Online Video:
Video Advertising
A while back, I wrote about Animoto and its potential applications for both consumer and SMB video creation and sharing. Well Animoto is still working on innovations for their product and have come round to the "text + video = ...
Keystream(TM) Corporation (http://www.keystream.com), the global leader in intuitive Web video ad insertion, today announced its SmartAd(TM) platform which enables broadcasters, Web video publishers and advertisers to monetize their video assets on an easy to use Software-as-a-Service (SaaS) platform. Keystream is ...
"The pre-roll" - the video advertisement which begins the user's experience with desired video content – has seen some major improvements in ad platform technology, along with convergence of user acceptance and marketers learning how to be much more user-friendly ...
For nearly the entire length of the Presidential campaign neither candidate was doing any notable online video marketing tactics outside of their own YouTube channel. That changed in the past couple of weeks, when "virtual billboards" for Barak Obama starting appearing ...
EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, today announced an exclusive partnership with spherical video technology company Immersive Media Corp. (TSXV: IMC) ("IMC"). This union empowers advertisers, agencies and publishers to incorporate 360-degree viewing capabilities ...
Adap.tv, creators of OneSource, the first platform to help publishers fully monetize their online video content, today announced a strategic product that extends the capabilities of leading ad display management systems, DoubleClick DART and Microsoft Atlas AdManager, to serve ads ...
BrightRoll, the largest branded video advertising network, today announced it has built a joint integration path for online video ad serving with Brightcove, the leading online video platform. This partnership will enable joint Brightcove and BrightRoll customers to integrate with ...
Digital media advertising solutions provider Eyeblaster released its Analytics Bulletin showing the increased potency of online video during the month of December, including big surges in video ad start rates and average duration among consumers.
According to eMarketer, by 2012 four out of five U.S. Internet users will view video ads--not surprising, since such ads will be ubiquitous by then.
That 66.8 percent share equates to 129.5 million people who will view online video ads this ...
Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced a promotion that will assist Main Street businesses reach more customers with their holiday ad campaigns. Between today and December 31, 2008, advertisers ...
