I will be presenting at the Search Marketing Expo – SMX West Conference, being held at the San Jose Convention Center from March 8-10. I will be on the panel, "New Tools & Techniques For YouTube Success," Wednesday March 9th from 3:30 pm – 4:45 pm, and presenting on the most important legal issues and tips for all businesses doing video search marketing with YouTube. I will also be moderating a table on Video SEO on the 1st conference day – Tuesday, March 8 from noon – 1:45 pm.
2011 SMX West - New Tools & Techniques For YouTube Success
This session will be on Wednesday, March 9th from 3:30pm-4:45pm. Here's the description from the site:
"YouTube is the leading online video destination, which makes it in turn the leading video search engine (and by some measures, the second or third search engine overall). YouTube content is also widely distributed in search results elsewhere, including those of its owner, Google. Over the past year, YouTube has dialed up its efforts to help marketers with new features, tutorials, 'howcasts' and other useful goodies. Tune in to this session to learn how to use the best of these power tools for marketers."
My Presentation: "You Sued? Legal Best Practices with YouTube for Business”
I will cover the latest tools, information, and online resources for monitoring copyrights, trademarks and other policy guidelines with video on YouTube, and how businesses can best take advantage of YouTube's own tools for protecting their own video marketing activities. I will also include legal tips from attorneys specializing in Intellectual Property, Entertainment Law, New Media, and Internet Law; plus, I will include information from interviews I've done with representatives of YouTube, themselves.
Other speakers for the session include:
- Aparna Chennapragada, Product Manager for Google Video Search, Google
- Jeff Martin, Dir Search Marketing, TouchStorm
- Eric Papczun, VP SEO & Feeds, Performics
- Manny Rivas, Online Marketing Account Manager, aimClear
Special SMX/ReelSEO Discount – $100 off "smx100reelseo"
The 2011 SMX West Conference will take place at the San Jose conference center in California, March 8th-10th. Currently, they still have early bird rates available with the all-access pass starting at $1,345 – but this ends on Saturday, March 5th. Additionally, SMX has been kind enough to offer all intersted ReelSEO readers an additional discount of $100 off. To get your discount, enter the "Partner code” smx100reelseo (case-sensitive) when you register here.
SMX Conference and Video Search Marketing Coverage
Along with presenting, I'll also be providing coverage of my own session for ReelSEO, along with one other session around YouTube advertising: YouTube Ads for Fun and Profit.
SearchEngineLand's Video Search Column
Check out my guest contributor article for SearchEngineLand.com (the publisher wing of the conference), "5 Legal Tips for Video Search Marketing." I go over the biggest legal topics with online video, the consequences for not following the law, and important tips how to protect yourself and your video assets.
My First SMX Experience – 2007
Check out my old SMX blog post and this video below from 2007, when I was doing sponsored coverage for SearchEngineLand on their Local-Mobile series. (Warning: I look like Tom Arnold's brother.) I think my video probably holds the YouTube record of "dislike-to-like" ratio.
Come Say Wassup!
If you're a follower of ReelSEO and attending this conference, both Mark Robertson and I will be there and would love to meet you. So, feel free to introduce yourself to us, share your thoughts and questions.