Have you ever thought about the sheer amount of photos and videos circulating throughout the world today? If the amount of media on the internet blows you away, just think about how many people have yet to upload the photos on their cameras or mobile phones.
We live in a time where we never have to pause and take a mental picture of anything; chances are you and 90% of the people around you have a camera right in your pocket. With 2.5 billion camera phones in use the world is experiencing a massive increase in photos and image-centered social media. Pictures and videos have become one of our higher priorities as a society – video footage of ourselves, our families, our friends; pictures of our breakfasts, lunches, dinners and desserts. It’s almost neverending.
Video Scribing: Combining Images and Video
One of the best ways to combine image and video is video scribing, popularized on YouTube by the likes of Mary Doodles, ASAP Science, and Minute Physics:
Video scribing is a form of conveying a message through multimedia. Video scribing gives a constant stream of information in sync with images being created right in front of viewers’ eyes, helping them to make sense of your message through stories. This eye-catching use of images in motion engages minds and gets filed in your viewer’s long-term memory. One of the handiest features about video scribing is its ability to be completely flexible. Your video can have moving images with or without narration – sometimes a great background track is all it takes. Your video can be as simple or as complex as you like.
If your business utilizes Facebook and/or other social media sites, you need to include photos and video along with your status updates instead of plain text and links. Your site’s homepage is probably your most important site, and needs to be visually captivating with plenty of images and videos to look through. Video scribing gives a constant stream of information in sync with images being created right in front of their eyes. This eye-catching use of images in motion engages minds and gets filed in your viewer’s long-term memory. One of the handiest features about video scribing is its ability to be completely flexible. Your video can have moving images with or without narration – sometimes a great background track is all it takes. Your video can be as simple or as complex as you like.
Here's a video YDraw did for Income.com using video scribing:
Here are a few reasons why relevant images are important in your marketing video (stats courtesy of MDG Blog):
- 60% of consumers say they are more likely to contact a business if an image or video shows up in search results.
- 67% of consumers say the quality of the image or video is very important when making purchasing decisions.
- Viewer engagement is 37% higher for images posted to Facebook versus text, and 31% higher with video.
- Websites with images and video get 94% more total views
It’s all about data visualization. Maybe you’ve got a somewhat complicated message or your target audience isn’t as learned as another – you need a way to cater to a wide range of intelligence levels by visually simplifying what may be considered complex information. The age-old adage stands even truer today: a picture is worth a thousand words.
No longer are consumers willing to sift through pages of black and white text when what is being said could be summed up in a thirty-second video. If you want your business to not only survive but to thrive in the mobile era, you need to start incorporating unique, creative visual stimuli into your marketing campaign. Video scribing is a good way to do that. Use images/video alongside your text, post your content to Facebook and Twitter, pin to Pinterest, and encourage others to share; if your content is visually captivating, chances are viewers will be more than eager to pass it along.