Video Advertising and Online Video:
Video advertising news and information. Coverage of the newest trends and formats for online video advertising. How to advertise within video content as well as other video advertising coverage of the newest video ad formats, video advertising networks, contextual video advertising, in-stream video advertising, video banner ads, and more…

Ever wonder how many people wait through pre-roll advertisements vs. abandoning the video altogether? TubeMogul took it upon themselves to see just how many people are watching those coveted and lucrative spots and you might be surprised by their findings.
YouTube recently announced that they would be testing a video rental service via their site. As a “Beta Test,” they’ve partnered with Sundance Film Festival and have five films available. It seems they will be available for rent until the end of the month.
YouTube has begun testing “skippable” ads on videos