A few months ago, ReelSEO mentioned that QR Codes had seen a huge growth in popularity and listed various examples of the ways they could be used. While the 2D barcodes are more commonly seen on print and products virtually everywhere now, there are also interesting applications for TV and online videos.
QR Codes Coming To Television, At Least In Canada
Mobio's recent deal with Shaw Media suggests that we may see a lot of QR Codes on television in the coming months. Here's an example of a Mobio promotion from May 19th posted on their Facebook Page celebrating 20,000 Likes. When I attempted to use a generic QR Code reader to scan this to enter and win a $100 VISA Gift Card, I was denied: "Mobio Required”.
"The barcode you have scanned uses features that are not found in the app you are using. Be sure to select 'Set permissions' on the download page and select 'allow' for all options. Let us know what you think at [email protected]”
I met with the Vice President of Mobio, Robert Najm, back in January and I admittedly was impressed by the security integration, much needed considering the recent Sony and Honda data . However, I wasn't impressed that Mobio is a proprietary system.
QR Codes have exploded in growth, but essentially they were meant to be scanned via whichever QR Code scanning app you may have as swiftly and quickly as possible. Especially on television, where the user won't have time to download both the app and scan the QR Code in the 15-30 seconds that the advertisement runs.
Despite Mobio succeeding in television with Global TV Vancouver six months ago, where the number of sweepstakes entries doubled using both web entries and QR Code entries, imagine how much more well-optimized that campaign could have been if the QR Code was scannable without having to download a separate app, and was spread across a variety of mediums.
Marketing Departments Still Not Understanding QR Codes
Lots of marketing departments are still making mistakes like not optimizing their QR Codes to land on a mobile-optimized page or failing to set them up so that they can track the number of scans. Or even worse use a QR Code that doesn't even work.
That's to be understood, as the major QR Code generators all offer different functionalities, from a contact card, linking to a YouTube video, putting a 50x50 logo inside, linking to a website, an iTunes song and so on and so forth.
Generally speaking, they don't offer the functionalities or quality required for a great user experience.
QR Codes need to link to mobile smart-sites/microsites or clipboards for maximum optimization and marketing success, and that doesn't come at a large expenditure to your marketing department.
QR Code Platforms
For $50/month you can use Tappinn's great platform which include great analytics and a customizable platform interface with a myriad of options.
Daqri provides a different look, using what is known as a "mobile clipboard" with clickable buttons which include anything you can think of including a PDF for business marketing purposes!
They also give the option to include 3D-enabled (via augmented reality) scannable by a QR Code.
Daqri is perhaps the first company to combine augmented reality and QR Codes- it was only previously done through different types of digital barcodes, but QR Codes have become the call-to-action code that most people recognize.
I have two dozen invites if anyone wants them, you can e-mail me at [email protected] Daqri will soon charge a $20 subscription fee.
There are also several companies that offer further customized mobile-optimized interfaces, but none have made such services so widely available through an open-source low-cost platform like the latter two companies.