Video Advertising

Video advertising news, trends, and resources. Learn about the newest video ad formats, video advertising networks and video ad platforms, contextual video advertising, in-stream video advertising, video banner ads, and more…

Crime Fighting Video Advertising Fraud

Crime Fighting Video Advertising Fraud

If you run a digital business today, you are also inadvertently in the crime fighting business. Video ad fraud is a real and ongoing issue in the ad tech community. YuMe CEO Jayant Kadambi offers four points that digital video ad companies should all be driving home to combat the issue.

Social Video Lessons Every Marketer Should Learn from the World Cup

Social Video Lessons Every Marketer Should Learn from the World Cup

The World Cup was arguably the biggest marketing event of all time. But which brands triumphed? What kind of content attracted the most shares? Were there any themes? And what were the sharing patterns? We take a look at some of the social video lessons that every marketer can learn from the tournament.

2014 Reel Video Summit Features Experts, Gurus and Brands, Oh My!

2014 Reel Video Summit Features Experts, Gurus and Brands, Oh My!

If you haven’t visited the 2014 Reel Video Summit site lately, check it out today! The ReelSummit, which will be held July 24-25 at the Hotel Nikko in San Francisco, will feature more experts, gurus, and brands than Dorothy discovered on the Yellow Brick Road.

Bring Your Team to the 2014 Reel Video Marketing Summit

Bring Your Team to the 2014 Reel Video Marketing Summit

YouTube has grown to become the second largest social media site, and If you are a marketer, brand, retailer or storyteller, and you want to get serious about the business of video, then bring your team to the 2014 ReelSummit 24/24 July in San Francisco. Steep discounts available.

Celebrate Independence Day with a Video Break and a Tea Party

Celebrate Independence Day with a Video Break and a Tea Party

The 4th July celebrates independence from the Brits, and Unruly is joining in the fun by confirming the 100 most shared tea-themed videos of all time, It has also released an infographic featuring 10 famous – but hidden – internet memes in the Boston Tea Party scene. Can you find them all? Not to boast but we got all ten :-)

The Top 20 Most Shared Online Video Ads For June 2014

The Top 20 Most Shared Online Video Ads For June 2014

World Cup ads predictably dominated last month’s most shared video ads. With the biggest sporting event on the planet in full swing, it’s no surprise to see almost half of the top 20 ads of the month are football-related. Just like last month, Colombian pop princess Shakira’s collaboration with yoghurt brand Activia “La La La” leads the way.

Did YouTube’s Own Advertising Campaign Pay Off For the Site?

Did YouTubes Own Advertising Campaign Pay Off For the Site?

Earlier this year, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad campaign were Michelle Phan, Bethany Mota, and Rosanna Pansino. So, how did it work out?

56% Of Viewers Ignore Online Video Ads, 20% Will Watch Every Time

56% Of Viewers Ignore Online Video Ads, 20% Will Watch Every Time

A new report states that 56% of viewers skip video ads most of the time. More encouraging news comes in the form of 20% of respondents confirming that they are prepared to sit through video ads, and 24% of those questioned indicating that great video ad content will make them stick around until the very end.

Become an Expert in YouTube TrueView Advertising at ReelSummit 2014

Become an Expert in YouTube TrueView Advertising at ReelSummit 2014

Join industry experts in YouTube TrueView Video Advertising at a dedicated workshop at the ReelSummit in San Francisco on July 24th. Participants will learn how to execute comprehensive demographic research to advise ad targeting, how to create & when to use video remarketing lists, as well as B2B & B2C lead generation, direct response, and branding case studies. It’s a must attend event for anyone looking to expand their skills in this area.

We’ve Already Watched 1.2 Billion Minutes of World Cup Ads On YouTube

Weve Already Watched 1.2 Billion Minutes of World Cup Ads On YouTube

New stats from YouTube confirm that users have already watched 4x more 2014 World Cups ads than 2014 Super Bowl ads. That’s more time spent watching ads than if you watched every World Cup game in history! Ads by Activia (with the help of Shakira), Nike, and Samsung Mobile are grabbing most of the attention.

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