Earned media swings both ways and as much as brands only want the positive out there, if a customer finds fault with a product or service then they have numerous online platforms where they can vent their frustrations. A member of the public chose YouTube to demonstrate how their Galaxy S4 was prone to catch fire for no reason at all and uploaded footage of this. Samsung offered compensation for the damaged phone but only if the video was removed from YouTube. The customer was having none of this and turned to YouTube to call out Samsung in a second video, that has attracted 461,000+ views (four times that of the original complaint clip).
Yahoo continue to buy anything that isn't nailed down and the latest in the bag is Evntlive, a streaming video startup that broadcasts live concerts and events to online viewers. They are certainly beefing up their video infastructure, make no mistake. These and other stories from the past couple of days from ReelSEO.
The Day in Online Video News
The Day In VoD and Cable News
Netflix strikes deal to bring Cartoon Network to SVoD DigitalTVEurope
The Day in Advertising, Marketing and Mobile News
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