Creative Content Drives Engagement – Video Seeding With Feed Company’s Josh Warner

Creative Content Drives Engagement   Video Seeding With Feed Companys Josh Warner

A few weeks ago I got a chance to sit down with the President and Founder of Feed Company, Josh Warner. We talk a bit about how Feed Company began and what they're up to with regard to video seeding, social media, video marketing.

Among the things Josh talks about is the importance of video seeding:

Video seeding is the practice of taking brand video content and seeding it across the social web. What Feed Company does is we take videos and we place them through syndication and earned outreach on targeted websites, on mobile on social games on Facebook and through digital PR outreach, and also other grass root tactics. Ambassador programs with celebrities, grass roots outreach. All sorts of different tactics both earned and promoted to drive views around video content.

You can click the "view the transcript" button below the player for the full text of the video.


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View The Full Video Transcript:

Mark: Hi, I’m Mark Robertson with ReelSEO.com and I’m here in Los Angeles with the president and founder of Feed Company, Josh.

Josh: How are you doing Mark?

Mark: Hey so can we start off, can you tell our audience just a little bit about Feed Company, how you started, what’s new, how’s that changed?

Josh: Well Feed Company is a video seeding company and we work with major brand advertisers to drive views and engagements around branded video content. Video seeding is the practice of taking brand video content and seeding it across the social web. What Feed Company does is we take videos and we place them through syndication and earned outreach on targeted websites, on mobile on social games on Facebook and through digital PR outreach, and also other grass root tactics. Ambassador programs with celebrities, grass roots outreach. All sorts of different tactics both earned and promoted to drive views around video content.

We’ve got over 300 campaigns here at Feed Company so we just try to keep track of some of the great people we’ve had an opportunity to work with. And this is where a lot of planning takes place out in the common room.

You have thousands and thousands of videos being uploaded to YouTube every minute of every day. So the competition for eyeballs is intense. And to actually get your video seen you need a strategic plan and that strategic plan should include both a syndicated component which is actually where we go out to our number of publishers on different platforms and secure placements that are all user initiated placements. And by that I mean the user is choosing to watch the video.

Feed Company is known for working with the more creative brands and agencies. Our work with Levis, Haagen-Dazs, Gillette, many brands that are recognized for their social brand capabilities. We tend to work with those types of agencies and brands that are more forward thinking and that’s really reflected in our approach and innovation. What we can deliver is the view and we can have certain tactics in terms of messaging and packaging the particular video that is more apt to drive engagement. But really at the end of the day the creative drives the engagement.

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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
  • http://www.facebook.com/profile.php?id=587483812 Dan Safkow

    Good to see you in front of the camera, Mark. Nice feature!

    • http://www.facebook.com/profile.php?id=1177363116 Mark Robertson

      LOL. I havent even watched it because I really cant stand it but I suppose the more I do the better ;-)

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