Online video advertising news and information. How to advertise within video content as well as other video advertising news and coverage of trends in online video ad formats, web video advertising, contextual video advertising, in-stream video advertising, video banner ads, and more…
I recently covered the Chicago Interactive Marketing Associations’ panel discussion – Creative, Technology, Media, and Analytics. The panelists of senior industry leaders debated on how creative, technology, media & analytics are converging more in interactive video marketing; and how agencies can overcome the limitations of video measurement towards client buy-in.
You want to measure impact on retail sales of your product for your online video campaign on YouTube? Well now they’re helping you do that with a new overlay that can even help drive that impact deeper into your business and allow you to link off-site.
In the past, I’ve written about how video ads perform when compared to traditional banner ads. Now, Google confirms the strong effectiveness of video advertising with a recently released a study via DoubleClick which states Rich media ad formats with video outperform all other types of ads by an overwhelming margin. According to the research video ads even outstrip Flash animation and can be the deciding factor on whether or not it’s a successful campaign.
Brightroll has made the list of lists in regards to online video properties according to ComScore. Hurrah! The firm recently announced that ComScore’s Video Metrix has ranked them in the top 10 and is the only ad network to break that line.
It’s recently been said that the recession is slowing the adoption of online video for marketing purposes. But it’s not really the only reason. There are many other reasons that advertisers and marketers aren’t jumping on the bandwagon and joining the online video ‘revolution.’ Here’s my quick list of what we need to do before we can expect it to gain complete widespread acceptance like other forms of marketing and advertising.
Late last year, Marketing Sherpa, released an in-depth report geared on the fast-growing landscape of video marketing titled, “Marketing With Video Report: Online, TV & Mobile.” In their research for the report, they asked a sample of marketers using video advertising, either online or on TV, what effect various tactics would have on their video ads. The answer was a resounding, “We Want More Interactivity in Video Ads.”
73% of video marketers agree that adding interactivity to a video ad will increase the effectiveness of the ad. And thank God for that answer. I do wonder about the other 27% who disagree. I mean, how the heck would you get the idea that incorporating greater interactivity might not increase conversions/effectiveness/etc…? Not to say that the question shouldn’t have been asked. Clearly it is important for companies in the video advertising space to understand what is most important to the marketers that are leveraging video advertising.
Podcast: Download
Looking for the optimal video ad length? Not sure how many times a user should ever be exposed to that particular ad? Well, now we’ve got the answers thanks to Lotame, an online advertising company.
Lotame decided it was time to get some firm numbers down in regards to optimal ad length and exposure so they, like everyone else these days, did some research. They did the research using ad campaigns for shows that were basically to raise interest in the show and get viewers to watch (tune-in ads if you like). They found that too much exposure to a particular brand or ad will simply turn users off and make them steer clear.
Brightroll, the video advertising network, recently announced their Video Impact program to track online video campaign impact on retail sales. When the announcement was made I was somewhat skeptical of the validity of the data as they chose Nielsen as the tracking firm. As a result of my skepticism Tod Sacerdoti, CEO of Brightroll, thought that a chat was in order.
Tremor wants to rock your video ads by taking things to a whole new level of interaction and placement. No more will viewers have to wait for pre-rolls, tolerate mid-rolls or simply skip over post-rolls, or will they?
BrightRoll, best known for their branded video advertising network, has launched a new service called Video Impact.
Video Impact is designed to measure the effectiveness of online advertising on retail sales and comes out of feedback from 150 advertising executives that BrightRoll polled in their 2009 Spring Online Video Advertising report.
Now that the economy isn’t all that great and advertising and marketing budgets are getting slashed with the heavy-handed machete of cost-savings, ROI is more important than ever before. Video Impact is set to track ROI for CPG marketers. It is going to be based on Nielsen’s NetEffect service (those guys again!) and will allow online advertisers to analyze behavior of the customers and optimize the delivery of the ads in the campaign. This is some serious down and dirty metrics we’re talking about. It’s going to look at the direct impact on actual sales based on the delivery of the ads to the customers online.
