In Search of Video SEO That Works – Beyond The Hype

In Search of Video SEO That Works   Beyond The HypeEarlier this year, I was contacted by Nico McLane for an interview on the subject of Video SEO.  Nico was looking for specific guidance with regard to the topic of Video SEO.  To give you a bit more background, Nico wrote the following in an early email correspondence;

"The subject of VIDEO SEO frustrates me because everyone is telling us we need it, but for who and for what benefit?"

As we all know, Video SEO has generated a ton of buzz and hype within both the online video and Internet marketing industries over the past year (good for ReelSEO of course).  There are a ton of companies that claim to offer video search engine optimization services and tons of blog posts popping up that offer readers tactical information about video SEO.

That said, I happen share similar frustrations with Nico in that I think that despite the hype, there is still a general lack of understanding when it comes to the subject.  This is true not only with regard to the definition of "Video SEO", but also true with regard to an understanding of the actual benefits, tangible ROI, strategy, etc…  I wont go into too much depth here with my feedback on the subject as I have written about this several times in the past.  However, I can sum it up with the following:

"Video SEO is not a means in and of itself, it is a strategy and a set of best practices that need to be combined with best practices for producing, publishing, and syndicating online video content.  It  is the application of SEO best practices when publishing online video content to ensure maximum visibility across search engines and ultimately, your target audience.  Ultimately, the ROI depends on many factors but is similar to that which can be achieved with traditional, oragnic SEO."

So, why am I telling you this long @$$ story?

In Search of Video SEO That Works   Beyond The HypeWell, Nico wrote an excellent in-depth article titled, "In Search of Video SEO that Works" which was just published in the June/July 2009 issue of Streaming Media Magazine.   Nico, among other things, is a talented writer for Streaming Media Magazine and streamingmedia.com; which, if you haven't already, I highly suggest that you subscribe to (click here for your free subscription).

Streaming Media magazine's readership is heavily weighted with C-level executives, presidents, owners, and industry leaders in large organizations.  With that in mind, I thought it might be worthwhile to solicit some additional expertise to join us in the discussion for a balanced view of the topic.  Because Everyzing has worked directly with several large organizations with regard to video search and video search engine optimization, I reached out to their CEO, Tom Wilde, who participated in the interview.

In the interview, Tom offered the following when asked "What makes for good VSEO?"

"Optimize the video's presentation page using standard SEO techniques; this is also true for videos uploaded to sharing sites. Logical file naming schemes, site structure, use sitemaps and relevant keyword usage throughout the landing page will result in good VSEO."

Check your indexed videos – An Added TIP

In Search of Video SEO That Works   Beyond The HypeAs we've covered in the past, you can easily add a video XML site map or MRSS feed of your own hosted videos to Google for proper indexing. As Nico mentions in the article, two-way RSS feeds are also becoming much more dynamic.

"Even Google Video search is experimenting with outgoing RSS feeds and observing how video results are extracted and re-purposed"

Nico goes on to offer a simple and effective tip show you how to view a feed of your own indexed videos, as output directly from Google Video (see the image on the right). This tip may help you troubleshoot issues you may experience with only some of your videos from your sitemap or MRSS feed getting properly indexed:

  1. Simply do a search on Google Video (video.google.com)
  2. Restrict the search engine query to your site by adding "site:yoursite.com"
  3. Then add the following tag: ?&output=rss.

For example to view an RSS feed that shows 10 videos that are indexed in Google Video for our site, you can view the feed at http://video.google.com/videosearch?hl=en&q=site:reelseo.com&num&output=rss

In Conclusion

In pondering the future of video search, video SEO, and the semantic web, Nico concludes the article with,

"It's like trying to think about the size of the universe. If you sit and think about it too long, it's exciting and a little bit scary to have such endless possibilities. The secret is in the sauce, and no two recipes are ever the same."

I recommend reading the article in its entirety (http://www.streamingmedia.com/article.asp?id=11224) as she offers a thorough background of video search along with several actionable tips for both hosted video SEO, and syndicated video SEO.

Nico – thanks for the opportunity to share our opinions & expertise :-)

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Posted in Video SEO
About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
  • http://www.NicoMcLane.com Nico

    Thanks Mark! What a shout out!

  • Tim Tevlin

    Mark you are bang on in your first quote when you state that the fundamental goal of Video SEO is SEO, meaning the pursuit of getting a client's name up front and center on Google's organic links when a good customer prospect is searching for a specific service or merchant type. Page One visibility for any local or niche-focused business on Google via the execution of posted videos in particular is itself a whole new 'silo' in search marketing communications. It gains additional organic links on top of all other high-ranking link opportunities you can pursue, gaining you both extra visibility on Google at a key time while diminishing that of a competitor's.

    Online video is without doubt a core new social marketing communications component, as well.

    And your mentoring on this site is always first-class so thanks very much Mark!

  • http://www.facebook.com/owadenko Thomas Owadenko

    Mark is just THE BEST

  • http://www.submitqueen.com submitqueen

    video optimization is one of the important aspects where many seo dont bother but googl;e really takes notice of it and it gives a good weight to it mark the streamingmedia link provided by you really helped me understand more intensely.

  • http://www.seotrafficspider.com Website Traffic

    Nice Post!

    The Internet provides great opportunities for entrepreneurs and small businesses, but doing business online presents unique challenges and requires new skills. Per my experience search engine optimization would be the best practice to improve your online business.

  • http://www.abraxasweb.com Abraxas SEO

    It seems that any content that is published to the Web should be optimized for organic search results whether that is video, images, text, or a mix. I do think that video is becoming more and more important and should be used when possible to convey your message. Video is very compelling to most users these days.

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