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Online Video: Video Advertising

Animoto Videos Now with Text Overlays - Upgrade or Upsell? The Fine Print

A while back, I wrote about Animoto and its potential applications for both consumer and SMB video creation and sharing. Well Animoto is still working on innovations for their product and have come round to the "text + video = ...

Keystream Launches SmartAd(TM) SaaS Video Ad Overlays

Keystream(TM) Corporation (http://www.keystream.com), the global leader in intuitive Web video ad insertion, today announced its SmartAd(TM) platform which enables broadcasters, Web video publishers and advertisers to monetize their video assets on an easy to use Software-as-a-Service (SaaS) platform. Keystream is ...

Pre-Roll Video Ads – the future of online advertising?

"The pre-roll" - the video advertisement which begins the user's experience with desired video content – has seen some major improvements in ad platform technology, along with convergence of user acceptance and marketers learning how to be much more user-friendly ...

“Advergaming” in The Presidential Race - The Emerging Video SEO Opportunity

For nearly the entire length of the Presidential campaign  neither candidate was doing any notable online video marketing tactics outside of their own YouTube channel. That changed in the past couple of weeks, when "virtual billboards" for Barak Obama starting appearing ...

EyeWonder - New Video Ad Format with 360-Degree Viewing Experience

EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, today announced an exclusive partnership with spherical video technology company Immersive Media Corp. (TSXV: IMC) ("IMC"). This union empowers advertisers, agencies and publishers to incorporate 360-degree viewing capabilities ...

Adap.tv Empowers Publishers to Serve Own Video Ads by Extending Capabilities of Existing Display Ad Servers

Adap.tv, creators of OneSource, the first platform to help publishers fully monetize their online video content, today announced a strategic product that extends the capabilities of leading ad display management systems, DoubleClick DART and Microsoft Atlas AdManager, to serve ads ...

BrightRoll Announces Video Advertising Network Integration with Brightcove

BrightRoll, the largest branded video advertising network, today announced it has built a joint integration path for online video ad serving with Brightcove, the leading online video platform. This partnership will enable joint Brightcove and BrightRoll customers to integrate with ...

Online video advertising performance rises during holidays, says Eyeblaster

Digital media advertising solutions provider Eyeblaster released its Analytics Bulletin showing the increased potency of online video during the month of December, including big surges in video ad start rates and average duration among consumers.

Report: Online Video Ads to Surge (Mediaweek)

According to eMarketer, by 2012 four out of five U.S. Internet users will view video ads--not surprising, since such ads will be ubiquitous by then. That 66.8 percent share equates to 129.5 million people who will view online video ads this ...

Free Holiday Web Video Advertising Tips & Discounts from Jivox

Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced a promotion that will assist Main Street businesses reach more customers with their holiday ad campaigns. Between today and December 31, 2008, advertisers ...