Would you want to feature a video as part of your own LinkedIn profile? In today's post, I go over some competitive advantages to doing so, along with a video tutorial and step-by-step instructions on how to embed a video inside your own LinkedIn profile page, using both Google Docs and YouTube. And finally, I share some ideas on how I think LinkedIn could make the video experience a whole lot better for business.

WHY Feature Video on Your LinkedIn Profile Page?

At ReelSEO we've uncovered a lot of evidence to show that video is fast becoming an expectation for prospective business. In Jeremy Scott's recent post, Video Resumes Are Most Definitely the Wave of the Future, he covers an interesting article by Megan O'Neil over at Social Times, who shows some creative examples of video resumes.

There are a number of great reasons why to incorporate video in your LinkedIn profile:

  • Video makes you stand out from the rest of the job-seeking crowd. It's multi-sensory and dynamic, unlike much of the static text dominating most LinkedInProfiles
  • Video is much better suited to showing off your personality.
  • Video allows you to feature multiple things. You can combine various elements from all the other sections on your LinkedIn profile, and put those together in a single video. You can include your own intro, other people's testimonials, clips of where you've been and what you've done, just to name a few.
  • Video allows you to feature NEW things – remember that it works much better for your audience if you're not just talking about yourself, such as your skills and previous experience (people get bored with that quickly). It lets you feature something that your target audience would especially like to learn about or be exposed to that you have some special relation with yourself.

Step-by-step: How to Add Video to a Linkedin.com Profile

To demonstrate, I used my own LinkedIn profile.

How To Add Video To Your LinkedIn Profile   A Reel Tutorial google presentation1 300x258

Screenshot of the Google Presentation page on LinkedIn. This is where you can select or create your presentation to upload and embed into your LinkedIn Profile page.

  1. Go to the LinkedIn masthead. On the "Profile" tab, select "Edit Profile.”
  2. Scroll down the page until you reach the "Applications" field. From there, click on the link on the right that says "Add an application." You will be taken to LinkedIn's Applications page.
  3. Select the application titled, "Google Presentation." Install the application.
  4. Once you have this installed, click the link "Go to application." You will be taken to the Google Presentation page on LinkedIn.
  5. Either select the "Create a presentation" button, or select an existing presentation made in your Google Docs account.
  6. If you select "Create a Presentation," you will be taken to the Google docs site and a blank, untitled presentation will appear. Go to the masthead, click the "Insert" tab, and select "Video." A screen will pop up that let's you do search for videos in the entire YouTube library.
  7. Do a keyword search, and you will see the top videos appearing for that search just like for the video of your choice like they would appear in YouTube. (I recommend to make it easy to find a video of your own to select from, create a custom tag that brings up very few search results if any, so yours will be easy to spot if you do have to scroll down at all. )
  8. So once I click on my video with my pointer tool, I then go to the bottom of the page and hit the "select video" button.
  9. You will be back to the original slide in your Google docs presentation, and now an image of the YouTube video now will appear in that slide. By default, the video appears in the center of the slide, and at a rather small size. You will want to expand this selection to the full canvas space so it takes up the maximum viewing space in the Google Docs video player in your LinkedIn page.
  10. 10.When you have set up the video on your slide, click the "Share" button at the top and select "Publish/Embed." (If it's your first time you're publishing a presentation, you may need to also click the "publish document" button. This is so that Google docs can give your presentation a unique URL.)
  11. 11.You'll see in the "Presentation Player" box that you have the option of doing automated play of your slideshow as soon as the player loads. I recommend against doing this for two reasons: One, because a lot of people will find it annoying to have a video automatically play on them, and 2) Because these videos are not typically "above the fold" on your LinkedIn page, they may start playing without anyone actually getting a chance to see it play from the beginning. So my advice is to leave these boxes blank.
  12. Click "Save" for any final revisions you may wish to make. Now you're done! Everyone can watch the presentation on your own LinkedIn profile.
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My Requests for Linkedin.com + Video

