Listen to our sneak preview podcast interview by the SEM Synergy Show on WebmasterRadio.fm. ReelSEO’s publisher Mark Robertson shares with SEM Synergy’s Virginia Nussey about the increasing popularity and business investment into online video marketing, and where video is mostly being found today. (The answer may surprise you!) Special thanks to the folks at Bruce Clay, Inc, for featuring us on this show.
Show Snippets
“We’re seeing a lot more custom video being produced, which indicates to me that people are putting significantly more resources behind it.”
“There’s a lot of confusion out there as to what Video SEO actually is. It’s really about looking for all the ways to attract attention using video to the audience you’re trying to market to.”
”More people today search with the word ‘video’ than the word ‘God.’”
“Optimizing video for video search engine is different than optimizing for text-based engines.” (There is some overlap with traditional SEO and some clear distinctions.)
“In order to really have a successful Video SEO strategy, your website should also be optimized for video as well.”
When it comes to video being discovered online, “Video search engines are not gaining in popularity right now. People tend to find videos in the organic search engines and virally, rather than specific video sites.” (Read about this more in our upcoming post.)
Email
About the Author -
Grant Crowell Grant Crowell is a regular contributor for ReelSEO and a professional consultant and developer in the online marketing space. Grant is also the Founder of Grantastic Designs, an online marketing solutions firm established in 1996, specializing in search-optimized, user-friendly web design and multimedia content, including video and podcasting solutions for commercial enterprises, video solutions providers, non-profits, and academic and government organizations.
