In May, a report titled, "U.S. Internet Advertising 2008–2012 Forecast and Analysis: Defying Economic Crisis," was released by IDC. In this report, the IDC expects that online video advertising will increase more than 700 percent over the course of the next 4 years. They predict that internet video advertising will grow from $500 million in 2007, to $3.8 billion in revenue for 2012.
The report breaks out spending by advertising format, including mobile advertising and spend on social networking services.
"Internet advertising will continue to grow in 2008 even though we expect marketers to pull back on ad spending across all media because of the current economic troubles," said Karsten Weide, program director, Digital Marketplace: New Media and Entertainment. "Video advertising will make great inroads online, while search advertising will lose some market share."