Video Marketing Tops Search Marketing As A #1 Priority for Brands and Agencies In 2010?

TurnHere just released some findings from a survey that they conducted in Q3 with brands and marketing agencies from a wide range of industries.  The purpose of the research study was to explore current and future trends in the use of online video amongst marketers across companies of all sizes. And, as you might expect, the news is good for the business of online video.

Again, given that this research was conducted in-house at a company who's life blood relies on the success of online video, you might expect nothing but good news for online video.  That being said, the survey seems to have been well thought out and there are some very positive results from the survey which point to the overall notion that online video has and will continue to have a prominent place in the marketing arsenal. Regardless of any perceived subjectivity, these results seem to support similar findings we've seen from other recent research studies .

Overall, there were 116 respondents which came from companies of all sizes, with annual marketing budgets of as low as $100K to more than $5 million. Companies that participated included Fortune 500 brands, regional brands, digital, PR and traditional agencies and respondents included those at all levels, from CEOs to those working within marketing departments.

Here are some of the key findings:

1) When asked to rank various online marketing priorities for 2010, video was ranked as the top priority, edging out both email, search marketing, and social media campaigns.

Please rank the priority of the following online marketing initiatives for your company in 2010 from 1 (being not a priority) to 4 (being a top priority).

Video Marketing Tops Search Marketing As A #1 Priority for Brands and Agencies In 2010?

2) In most companies the internal marketing team is responsible for making decisions about use of online video (81% of respondents). Internal PR teams and internal digital teams were second with 15.5% each.

Who makes decisions regarding the use of online video in your organization?

Video Marketing Tops Search Marketing As A #1 Priority for Brands and Agencies In 2010?

3) The top reasons for video use given: branding (60%), gaining exposure on video sites like YouTube (54.7%) and creating viral content (48%)

What are the major factors that compelled you to use online video?

Video Marketing Tops Search Marketing As A #1 Priority for Brands and Agencies In 2010?

4) Companies are experimenting across a wide range of video marketing: 57% have created branded video; 40% have used video for product or service demos, and 37% for customer or employee testimonials.

What type of online video have you made in the last 12 months (check all that apply)?

Video Marketing Tops Search Marketing As A #1 Priority for Brands and Agencies In 2010?

To see the rest of the findings, you can download a free copy of the report here (PDF)


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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
  • http://www.rotapix.com/ benard

    Video marketing, even though costly, will be the no.1 media marketing for time to come. But Social media marketing is an emerging trend

  • JeffBach

    Turnhere seems to be leading the way in this still new online video world. I am happy to read the good news they found in doing their study.

    For me, there is a very important component to this online video world that I see daily as owner of a production company and an occasional Turnhere filmmaker. It's one word. SALES. In my opinion, the best thing Brad Inman has done at TH is get in the door at AT&T. The near perfect partnership (from what I see anyway) between TH and AT&T has done more to advance online video in the business world than anything else I have seen. To be clear, I think TH is a very well run company in and of itself and is doing a great job with their video products. But that partnership with AT&T gives them the nationwide exposure and entry into the nation's millions of small businesses. That partnership is pure genius. Without that, the cost of making a sale for TH would skyrocket. No startup can afford a fleet of local sales people out pounding the pavement.

    Most businesses are not looking for something new to market themselves with. Getting in the door at a business, even if you are a purveyor of video is the BIG obstacle. AT&T has the relationships with the nation's small businesses. They get in the door and they bring TH's unique style of online video along with them. I wish every day that I had a sales staff as good and as numerous as what TH has with AT&T.

    Keep it up TH! As for the rest of us, I hope that the nation's businesses become more receptive to listening to a pitch for video!
    Slainte
    Jeff

  • http://www.webwindows.co.uk/ Advertising

    Nice blog! It looks like you have done a lot of research for this post. really it's a very good post.Anyway thanks a lot.Keep up the good works.

  • hdproductions

    This is also our priority to get more businesses to note in and act on it for 2010. Thanks Turnhere and ReelSEO for the article.

    James Wood
    HD Productions
    Online Video Marketing
    www.hd-productions.biz

  • Denis

    Thanks Turnhere and ReelSEO for the article. Glad to see it is well backed up with research.

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