comScore a leader in measuring the digital world, today released its comScore Video Metrix report for July 2007, revealing that nearly 75 percent of U.S. Internet users watched an average of three hours of online video during the month. Google Sites topped the July rankings with both the most unique video viewers and most videos viewed.
Google Continues to Dominate Online Video Market
July saw Americans view more than 9 billion videos online, with Google Sites once again ranking as the top U.S. video property with nearly 2.5 billion videos viewed (27.0 percent share of videos), 2.4 billion of which occurred at YouTube.com. Yahoo! Sites ranked second with 390 million (4.3 percent), followed by Fox Interactive Media with 298 million (3.3 percent) and Viacom Digital with 281 million (3.1 percent).
| Top U.S. Online Video Properties* by Videos Viewed - July 2007Source: comScore Video Metrix | ||
| Property | Videos (MM) | Share (%) of Videos |
| Total Internet | 9,077 | 100.0% |
| Google Sites | 2,454 | 27.0% |
| Yahoo! Sites | 390 | 4.3% |
| Fox Interactive Media | 298 | 3.3% |
| Viacom Digital | 281 | 3.1% |
| Disney Online | 182 | 2.0% |
| Time Warner Network | 181 | 2.0% |
| Microsoft Sites | 149 | 1.6% |
| ESPN | 75 | 0.8% |
| Veoh.com | 53 | 0.6% |
| Comcast Corporation | 51 | 0.6% |
*Rankings based on video content sites; excludes video server networks.
Online video includes both streaming and progressive download video.
In total, nearly 134 million Americans viewed online video in July, or approximately three in four U.S. Internet users. Google Sites also captured the largest online video audience with 67.8 million unique viewers, followed by Fox Interactive Media with 35.8 million and Yahoo! Sites with 35.3 million.
| Top U.S. Online Video Properties* by Unique Video ViewersJuly 2007
Source: comScore Video Metrix |
||
| Property | Unique Viewers (000) | U.S. Internet Reach |
| Total Internet | 133,646 | 74.2% |
| Google Sites | 67,782 | 37.6% |
| Fox Interactive Media | 35,834 | 19.9% |
| Yahoo! Sites | 35,325 | 19.6% |
| Time Warner Network | 26,571 | 14.8% |
| Viacom Digital | 22,652 | 12.6% |
| Microsoft Sites | 18,847 | 10.5% |
| Disney Online | 13,907 | 7.7% |
| ESPN | 7,733 | 4.3% |
| MLB.com | 7,671 | 4.3% |
| Photobucket.com LLC | 6,684 | 3.7% |
*Rankings based on video content sites; excludes video server networks.
Online video includes both streaming and progressive download video.
Other notable findings from July 2007 include:
- Online viewers watched an average of more than three hours of online video during the month (181 minutes).
- The average online video duration was 2.7 minutes.
- Nearly three out of four (74.2 percent) U.S. Internet users viewed video online.
- More than one out of three (36.7 percent) U.S. Internet users viewed video on YouTube.com.
- The average online video viewer consumed 68 videos, or more than two per day.
For more information about comScore Video Metrix, please visit http://www.comscore.com/contact
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About the Author -
Mark R Robertson Mark Robertson is the Founder and Creator of ReelSEO.com and has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Mark was previously the Director of Search for Freedom Communications and has worked with many newspaper and broadcast stations for optimization online content.