  • Better page placement – allow the video to be featured prominently above-the-fold. Currently, there's no way to showcase any embedded video other than in the Applications section and Slideshare sections, which are at or near the bottom of the page layout and out of initial sight.
  • Direct embed – have a feature where I can just submit a video directly to LinkedIn, without having to go through the multiple step process of first setting up a presentation on Google Docs or SlideShare.
  • Our own video channels – just like I can already do this with my Facebook page. LinkedIn may not yet have the means of being a hosted video solution (even though I very much would like to see that happen), but they could at least let me sync my videos from my own YouTube channel, rather than having to embed a YouTube video into Google Docs or SlideShare
  • Embedded videos that play in your LinkedIn posts – again, this is something you can already do on your own Facebook Wall, and also when you wish to share a video with other members on the site.
  • Hyperlinks inside the video – the hyperlinks in a YouTube video don't appear to function when brought over into Google Docs or Slideshare. While technically you can add hyperlinks inside the Google Docs application, they appear as standard hypertext and look very ugly when putting into the actual presentation. It would be much more aesthetic and functional to let the user keep and apply their own links to "hotspots" on the video themselves, free of inserting ugly text copy over it.
  • Shared videos – allow us to be able to feature videos we like on other LinkedIn pages with other members. This shows our business connection to each other, and something we may have partnered on together, or been featured together doing.
  • Video "tab” – again, like Facebook, I would like to have the choice for people to go directly to a video page in my profile, which could play a larger-screen video for them. (I would also like to have my video tab be my default landing page for people, like I can already do with Facebook.)

Would I be willing to pay for these features? You betcha. I personally would be willing to pay any these features as part of a separate LinkedIn offering, or included in any of their premium accounts (Business Plus or Executive). While SlideShare does have its own premium account packages for multiple videos, I'm looking for LinkedIn to take the lead and offer something that's substantive – easy setup an prominent placement.

What Would you Like to See Linkedin do with Video?

Do you think video on LinkedIn is helpful and gives an advantage, or not? Is LinkedIn's existing video features good as-is? What would you propose to make them better? Would you pay for it? I'm interested to hear your own responses, which you can enter in our comments area below for everyone to read and share.

  • bikan0e

    linked in has removed the google presentations application (possibly to block this very thing?).  So a new workaround would be nice here.

  • bikan0e

    linked in has removed the google presentations application (possibly to block this very thing?).  So a new workaround would be nice here.

  • Ian Horley

    it the way of the current boom in entrepreneurship to make it "Social, mobile and video". LinkedIn does the first two well enough, but video is still too clunky.

  • Lee James Fischer

    After request for assistance from a close LI contact, I worked for some hours getting this to embed in my profile. It appears there are issues with Google Presentation at this time causing YT clips to not show up.

    Google Employee
    Hi all - I expect to receive an update from the team on this next week, at which point I'll be able to provide more information. Thanks for your patience.


  • Alexander Brothers

    Great Tutorial - Keep publishing these video tips -thanks.

  • http://www.facebook.com/profile.php?id=100000940070433 Deirdre Kelly

    Thanks! I agree with your recommendations for Linked In - video is so engaging that we want it above the fold. I just added video to my profile with SlideShare, need to make adjustments to get it the way I want it but good to see google docs also useful ap for this...

  • Chris Phiel

    I am having the same problem as Randy. I can import the video from YouTube and I can see it when I click "post to profile", but there is nothing on my LinkedIn profile. Did LinkedIn change something recently? Btw, I tried this using both Chrome and Firefox to no avail.

  • Randy Sisto

    What a great idea!!!!

    I tried it. I get to the "post to profile", send network update is checked. I see my video in the preview window but when I look at my linked in profile nothing is there.

    Any suggestions?

  • Judie Russell

    Thank yo so much for such a helpful article. I was wondering if you could help me out. I got as far as the 'Select Video' window but when I enter anything at all into the search box it says 'no videos found'. By anychance is the same happening for you and do you know how I might be able to get around it. Thanks

  • http://www.facebook.com/profile.php?id=609815629 Jody Soltau Mountain

    Wonderful, clear tutorial. Thanks so much!

  • Justin Adams

    It works! Very cool...

  • http://www.cinnamonedge.co.uk Jacqui

    Thanks for a thoughtful and very helpful post.

  • http://www.facebook.com/profile.php?id=100000655375317 Jacqui Carrel

    Thanks for a thoughtful and very helpful post.

  • http://www.facebook.com/profile.php?id=640623864 Ernie Landante

    This is a terrific tip, Grant. Thanks!!

  • Özgür Kurtuluş

    Thanks for tutorial..

  • Iyerlawoffice

    It does not work for me. After I click insert video it gets stuck on loading for a long time without anything happening. I do not know what is wrong. Am I doing something incoorrect? I am no computer whiz. Any suggestions would be helpful.

  • John Nemo

    Amazing post! Thank you so much for the tips! Very easy to follow, and I used them to embed my Video Resume on my LinkedIn profile. Thanks again for sharing this!

