Creative Content Drives Engagement - Video Seeding With Feed Company's Josh Warner

Mark: Hi, I’m Mark Robertson with ReelSEO.com and I’m here in Los Angeles with the president and founder of Feed Company, Josh.

Josh: How are you doing Mark?

Mark: Hey so can we start off, can you tell our audience just a little bit about Feed Company, how you started, what’s new, how’s that changed?

Josh: Well Feed Company is a video seeding company and we work with major brand advertisers to drive views and engagements around branded video content. Video seeding is the practice of taking brand video content and seeding it across the social web. What Feed Company does is we take videos and we place them through syndication and earned outreach on targeted websites, on mobile on social games on Facebook and through digital PR outreach, and also other grass root tactics. Ambassador programs with celebrities, grass roots outreach. All sorts of different tactics both earned and promoted to drive views around video content.

We’ve got over 300 campaigns here at Feed Company so we just try to keep track of some of the great people we’ve had an opportunity to work with. And this is where a lot of planning takes place out in the common room.

You have thousands and thousands of videos being uploaded to YouTube every minute of every day. So the competition for eyeballs is intense. And to actually get your video seen you need a strategic plan and that strategic plan should include both a syndicated component which is actually where we go out to our number of publishers on different platforms and secure placements that are all user initiated placements. And by that I mean the user is choosing to watch the video.

Feed Company is known for working with the more creative brands and agencies. Our work with Levis, Haagen-Dazs, Gillette, many brands that are recognized for their social brand capabilities. We tend to work with those types of agencies and brands that are more forward thinking and that’s really reflected in our approach and innovation. What we can deliver is the view and we can have certain tactics in terms of messaging and packaging the particular video that is more apt to drive engagement. But really at the end of the day the creative drives the engagement.