This week's creator tip comes straight from YouTube's official blog, and concerns the first few seconds of your video. Many creators attempt to use a logo or a piece of music to create a bit of a consistent branding message to open their videos. But YouTube actually recommends you get straight to attention-getting content.
This week's video marketing creators' tip comes directly from YouTube's recently released Creators' Playbook. How to make video openings that increase viewer attention.
Tips From YouTube On Starting Your Video With A Bang
- Immediately grab your viewer's attention - this can definitely be done with a flashy visual effect, but can be done more effectively with the actual words you say to open the video.
- Make it very clear what your video is about - Don't confuse the viewer, or leave them guessing as to what you're about to show them or tell them.
- Tease the rest of your video in your opening - The idea is to intrigue your audience and pique their interest so they're more likely to stay tuned-in to the whole thing.
To sum up: A custom intro might look cool and help establish your branding, but YouTube says that is not the star of the video. The star is you... or your content. Put that first to entice viewers to stick around throughout the entire length of your video.