Video advertising news and information. Coverage of the newest trends and formats for online video advertising. How to advertise within video content as well as other video advertising coverage of the newest video ad formats, video advertising networks, contextual video advertising, in-stream video advertising, video banner ads, and more…
According to the comScore Video Metrix report, there were over 33 Billion videos streamed in December 2009. That’s more than a Bilion a day. Who came out on the top for the month?
Search ads have been the champions of online ad spending for some time. Thanks to Google not only having the majority share of the search market, but also a major tie-in with Adwords and Adsense. But video ad spending is increasing rapidly. So one day these two online titans will face off in the annual tables and duel for supremacy. That fight might be sooner than you think and here at ReelSEO we have front row seats (and a blonde in a fur coat on each arm like all good fight promoters should).
Ever wonder how many people wait through pre-roll advertisements vs. abandoning the video altogether? TubeMogul took it upon themselves to see just how many people are watching those coveted and lucrative spots and you might be surprised by their findings.
YouTube recently announced that they would be testing a video rental service via their site. As a “Beta Test,” they’ve partnered with Sundance Film Festival and have five films available. It seems they will be available for rent until the end of the month.
Will Smith was close with his ‘Get Jiggy with it’ hit. Jivox is even closer with their recently announced interactivity elements that can be added to almost any video ad (provided you’re using them that is). But how does it work?
With over 3 billion video ad impressions YuMe is a leading online video advertising network. They currently have over 500 publishers on-board, so quite popular one might argue.
Last month, we spoke with Jayant Kadambi, Co-Founder and President of YuMe, about their platform for video advertising and monetization, how best to measure the performance of video advertising, and the future of in-stream video advertising as it pertains to small and medium sized business advertisers.
I Interviewed Bismarck Lepe, Founder and President of Products for the online video platform Ooyala, about how their solution also allows content providers to make money from their “premium” video content via subscription models and pay-per-video (PPV) models – or what I refer to as, “video for sale.”
Online advertising in the US will decline for the first time in nearly a decade. Now, don’t panic, it’s just a minor setback as it’s expected to make a speedy recovery next year to full health and continue tackling the big dogs of traditional print, radio and TV. Oh, and as for video….
Tod Sacerdoti from Brightroll recently dropped some stats pertaining to how they see the market shaping up and performing through the third quarter of the year. Some were quite interesting so I thought I would share them with you.
I interview Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association’s 7th Semiannual Interactive Marketing Survey, that in-stream video advertising will be “huge” in 2010, thanks to growing adoption by media sales agencies of Internet Advertising Bureau’s (IAB’s) development of video ad standards. Will this open up video ad serving to more businesses on the smaller scale?
YouTube has begun testing “skippable” ads on videos. But before you get offended as an advertiser (“What?! They’re letting people skip my ads?”) or get excited as a user (“Hooray! They’re going to let me skip ads!”), you should probably know that this is research and not necessarily a new permanent feature.
What YouTube—Google, really—is trying to do is ascertain what kind of ads are appealing to viewers, and what kind of ads they won’t tolerate. They’re also hoping to learn more about the demographic make up of audience subsets—“What kind of person is more likely to tolerate this kind of ad?” Or, “Exactly when do they tire of an ad and choose to skip it?”
