.S. video advertising spend in 2014. But will the purchase of video ad units exceed even the most optimistic forecasts? We think so.

And Hulu's Average CPM in 2013 is...

And Hulus Average CPM in 2013 is...

OTT and VoD subscription service Hulu has released figures that confirm the company will reach $1 billion in revenue in 2013. We take a look at the math to see where that revenue might be coming from and how much it costs to place an ad on the Hulu platform.

Video Advertising Predictions For 2014

Video Advertising Predictions For 2014

Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.

Hate Pre-Roll Ads? So Do Burger King Who Just Made 64 Of Them

Hate Pre Roll Ads? So Do Burger King Who Just Made 64 Of Them

Pre-Roll ads. Can't live with them, can't watch a video without them. We've seen quite a few brands play about with the format and now Burger join in the hatred with you, albeit with 64 of their very own.

Why Super Bowl Advertisers Could Still Lose With a $4 Million Budget

Why Super Bowl Advertisers Could Still Lose With a $4 Million Budget

2014 Super Bowl ad slots have cost each advertiser $4 million but is that enough to guarantee brand success for their 30 second ad? There's so, so much more that needs to be considered to make a campaign go viral.

Video Ad Viewing Up 31% Year-To-Year, Completion Rates Flat [REPORT]

Video Ad Viewing Up 31% Year To Year, Completion Rates Flat [REPORT]

Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That's around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.

Comcast Want to Further Monetize VOD Content with Even More Ads

Comcast Want to Further Monetize VOD Content with Even More Ads

The cable industry has been facing some real challenges over the past few years, the least of which is cord cutting. Now Comcast must be feeling the sting of all those lost subscribers because they're starting to dream up new ways to monetize content via more video advertising.

The Top 20 Global Online Video Ads For November 2013

The Top 20 Global Online Video Ads For November 2013

Van Damme and his splits, Jingly Boxer Shorts and a Christmassy Bear and a Hare all won a place at the top of the 20 most shared, branded video ads during November 2013. Amazingly, GEICO's 'Hump Day' is still holding strong after nearly 7 months in the charts.

Mobile Games Poised to be Next Big Thing for Video Advertising?

Mobile Games Poised to be Next Big Thing for Video Advertising?

50% of the US online population play games on their mobile devices, and ads on those games attract a click through rate (CTR) of, minimum, 1.5% globally. That's around 10 times higher CTR than display ads which spells out a big opportunity for brands.

72% of Video Marketers are Buying Ads on YouTube, but NOT In-stream Video Ads [REPORT]

72% of Video Marketers are Buying Ads on YouTube, but NOT In stream Video Ads [REPORT]

In our 2013 Online Video Marketing Survey and Business Trends Report, YouTube and Google rank as the most often cited place for purchasing paid video ads, but only a third of video marketers are investing in in-stream video advertising.

Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic video ad buying is changing the face of video advertising, as we see automated systems make the media buying decisions rather than individuals. Still confused? Read our handy nuts and bolts guide and find out the benefits for ad buyers and publishers.

IAB Digital Video Rising Stars Announced: Standardising Ad Units

IAB Digital Video Rising Stars Announced: Standardising Ad Units

The IAB has released the final version of their Digital Video Rising Stars Style Guide and Technical Specifications. The guidelines are designed to standardise digital formats for brand advertising, including video ads.

The Top 20 Most Shared Video Ads of 2013

The Top 20 Most Shared Video Ads of 2013

Dove, GEICO, Evian, Kmart and Budweiser all rank amongst the most shared video ads of 2013 but there are also some surprises in the list such as the appearance of Volvo and their Jean-Claude Van Damme splits routine which has already attracted 1.82 million shares only 8 days after its release.