There have been a lot of questions recently regarding the setup in my new location in Cincinnati. In this week’s episode of Creator’s Tip we go through a behind the scenes look at some of the equipment and tips used each week to produce the Reel Web and Creator’s Tip video.

Here are the most common questions you guys asked recently:

1. How did you guys make that ReelSEO Logo Sting/Bumper?

How did you guys make that crazy cool logo stinger thing where the Reel SEO kind of bounces in and out?

For that we tapped into some connections we have and used the same person who made the Revision 3 intro logo, Eden Soto. That said, if you don’t have anyone who can do something like that or don’t have the budget for it, there are ways to accomplish the same thing. If you have Adobe After Effects then there are a lot of template sites out there where you can pay between $5-$25 for something that someone else has created and then customize it for your brand. You don’t need to have too much knowledge of After Effects to do this, you basically drop in your own logo, type in your text to replace what they have, render it out – if you want add audio and it’s complete.

If you don’t have After Effects, you can use Apple Motion to do this as well, or don’t use an intro at all.

After Effects and Motion Templates Used

2. What editing software do you use and why?

For editing, it used to be Final Cut Express, however, when the new version came out it was not as good as the original and instead switched over to Adobe Production Suite and now pretty much use Adobe Premiere Pro for editing all the videos.

As for why I now use Adobe Premiere Pro, it was kind of just a stepping stone process. It started with Windows Movie Maker back in 2006, then went to iMovie to Final Cut Express and then wanted to have Pro level features. The Professional Level Suite is mostly because I just like to keep learning new techniques and tricks, although to be honest, every time there is a switch to new software it also requires additional time to learn all of that particular software’s ins and outs so it does take me a lot longer to create a video the first time I use a new program, but I like the challenge and being able to have more information to share with you guys regarding other methods out there.

Video Software Products Mentioned

What kind of camera and set up do you use?

The camera is a Cannon 60D and then basically just stand back and talk to you guys. There is one key light and in the back there are two soft boxes and a light at the bottom. The lights illuminate the white sheet that hangs in the back.

Overall the setup is pretty basic. The ISO just needs to be set high enough (the current set up is at 320) with a shutter speed set at 100 and depth of field or F stop set at 2.8. You may need to experiment with settings and the zoom to get the look you want. The current set up is zoomed all the way in so there is a shallow depth of field on the background which blurs out most of the wrinkles and other things and makes the background pretty basic white.

The microphone used just a standard lapel microphone and it records directly into the camera and for the firmware, for the past few videos, has been with Magic Lantern which has audio meters on it and disables the automatic game control that is often a problem with most DSLR’s that boost the audio and produces a terrible hissing noise in the background.

Editing is just done on a five year old iMac.

As mentioned, overall it’s a really basic setup brought to you from the basement of my house.

Video Equipment Mentioned

(All template sites and Amazon links are ReelSEO affiliate links. Thanks for your support!)

Question: What other things do you recommend for our set up that you think we're missing?

  • BrandedChannels

    If you want to keep motion the way it should be for your framerate (23,976, I guess), you should keep your shutter at twice the framerate. That is, 1/50th, since that's closest to 1/48th. You only need to go up to 1/125 if you shoot at 60fps, to keep motion blur natural. Going up to 1/100th only reduces the incoming light (which you have compensate for with either higher ISO, or by opening the iris more). Another effect of higher shutter is that your motion becomes more stacato and less smooth. Just my two cents.

    • timschmoyer

      BrandedChannels I'm shooting at 29.97 frame rate, so I used to always stick with 60 or 80 shutter speed, but the past two videos I upped it to 100 because formerly when I wave my hands my fingers noticeably almost disappear. Using a 100 shutter speed tends to make my hands look like I still have fingers if I move them too much. You're right, though, it's a bit high, but the result seems to be the closest to what I'm hoping for.

      • BrandedChannels

        Fair enough. Just bear in mind that you may experience flickering from light sources, unless you adhere to multiples of 60Hz (which is the historic reason for 29,97 fps in the USA and 25fps for 50 Hz in Europe). So 1/125th solves that...

  • Online Agents

    Interesting stuff, thanks for sharing.

  • BrandedChannels

    If you want to keep motion the way it should be for your framerate (23,976, I guess), you should keep your shutter at twice the framerate. That is, 1/50th, since that's closest to 1/48th. You only need to go up to 1/125 if you shoot at 60fps, to keep motion blur natural. Going up to 1/100th only reduces the incoming light (which you have compensate for with either higher ISO, or by opening the iris more). Another effect of higher shutter is that your motion becomes more stacato and less smooth. Just my two cents.

    • timschmoyer

      BrandedChannels I'm shooting at 29.97 frame rate, so I used to always stick with 60 or 80 shutter speed, but the past two videos I upped it to 100 because formerly when I wave my hands my fingers noticeably almost disappear. Using a 100 shutter speed tends to make my hands look like I still have fingers if I move them too much. You're right, though, it's a bit high, but the result seems to be the closest to what I'm hoping for.

      • BrandedChannels

        Fair enough. Just bear in mind that you may experience flickering from light sources, unless you adhere to multiples of 60Hz (which is the historic reason for 29,97 fps in the USA and 25fps for 50 Hz in Europe). So 1/125th solves that...