If you've got a product to sell then you know how difficult it can be to find the right people to create your campaign and get the word out the way you want it done. You also know that product placement is a viable option, but might not know how to go that route.
Storybids hopes to fix that problem with its auction-based format where product representatives can read proposals and pitches and then bid to get their product placed in the final cut videos.
What is StoryBids?
The company was founded in 2006 by two advertising industry alumni, Joseph Morin and Juan Prado. After years of fine-tuning and fund-raising the product placement marketplace known as Storybids was launched in May 2008.
The idea is simple. As an advertiser you have a product that you need to sell. Getting it placed into television and film can be extremely costly and online video is growing at an amazing rate, so skip the traditional channels and go online.
How Does it Work?
When you sign up for the site you'll be able to read pitches, read profiles and even see example videos. When you find a good match between your product and a pitch, simply bid on your product placement.
During the bidding process you communicate with the media seller about your desires until a deal is struck.
If the media seller chooses your bid you move forward and work with the creative people to get your product placement set as you would like. The creative side creates the video and sends to you for final approval.
Once the final product is approved and completed then you distribute it where you would like and that's all there is to it.
Why Use it?
No more searching for advertising agencies and sitting through lengthy pitch meetings where they put forward idea after idea that doesn't grab your interest. You choose the projects you want your product placed in and deal directly with the seller.
Storybids also offers the ability to have distribution and analytic metrics. They will submit your video to search engines and have it hosted on several online video sites such as:
- AOL Video
You get a distribution tracking area that follows where it is, who's watching it, comments, ratings and more.
That's a Wrap
It's an interesting concept. Storybids is hoping to eliminate those awkward ad agency meetings by giving the power to the ad buyer. However there is no limitation to who can signup and use the service so in the end, you might simply be reading pitches from the ad houses you didn't want to deal with in person.
It does appear that Storybid could open new avenues for you to get your product placed into online videos. You might make contact with video bloggers or other online creative people who might not otherwise be easily found.
You might find the perfect solution to your advertising needs or you might spend hours wading through hundreds of pitches without ever finding the right one for you. It could save you time and energy or it might not. A quick look at the site shows about 100 active pitches ranging from drama and sci-fi to politics and sports.
Over time if the site continues to grow it could become an excellent resource for every budding online film maker as well as advertisers who want to get their products in front of new demographics.