    • http://www.reelseo.com/ Mark Robertson

      you are all welcome :)

  • Pablo Lyonne

    Grant. That was very cool! Thanks for the great tip.

  • http://www.VideoLeadsOnline.com/ Ronnie Bincer

    Just posted an alert on LinkedIn and credited y'all re. how to set up a video on your LinkedIn profile page. thanks ReelSEO you guys ROCK!! (I tweeted it too!)

    Who says you can't teach an old dog new twicks? Eh! Epic!!

  • Nathaniel Flick

    Hi, was wondering if this works with a Google Apps account? I haven't gotten it to work so far because of the default to Google Mail which is for free, unique users.

    • http://www.reelseo.com/ Mark Robertson

      It does, yes. I used google docs from my domain account

  • Pam Brossman

    Great video thanks for the tutorial very helpful. Can you tell me if you can reposition the video within Linked in or does it always remain at the bottom of the page?

    • http://www.reelseo.com/ Mark Robertson

      You can, in fact, when you are in there editing your profile, you can just
      move the applications area to the top. take a look at mine as I just did
      that to show you. www.linkedin.com/pub/dir/Mark/Robertson

      • http://www.reelseo.com/author/grantastic/ Grant Crowell

        Mark showed me how to go into "Edit Profile" and select the cross arrows by the "Applications" section and manually drag it to the top. However, to get my Google Docs video to appear at the top of the Applications section, I had to delete all of my other applications and re-insert them in the order I wanted them to appear after.

    • http://www.reelseo.com/author/grantastic/ Grant Crowell

      Hi Pam – sorry for the delay in getting back to you. I don't seem to get all the notices of new comments on my posts! To answer your question, yes you can move the video (or the "Apps" section) up to just below the main profile area on your LinkedIn Profile. What you need to do is click "Edit Profile" in the tab bar up in the masthead. Then you should see the double arrows icon to the left of each section of your profile. Click to select the double arrows icon by your video, and drag it as high as you can go. Hope that's helpful!

  • Dennis McCarthy

    My videoblog, WordPress, hosts my videos and a large image of the video thumbnail appears near the top of my page just below the blue box. This works for me but I'm now trying your idea using Google Docs. I think I'll have more control over the video using my WordPress blog, however.

  • Hani Mourra


    Thanks for putting the video together...very well done! I thought I'd add one more suggestion...how about adding a "call to action" active link to your Google presentation just above the video so viewers can take action and click to visit your website, blog, etc to learn more about you.

    I've done this on my LinkedIn profile video here:


    • http://www.reelseo.com/author/grantastic/ Grant Crowell

      Pretty creative link placement, Hani! My concern is that all of the caps in your long link text may be overpowering, and the color choice of orange with blue underline (which is the only choice for hyperlink text it appears), looks aesthetically strange to me.

      Also, my advice if you don't mind me sharing it: I was expecting to see some actual informational content in the video. I think you would be better off thinking about the content of your video and how it could help your audience from what they actually watch, rather than requiring them to click on a link first. Show them more of what they can expect, and show yourself in the video as well.

      • http://www.reelseo.com/ Mark Robertson

        Did you see mine? I did that some time ago with White text -

        • http://www.reelseo.com/author/grantastic/ Grant Crowell

          Well done, Mark! Having white on black in the bottom area blends in seamlessly

        • Hani Mourra

          Thanks guys..I took your advice and updated my LinkedIn profile video to one that provides valuable content. I also updated the look on my link...I like the way it looks on your profile Mark, thanks for sharing that.


        • http://www.VideoLeadsOnline.com/ Ronnie Bincer

          Thanks to you Geniuses at ReelSEO I now have one of my videos on my LinkedIn profile with a clickable link to my website... wanna see? Woof! Woof!! Woof!!!

          Don't think I would have ever figured that out on my own! Kudos to ReelSEO ;-)

  • Denniskmccarthy

    First, LInkedIn has to work. I'm not sure what LinkedIn has been doing lately but my recommendation is "stop". If the site doesn't load, it will force us to alternatives such as Plaxo which has not realized that it missed the boat. LinkedIn is screwing with its future and may let another player catch up. Fix your website so it loads!

  • Jeemy

    Great article, very helpfull absolutly, thanks for the contributing!!
    BTW:, jsut run across this resourse spot, might can do some help for video lovers as me

  • Resell Rights Ebook Store

    Absolutely brilliant. Thanks for taking the time in putting this post together. I have yet another action item added to my to do list for the new year.